Marcel | eCommerce Email Marketer @Marcellinus_U
Helping eCommerce brands drive more revenue, boost customer retention and accelerate growth — through Email & SMS marketing. Joined January 2021-
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Ecommerce Marketers: want to see how we consistently drive over 10% click rates across flows & campaigns? We call this the "Traffic Maximizer" strategy & I've created a Miro board with dozens of examples. RT + comment "Traffic" & I'll DM it to you. Must be following.
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Sometimes you optimize for conversion rate sometimes you optimize for total conversions.
If you're running different offers on your ads, make sure that is reflected in your flows. Here's how I'm segmenting within this Abandoned Cart flow 1 - Normal items in cart 2 - Items with engraving in cart 3 - Items from our free engraving offer 4 - All orders over $500
I bought 10 Dr. Squatch soaps in 1 day (don't ask why). Here's the post-purchase experience I experienced haha 🧵
I don’t know which one of you is Liver King’s email copywriter… but whoever it is, you’re doing a good job.
If you have less than 1,000 followers… And you’re spending your time writing tweets and threads… You’re doing it wrong. How I grew 35-60 followers per day when I had less than 1,000 followers: Almost without tweeting. >> A thread 🧵 <<
Marketers always tell you that “User generated creatives are best converting ad-creatives” But they never tell "how you can create those ad-creatives for your brand". Here's a list of the 7 best accounts to learn how to create high-converting User-generated creatives.
My agency has generated over $57 million with email marketing. Here are 14 principles we swear by to print $$$ for our clients (go ahead and steal them all) 👇🏿
From $21,988/mo to $236,078 last year, I took over an electronic brand's email marketing in less than 3 weeks, I 10x'ed their revenue here's the exact strategy thread🧵
Ever heard of "price trivialization"? This is when you position the price of your product as a deal through comparison and by breaking down the math. It's the perfect tactic for turning expensive products into no-brainer purchases. Here's an example of mine from 2018:
@hollahfikky_ @expertnaire OK good I tried all means but didnt work? So i proceeded to movefunds.co I created the account and it was approved within 24hrs I was able to request for payment and forwarded it to my prospect in Pakistan Within 30mins, you get credited into your local bank
how i bought a crypto domain for $16, told a multi-billion dollar CEX to kick rocks, and negotiated my way from a $500 offer to selling it for half a million dollars: 🧵
Pro upsell tip: Frame your upsells as bonuses directly in the checkout. People will be expecting them. This does 2 things: >Fewer people will bounce from the upsells >More people will buy them Do this by adding this little bar at the top of your checkout form 👇
Hiring an email agency? Forget case studies. Look for process. Case studies are always anomalies. However, process is repeatable and it's what you're going to be getting as a client. Our process revolves around calendaring, email frequency, and objection-based creative.
Email lists you should be on as a DTC email marketer •ZitSticka •Ten Thousand •Legends •Cuts Clothing •HexClad •Obvi •BPN •Verb Energy What are some of your favorites?
🎤Welcome to The @klaviyo Email/SMS Conf Look at these legends and must-follows 👇 1⃣@ecomchasedimond 2⃣@samarowais 3⃣@jsappington 4⃣@itsonlydolz 5⃣@QueenDTC 6⃣@danavirsarria 7⃣@EmailLikeaGi 8⃣@Conniesends Now lets see how they plan to get in our inbox this time...
If you're a freelance writer you can make yourself 10x more valuable by learning marketing.
I told y'all Marcel IS GOOD!
Are hair care brands berating Chris Rock and promoting their products? Or email marketing opportunity missed? Given the takes I'm seeing, many don't know what alopecia is. So: - roast Chris Rock - create alopecia awareness offer - send alopecia email campaigns Easy $
When looking for email inspo, go beyond your industry. If you sell beauty products, look at health & fitness. If you sell fashion products, look at skincare & grooming. If you sell tech products, look at food & beverage. New industries = new ideas
@Marcellinus_U @annefrancis_ak All I can see here is STOP CHARGING $100 - $150! Start Charging $300 - $500. You know why? Because you are freaking good! Own it and charge accordingly.
To celebrate hitting 10k, I’m sharing the most valuable thread I've dropped. It's compiled with everything the best marketers in the world know that you don't. If you like money, read this. P.S. RT & I'll DM you 21 Winning Offers & Why (Must be following) >> THREAD