Kate Horsington @PPC_Kate
Joined October 2011-
Tweets935
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Followers275
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Following891
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Likes2K
Kate Horsington retweeted
Google has a new tool to help advertisers make better data-driven decisions! Measuring Cross-Media Reach allows advertisers to measure deduplicated reach and frequency for video campaigns, giving better brand performance insights. 📺 #YouTubeAds #GoogleAds #PPC
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Kate Horsington retweeted
#GA4 contains a concealed report that allows users to compare conversions exported to Google Ads and explains discrepancies between the platforms. Learn more from Anu Adegbola (@TheMarketingAnu) via @sengineland>> buff.ly/3XTBWUa
Kate Horsington retweeted
Ecommerce SEO Tip: Search Console has a hidden "Merchant Listings" filter. This allows you to see your site's visibility in Google's "Product Grid" results: This is a great Search Console report that allow you to quickly find conversion driving queries where your products are…
Netflix to end its partnership with Microsoft and develop its own in-house advertising platform. Global rollout planned by the end of 2025 emarketer.com/content/netfli…
Kate Horsington retweeted
Pinterest has announced a new ad deal with Google as it celebrates a record number of active users and a surge in advertising revenue. #Pinterest #Ads #D3PPC
Kate Horsington retweeted
I've taken @CardiffSEOMeet off Meetup. I tried messaging all the members on Meetup to let you all know, but apparently not everyone got it (🙈) & Meetup closed the group before I was ready to fully close it… Anyway, if you wanna stay updated, here's the link:
I've taken @CardiffSEOMeet off Meetup. I tried messaging all the members on Meetup to let you all know, but apparently not everyone got it (🙈) & Meetup closed the group before I was ready to fully close it… Anyway, if you wanna stay updated, here's the link:
Kate Horsington retweeted
New. Please report "sorry we are experiencing unusually high call volumes" messages. I want to test if some firms have this for EVERY call. If you call a bank, broadband, mobile, credit card, energy, water, sewerage firm, pls take 30s to report it via moneysavingexpert.com/report-high-ca… In…
Kate Horsington retweeted
How can you maximise your Google Ad strength? 💪 Ad Strength is based on a number of factors, including ad relevance, quality, and diversity. Essentially, Google looks for ads that are relevant to the user’s search query and provide a good user experience. So, what can you do?
Google has started phasing out third-party cookies searchengineland.com/google-chrome-…
7 key 2024 search trends to watch and 3 top priorities searchengineland.com/2024-search-tr…
Google will turn off third-party tracking for some Chrome users soon theverge.com/2023/12/14/240… via @verge
Google to investigate disapproved and limited ad issues following policy update searchengineland.com/google-disappr…
Google Analytics 4 audiences are rolled out on Google Ads searchengineland.com/google-analyti…
Kate Horsington retweeted
We’ve simplified first-party data activation with conversion-based customer lists. Learn how to automatically create audiences with Customer Match, just by checking a box in your account settings ↓ goo.gle/46PaecB
Kate Horsington retweeted
How effective and memorable is your brand’s sustainability message? Read how @Bayer, @Unilever, @Uber, and @Sephora use AI to multiply reach and boost their brand sustainability stories 👇 goo.gle/3Fmll0F
Don’t just target an audience, target their mood marketingweek.com/target-audienc…
Kate Horsington retweeted
Does GPT understand the world? Here is what @ilyasut, co-founder of OpenAI, says during a discussion with Jensen Huang, CEO of Nvidia: (1) When we train a large neural network to accurately predict the next word in lots of different texts from the internet, the AI is…
Kate Horsington retweeted
🤩It's great to see founder Kate Horsington in @TheFSForum discussing her thoughts on how financial services marketers should use AI technology to enhance PPC campaigns. Click here to read more: bit.ly/3Q2E6ep #Finance #AI #PPC
Google's AI Is Making Traffic Lights More Efficient and Less Annoying wired.com/story/googles-…
Kate Horsington retweeted
Google Ads scripts are now more powerful🤩 Google Ads scripts have been helping advertisers automate their accounts for almost ten years. As of August, scripts have access to Google Ads API. Advertisers get more power and functionality to optimise PPC automation.
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