Pmax gets a bad rep
But it’s great if you use it right
For this brand
I noticed display network working well
So I built well structured full stacked pmax campaign
Soon it outperformed shopping
And I flipped the script → Majority spend on pmax and shopping as catch all…
This was one of the laziest accounts I had ever seen
5000 Sku’s
1 full built pmax campaign
Ofc the performance was shit
Here’s what it took for a 3.44x roas:
- Performance based segmentation; best sellers vs underperformers vs zombies
- Feed optimization (titles,…
The biggest advantage you have with shopping & search campaigns
Over pmax
Is the ability to add ad group-level targets
But most brands don’t utilize it
Not every item / category in your catalogue deserves equal amount of love
By love, I mean budget
And you can control the…
🚨 Stop wasting money on UGC actors 🚨
You don’t need 5 hooks, 4 avatars, and $300 “TikTok guy” to scale.
One STRONG static ad = $10K/day
But here’s why 99% of you FAIL:
❌ Weak offer
❌ Stock-looking image
❌ Headlines no one clicks
Fix these 3 things → Meta prints money…
If you have multiple categories / sub categories on your store,
Make sure to test different URL's in search ads.
Search is not like shopping where they know the exact product with price they're clicking on.
The psychology and expectation they have can be different than what…
Saved this falling account within 30 days
Roas went from 1.68 -> 2.31
Turning Google into a profitable channel
Most brands fail with Google because their account structure makes no sense.
This account had very few products but too much segmentation
Not letting one campaign…
Shopify + Google ads = $$$$
Back in January
I took a over a brand's Google ad account and optimized the ROAS from 2.17 -> 4.21
Within 30 days
I just made a Notion doc breaking down how I did it
Want the breakdown?
Like + comment the word "yes"
(follow so i can dm)
Is Google less scalable than Meta?
While it’s true because you're limited to search volume
But most brands get much less out of Google than they can
They never try to crack:
- Competitor campaigns
- Demand gen
- Other markets, apart from their core market
That’s the key to…
Want to master google ads?
Forget paid courses
I’ve compiled the best resources from all over the internet for you to learn
It took me 18 hours to put together
Want it for free?
👉Comment “Gads”
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