Nora Bloom | Email Marketer @EmailWithNora
Key Accounts Manager @Retainful | Email Marketer | eCommerce Copywriter | DTC & B2B Email Strategy | Abandoned Cart Recovery | Copy That Converts San Francisco, California Joined April 2025-
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Wait 90 days to re-engage? You’re too late. → Look at purchase cycles → Spot churn risk → Reconnect before they ghost “Still interested?” beats “Come back pls 😢” #EmailFlows #ConversionOptimization #EmailCopywriting
Everyone sends order confirmations. Few follow up. → “Got what you needed?” → “Here’s how to use your product” → “Anything we can help with?” Service emails = retention triggers. #EmailStrategy #ShopifyMarketing #CustomerJourney
“You forgot your cart!” is boring. Everyone sends it. Nobody clicks. Instead, try: → “Still thinking it over?” → “What customers love about this” → “Need help choosing?” Make it about them. Conversion will follow. #EmailCampaigns #eCommerceGrowth #LifecycleMarketing
Transactional emails = transactional relationships. Flip the script: → Share tips, not just promos → Highlight real customers → Tell your origin story Real brands connect. They don’t just sell. #RetentionMarketing #AbandonedCart #ShopifyApps
Subject lines aren’t the only thing worth testing. → Try different CTAs → Sequence products → Test images vs no images → Plain text vs design → Short vs long copy Your list is your lab. Revenue is buried in your next A/B test. #CustomerRetention #EmailAutomation
Email timing isn’t about volume. It’s about context. → A cart reminder 30 mins later? Helpful. → 3 days later with no context? Annoying. → Reorder email right when stock runs out? Magic. Send less. Send smarter. #DTCMarketing #eCommerceTips #MarketingStrategy
You worked hard to grow your list. So why ghost them? A cold list is an expensive mistake: → Poor engagement → Spam complaints Instead, warm them up: → Tell stories → Show personality A warm list prints money. A cold one costs you. #eCommerceMarketing #EmailMarketing
Balance matters. Be playful. Catch attention. But stay sincere. Best subject lines? → Simple → Specific → Honest The goal isn’t just the open it’s the trust after. #SubjectLineTips #EmailCopy
Customers don’t reorder because they’re unhappy. They don’t reorder because you made it hard. → No reminders → Friction → No nudge Make it easy = more repeat sales. #RetentionTools #Ecommerce
Every send is a choice: → Noise or value? → Pushy or helpful? → Short win or long-term trust? Respect the inbox. It rewards those who do. #InboxRespect #EmailMarketing
Open rates + clicks tell you what. They don’t tell you why. → Low clicks? Bad offer. → Unsubs? Misaligned expectations. → Low opens? Shifted audience. Talk to customers. #EmailMetrics #CustomerInsights
Automation isn’t set-and-forget. Your customers change. Your brand evolves. Revisit flows. Update offers. Stay fresh, even on autopilot. #MarketingAutomation #Retention
Your welcome email isn’t just “thanks.” It’s your first impression. → Reinforce your promise → Set expectations → Show why they should care Nail this moment. #EmailOnboarding #Ecommerce
Discounts train customers to wait. Want loyalty? → Exclusive access → Early drops → Thank-yous → Surprise gifts Value isn’t just $$$. It’s how you make them feel. #CustomerLoyalty #EmailTips
You nailed the email. But what about the landing page? → Aligned message? → Clear path? → Trustworthy site? Email is just a handshake. The journey matters. #CustomerExperience #EcommerceTips
Emailing only when sales are slow? Big mistake. Consistency builds loyalty. Show up to serve, not just sell. Retention isn’t an emergency tool. It’s a long game. #RetentionMarketing #CustomerExperience
Forget “best time to send.” The best time? When they’re ready. Behavior-triggered emails crush calendar blasts. → Browse abandon → Post-purchase → Winback Stop guessing. Start listening. #EcommerceFlows #EmailMarketingTips #EmailAutomation
Strong copy can’t save a weak offer. Great emails capture demand they don’t create it. Nail your offer + positioning first. Then let email push them over the edge. #OfferStrategy #EmailMarketing #CustomerRetention
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