Richard Hearne @RedCardinal

Richard Hearne, https://t.co/Snrr3a1mO1: these days mainly interested in Technical SEO and Machine Learning. redcardinal.ie Phuket Joined December 2007

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Richard Hearne @RedCardinal

9 hours ago

Pure hallucination. Actually, 2 pure hallucinations: google.com/search?q=schem…

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Richard Hearne @RedCardinal

a week ago

Nice to see some more theoretical SEO articles. This is a good read IMO: hobo-web.co.uk/e-e-a-t-qualit…

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Richard Hearne @RedCardinal

a week ago

Gary's fingerprints all over this: 'And when we say "last modification", we actually mean "last significant modification".'

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Richard Hearne @RedCardinal

a week ago

Hey @guardian I've worked on image cropping at scale, and know how hard it can be to address all edge cases, but this one is pretty bad to show on your Int homepage: Headless Kerry James Marshall

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Richard Hearne @RedCardinal

2 weeks ago

This snippet doesn't appear anywhere on that page. facebook.com/groups/HomeAss… Looks AI generated, but no indication of that on SERP if so.

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&num=100 support dropped Av. position soars Impressions dive Clicks stable Ergo low rank impressions went away Theory: Many rank trackers/scrapers pull &num=100 (incl. SEPRapi who serve OAI). Support pulled for strategic reasons. seroundtable.com/google-search-…

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Richard Hearne @RedCardinal

a month ago

This is what I thought was happening. Google may try to block this. Doubt they'll let it continue without reply, and would be a valid strategic response. Could be quite nasty for OAI and Perplexity if Google does manage to block. Possible knock on effects for SEO industry though.

Barry Schwartz @rustybrick

a month ago

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Richard Hearne @RedCardinal

a month ago

I did a LOT of work with font optimisation over the years, and this is a great overview. Covers just about every aspect of font optimisation you'll likely ever run into. The only trick I'd add are tools to match font vs fallback so that FOUT doesn't => CLS.

Jono Alderson @jonoalderson

a month ago

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Richard Hearne @RedCardinal

a month ago

AIO grounding fail: "The Garmin Forerunner 970 does not exist." (clicked on "TopoActive maps" in first AIO)

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Richard Hearne @RedCardinal

a month ago

This is really interesting: tryprofound.com/blog/ai-search… The fly in the ointment is that this compares citations pre and during a core update. Citations are prob part of what Google refers to as "grounding", ergo update possibly responsible for at least some of Google's "drift".

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Richard Hearne @RedCardinal

2 months ago

Wonderful piece of sleuthing @metehan777: metehan.ai/blog/perplexit… I do have a question: the post appears to present as fact what each of these properties represents. Are you speculating, or do you have more data which explains directly what each property is doing? Thanks!

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Richard Hearne @RedCardinal

2 months ago

Honestly, pretty disgusting: pressgazette.co.uk/news/google-ai… This is just about as close to outright theft as possible, given that Discover is "queryless". Google clearly has no boundaries left in pursuit of usurping traffic. Any lingering beliefs they care about publishers now gone.

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Richard Hearne @RedCardinal

2 months ago

Possibly the most detailed summary I've come across of the DoJ vs Google trial. Well worth downloading/reading. Very well written by @Hobo_Web. Only thing I'd ask for an index with links to each section.

Shaun Anderson @Hobo_Web

3 months ago

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Richard Hearne @RedCardinal

3 months ago

Google has really cooked this core update on the geotargeting level. When you see US, UK and Indian sites ranking in AU results you know it's been borked.

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Richard Hearne @RedCardinal

3 months ago

Looks like Google's Review Rich Result is borked. Reviews with x/10 rating are being presented with a rating out of 5 instead. caranddriver.com/mazda/cx-70 "reviewRating": { "@ type": "Rating", "bestRating": 10, "worstRating": 1, "ratingValue": 8.5 }

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Richard Hearne @RedCardinal

3 months ago

Bringing the receipts (this is really good):

Gisele Navarro @ichbinGisele

3 months ago

Bringing the receipts (this is really good):

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Richard Hearne @RedCardinal

3 months ago

Reading @WTFSEO newsletter discussing "Query Fan Out" today, and I think the info presented suggests that query fan out is dependent on/coupled with web searches. The AI will answer fan-out queries where it can, without "dialing" the Web. Web Search is not compulsory.