Giving brands visibility into unified, verified data from across the ad supply chain. Fewer wasted impressions, greater transparency.golucidity.comJoined August 2017
"It's common for advertisers to be able to identify 30% or more (!) of their impressions as being 'discrepant' or wasteful." <-- Insights from the hundreds of millions impressions we've processed for clients. Thanks @UmbNetwork team for featuring us in today's update!
"It's common for advertisers to be able to identify 30% or more (!) of their impressions as being 'discrepant' or wasteful." <-- Insights from the hundreds of millions impressions we've processed for clients. Thanks @UmbNetwork team for featuring us in today's update!
Discrepancies in ad buys can be:
🤖 Nefarious - auction games, domain spoofing, click fraud etc.
or
🤷♂️ By mistake - broken integrations, mislabeled sites, inaccurate data
But the result is the same: not getting what you paid for. Waste. (We can help.)
digiday.com/marketing/dysf…
Our parent co. @UmbNetwork is making waves bringing @playmetalcore into its accelerator program & participating in its private token & NFT sale. It's a beautifully designed, high quality game with NFTs built into its DNA
Compliance w/ rules & regs of advertising is no joke. Distributed ledger & smart contract tech provide a technologically enforced record of what's happening w/ ad performance & compliance. Finance & legal teams this is for you! Sam Goldberg explains golucidity.com/why-are-financ…
ICYMI We collaborated w/ @Samsung & @Space_BE on an award-winning campaign to identify digital ad supply paths w/ high levels of discrepancy and cut them out to avoid waste. Only possible by bringing data on-chain securely & efficiently. cc @UmbNetworkyoutube.com/watch?v=_5r-z5…
#Programmatic is complex. But can that work in the industry's favor? Find out how each supply chain signal can be used to create a holistic picture of each campaign, not a fragmented one.
golucidity.com/digital-advert…
140% increase in time on site. 24% increase in conversions. Optimizing away from wasteful placements brings more real users to your site and creates more real results like these. Schedule a demo today: golucidity.com/get-started/
#Programmatic is complex. But can that work in the industry's favor? Find out how each supply chain signal can be used to create a holistic picture of each campaign, not a fragmented one.
golucidity.com/digital-advert…
140% increase in time on site. 24% increase in conversions. Optimizing away from wasteful placements brings more real users to your site and creates more real results like these. Schedule a demo today: golucidity.com/get-started/
#Programmatic is complex. But can that work in the industry's favor? Find out how each supply chain signal can be used to create a holistic picture of each campaign, not a fragmented one.
golucidity.com/digital-advert…
140% increase in time on site. 24% increase in conversions. Optimizing away from wasteful placements brings more real users to your site and creates more real results like these. Schedule a demo today: golucidity.com/get-started/
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