ReTargeter @ReTargeter
ReTargeter is a full-service programmatic display advertising platform that specializes in executing retargeting campaigns. retargeter.com Emeryville, CA Joined April 2009-
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Programmatic is no longer associated with lower quality inventory mobilemarketingmagazine.com/programmatic-a…
It's not just about asking for more, it's about having pay standards that are fair to both men and women and leave negotiations for the company parking spaces
It's not just about asking for more, it's about having pay standards that are fair to both men and women and leave negotiations for the company parking spaces
Hearing Google is in talks to change their Third Party Ad Targeting capabilities. Stock in many programmatic ad companies are down. adweek.com/programmatic/g…
And just like that, we all got another platform to advertise on! morningbrew.com/stories/big-te…
Some interesting examples of interactive ads. As an industry, we could all afford to get a bit more outside the box when employing these kinds of ads... verticalmeasures.com/blog/digital-m…
Addressable TV becoming more accessible. Quickly emerging as an effective method to broadly target a specific audience (AKA the long tail of TV advertising). digiday.com/marketing/chas…
Programmatic ad spend is down :( adweek.com/programmatic/b… But Programmatic TV spending is up! econsultancy.com/trends-shaping… Amd so is programmatic mobile ad spending! pocketgamer.biz/comment-and-op… So tell us, where is the market actually going?
Podcasts are one of the hottest new channels for programmatic advertising, but it's still in its infancy. Now's the time to jump on board! adexchanger.com/ad-exchange-ne…
Miss the @sellpoints webinar last week? You're in luck! They have a blog post and a link to the recording that's *almost* as good as the real thing. sellpoints.com/blog/convergen…
Richard Pleper leaving #HBO isn't as big a story as what John Stankey has planned for the new HBO. Can HBO create hours of content a day while still maintaining a high level of quality? #warnermedia extremetech.com/internet/28680…
Our sister company #sellpoints is hosting a webinar on Thursday. If you're the kind of person who likes geeking out about programmatic media and wonder how it is related to ecommerce, this is the webinar for you. sellpoints.zoom.us/webinar/regist…
The confusion of being "first to market" versus being in a market that doesn't exist.
The confusion of being "first to market" versus being in a market that doesn't exist.
Materialistic buyer's remorse has gotten worse as ecommerce tech has gotten better. As participants in this industry, it's important we're mindful of how our campaigns affect the public's psyche thehustle.co/how-to-avoid-b…
Nielsen doing their part to bring addressable TV advertising into the mainstream. @NNgroup variety.com/2019/digital/n…
The convergence of linear and programmatic TV buying is a growing reality, and soon publishers are going to demand a way to manage unified campaigns. Great to see @BeeswaxIO and @Operative_Media leading the charge here on the inventory side martechseries.com/sales-marketin…
One of the best videos on workplace diversity we've seen in awhile. It's unbeweavable! Thanks @DisneyPixar inc.com/emily-canal/pi…
It's time to start thinking of TV as a part of overall media spend and not a siloed awareness channel that can't connect to real business impact. adexchanger.com/tv-and-video/b…
Publicis stock value dropped 12% last week, a trend that is indicative of "traditional advertising agencies losing ground to digital alternatives." AKA a sign that advertisers want more accountability and better attribution for their marketing budgets. mmm-online.com/home/channel/a…
As we move closer to being able to measure attribution and viewability for TV ads, it's important that we consider how we incorporate these advancements into our current business model. @MAGNAGLOBAL outlines a responsible strategy the market should follow adage.com/article/media/…
Are you a D2C Company looking to evolve your ad buying strategy beyond Facebook and Google? Get out of the polar vortex and attend the Brand Insider Summit, which has the added bonus of being hosted in Austin mediapost.com/brandinsidersu…
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