Local Scaling @LocalScaling
Local SEO & SMB Growth | Helping small businesses get found online & scale Joined August 2025-
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Following119
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Even a ballpark price builds trust. Hiding pricing turns people away. Transparency attracts serious buyers.
Train staff to offer add-ons at checkout (“Would you like us to also…?”). Structured upsells increase revenue without new customers.
Didn’t close the sale? Add leads to a nurture system with reminders, offers, and education. Lost leads today = sales tomorrow.
Too many fields kill conversions. Stick to name, phone/email, and message. The easier it is, the more leads you capture.
Place testimonials right beside “Call Now” or “Get a Quote” buttons. Proof + action = higher conversions.
Many customers choose competitors just because they offer monthly payments. Add financing = bigger sales, more conversions.
Use a heatmap (like Hotjar) to see where visitors click or drop off on your site. Small tweaks from real data = more conversions.
Train your staff to ask for Google reviews after a great interaction. More reviews = more trust + better Google Business Profile rankings. Every happy customer is a chance to grow visibility. A simple script goes a long way.
Rename photos with keywords + locations before uploading (e.g., “calgary-plumber-kitchen-repair.jpg”). Small detail, but it helps local SEO.
Sponsor a youth team, event, or charity. You get backlinks, mentions, and community goodwill. It’s PR and SEO in one.
Showcase your team on your site. Add names, photos, and roles. Customers trust real people more than faceless businesses.
Mention landmarks near your business in blog posts and landing pages. “just 5 mins from City Hall” Google loves hyper-local signals.
Boost your local SEO by getting your Google Business Profile citations on the top 50 highest authority business directories!
Don’t disappear online. Even one post a week keeps your business active in customer feeds. Consistency > bursts of content.
Boost SEO by linking your pages together. Example: “See our [roof repair] services” linking to your roof repair page. Internal links guide Google and customers.
Stand out from competitors. Offer a clear guarantee (on-time, quality, satisfaction) and highlight it on your site + Google profile. Trust accelerates conversions.
Reply to every Google review. Use keywords in your responses to boost local SEO, thank happy customers, and if it’s a bad review, try to make it right. How you reply matters as much as the review itself.
Capture customers you already reach. Add a signup form to your website, offer discounts or guides, and send helpful updates. Your email list = owned traffic.
Want more local traffic? Build service pages with “city + service” keywords, real photos, and testimonials. Make your URL structure go: domain/locations/city Google and customers love specifics.
It’s cheaper to keep a customer than find a new one. Check in after the job, offer repeat incentives, and send helpful tips. Retention creates recurring revenue and referrals.
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