IBA International @IBAPR
IBA offers a radically different way of implementing press relations programmes. More of our social content: https://t.co/qk63f2HkID iba-international.com/pitchandplace.… Oakham, England Joined June 2009-
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Blog Tweet: Keep your eyes and social ears on the prize! You may be hearing, but are you listening? The battle with #AI search noise rages on, but #marketing and #media professionals have a new advantage to equip, and it’s none other than #SocialListening:bit.ly/PR_TLP_050925
Organic search is fighting back against #AISearch – with data showing AI growth is slowing as organic search edges higher & many AI users are turning back to #Google search more often. Read the full story here: bit.ly/PR_Trend_0109 @sengineland
The summer slog is far beyond over! ICYMI, our latest @IBAPR blog shares another bumper month of coverage, fresh executive profiling strategies, and huge UVPMs. The UV index for August #PR coverage will continue to rise for the latter of 2025… bit.ly/PR_TLP_010925
In an increasingly complex digital world, staying ahead of risk is crucial. Is your brand protected? Don't wait for a crisis to find out. Start navigating the digital world with confidence now with this @SproutSocial checklist: bit.ly/PR_PR_0109
The Hidden Buyer: How to Maximize B2B Sales You Didn't Know Were Missing dlvr.it/TMlCTl #marketingprofs #marketing
More & more potential B2B leads are turning to AI search tools to find what they want. For B2B brands search visibility has never been so important, but how can they improve this to get past the gatekeeper in AI search? Find out here: bit.ly/PR_SEO_2608 @semrush
Summer slog? What summer slog? There’s been no sign of one at IBA. August saw record-breaking placements across NA & the U.K., eyewatering UVPMs, and winning ways to change #SocialMedia tactics for new execs – it’s all in a month’s work at IBA: bit.ly/PR_TLP_2908
As #AI becomes more prevalent in B2B content creation, readers’ trust is dropping. It’s time to change that with original content! Here, @CMIContent highlights five tips B2B PR & Marketing pros can use to build originality & trust into their content: bit.ly/PR_B2BMktg
B2B marketers are integrating content marketing to drive lead gen, but they must work harder at it! ICYMI, our latest blog looks at why it’s time to adopt #PR into your integrated marketing strategy as the #B2B buying cycle becomes increasingly digitized: bit.ly/PR_TLP_2208
The argument of AI search is killing website traffic rages on! New research finds referral traffic from #ChatGPT to websites is down 52% since July 21, meanwhile answer-first platforms are being cited more, causing brands to lose visibility: bit.ly/PR_Trend_2608 @sengineland
Stop treating #PR as a silo! In today's digitized & complex B2B buying cycle, integrating strategic PR into your marketing campaign is key to reaching more prospects, boosting credibility, focusing campaign planning, & driving #SEO performance: bit.ly/PR_TLP_2208
2024 saw the first legal AI framework with the European Union’s AI Act, which included a series of compliance deadlines. One struck last week! Affecting AI models with systemic risk, it could have consequences for US firms serving EU customers: bit.ly/PR_Trend_1808 @PRDaily
Are #AI search engines replacing #Google? The question on the minds of all PR & marketing pros. Well, @semrush has an answer after analyzing 260billion rows of clickstream data. The answer is no, it’s just expanding how people search. Find out why here: bit.ly/PR_SEO_1808
Is Google’s new #AIMode another nail in the coffin for businesses reliant on organic search traffic? Not if you play your content cards right! ICYMI, our latest blog looks behind the algorithm to see how PR pros can keep up: bit.ly/PR_TLP_1508
Journalists are the original #influencers – with the power to reach wide audiences. One of the biggest challenges #PR pros face is perfecting their pitch to them. Until now? Check out this @Cision pitching guide to perfect your pitch today: bit.ly/PR_PR_1808
Google’s new #AIMode is here, & could it be a silent killer for organic traffic? Find out in our blog as we delve into the transition to ‘ChatGPTing it’, if it’s telling the truth, monetization's influence & the importance of GEO & high-quality content: bit.ly/PR_TLP_1508
Social media crisis management plans have never been so important – with #SocialMedia being such a volatile place for consumer complaints, PR pros need to protect their brand reputation. Start getting your plan in place today with @Cision’s latest guide: bit.ly/PR_SMM_1108
Calling all PR pros, it’s time to step up & make journalist lives easier. It starts with understanding their biggest challenges, & ICYMI, we highlighted the top five – from the power of #SocialMedia & changing media consumption to #AI & misinformation: bit.ly/PR_TLP_0808
PR pros, there’s a new tool to add to your arsenal! Enter, #ContentPruning, the art of cleaning your content to climb #SEO rankings – from removing & redirecting to preventing keyword cannibalization & updating low-value pages: @sengineland bit.ly/PR_PR_1108
Is #AI killing organic #search traffic? Despite reports saying it is, #Google is fighting back to say it isn’t! Seems overall organic click volume has been stable YOY & average click quality has improved since rolling out AI features: bit.ly/PR_Trend_1108 @SocialMediaToday

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