Programmatic Health Council @ProgrammaticHe2
Programmatic and healthcare advertising advocacy group leading efforts to advance programmatic advertising amongst health brands, agencies and publishers. programmatichealthcouncil.com Manhattan, NY Joined March 2019-
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Google’s DV360 is being surpassed by the Amazon DSP and The Trade Desk, in terms of use. @adexchanger ow.ly/YwZF50xtI8u
A bipartisan consumer protection law is at least a possibility in 2020, maybe. @adexchanger ow.ly/FKm050xtI5O
AstraZeneca has announced that it is launching an initiative that will see the company invest in Israel’s growing digital health space. @MobiHealthNews ow.ly/YiV250xtI1r
Outside of search and social, the adoption of programmatic advertising has been slower than some expected. This podcast addresses the unrealized potential of programmatic and specific roadblocks to greater adoption. @adexchanger ow.ly/Zh2Y50xtHWY
We need a dynamic, scalable way to leverage and connect big data. @digihealthnews ow.ly/6OI750xrIJj
Given the vast amount of data that Google controls, the agreement between Google and Ascension highlights how important it is to use technology to keep healthcare data segregated and secure. ow.ly/FsVh50xrIBt
A report on IOT devices showed that health items such as Fitbits make up 13% of the total. @Infegy ow.ly/e4jf50xrIvq
Verto takes a deep dive into how consumers navigate across multiple devices and touchpoints to make purchases. @McKinsey ow.ly/pujG50xrIrG
Research from InCrowd shows where HCPs get their news. @MMMnews ow.ly/D7sI50xpz1y
Global research firm, Indegene, has published its annual study on how marketers say they will spend their HCP promotional dollars for 2020. @indegeneinsight ow.ly/lw8C50xpyWZ
WEGO Health asked pharma marketers "what would you like us to ask patient leaders about social media?" @wegohealth ow.ly/mQYb50xpyTu
Healthcare has many opportunities for digital health innovation. @FierceHealth ow.ly/a6CL50xpyOH
Changes to online privacy rules are affecting how publishers make money serving internet ads, and when companies like Apple restrict certain types of tracking, it cuts into their ad revenue. @adage ow.ly/pqUo50xmc9m
Sanofi is launching a companywide project to incorporate its real-world data platform with Aetion’s analytics system to better develop studies capable of standing up to regulatory requirements. @FierceBiotech ow.ly/eiqp50xmbXx
Several Fitbit users told CNBC they started searching for an alternative to their fitness trackers as soon as they heard of Google’s acquisition of the company. @CNBC ow.ly/BQQw50xmbTc
Insights from the 2019 MM&M/Deloitte Consulting Healthcare Marketers Trend Report. @MMMnews ow.ly/cgGl50xmbNd
Google announced last week that it will strip contextual content categories from the bid requests it sends to buyers via Google Ad Manager beginning February. @Digiday ow.ly/2Q5z50xjYCf
Google will allow sites and apps to disable personalized ad serving across its ad products to help partners comply with CCPA. @adexchanger ow.ly/BvOs50xjYxq
Three auction clearinghouses have come to dominate digital advertising: Prebid, Google open bidding, and Amazon Publisher Services’ Transparent Ad Marketplace. @adexchanger ow.ly/a6eF50xjYub
Amazon introduced a new way for its cloud customers to buy and use third-party data with the launch of the AWS Data Exchange. @adexchanger ow.ly/I5MX50xjYpm
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