Social Media Strategies Summit @SMS_summit
The leading social media conference for marketing professionals since 2009. #SMSsummit #SocialMedia socialmediastrategiessummit.com Global Joined July 2014-
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Understanding the right social media metrics turns guesswork into strategy. From @instagram saves to @LinkedIn trends and @Reddit sentiment, these insights show how audiences interact with your brand. Explore 19 key metrics every marketer should track: hubs.ly/Q03LqWfD0
AI is transforming marketing, but choosing the right tool is key. Explore 29 top AI tools, including @buffer for social media posts, @smartwriter_ai for personalized cold emails and @cohere for advanced content: hubs.ly/Q03LqYyK0
When misinformation spreads fast, government communicators need to be faster. At December’s #SMSsummit for Government, Kristi Reinaker, Social Media & Communications Manager at the @PAGameComm, will share strategies to counter trolls & build trust: hubs.ly/Q03KsxDn0
Commencement is more than a ceremony, it’s a chance to build standout social media campaigns. From @Harvard University’s teasers to @LTC_IL’s highlights and @JohnsonAndWales University’s behind-the-scenes stories, check out these 10 inspiring examples: hubs.ly/Q03KsydK0
Bad prompt = bad output. At next month's #SMSsummit, Aminta Iriarte of @CrunchGym will show how to master prompts for ChatGPT & Google Gemini with social-first frameworks you can use the same day. Learn more about her session here: hubs.ly/Q03KsF1m0
Want more likes, shares & comments? Check out these 13 practical strategies to boost social media engagement—from setting clear KPIs to using interactive content. Read the full guide: hubs.ly/Q03Ksz130
Struggling to get leadership buy-in for your agency’s social media ideas? Join Jennifer Preston (@ColliervilleGov) at December's #SMSsummit for Government to learn how to pitch ideas, build trust and turn innovation into smart action. Learn more: hubs.ly/Q03Jcw1P0
Discover how @SheriffLeeFL uses X to share live updates, press coverage & traffic alerts. Jessie Santero & Autumn King revealed their top strategies at a recent #SMSsummit for First Responders. Check them out on our latest blog article: hubs.ly/Q03Jcv-W0
Get your brand holiday-ready by tracking the right trends. From @tiktok_us and @Reddit to @Pinterest, @X and AI ad tools, here’s how to spot key opportunities and shape your campaigns: bit.ly/3K1CVN9
At October’s #SMSsummit, Carley Cori (@StonyBrookMed), will moderate a panel on balancing AI efficiency with human connection. Learn how social teams from @Bayer, @HersheyCompany & @procoretech use it for content while keeping trust & brand voice intact: bit.ly/3V2RGBC
At a recent #SMSsummit, Katelyn Brower (@firstadvantage) hosted a panel with experts from @McDonalds, @CandidDotOrg & @AmericanCancer on which metrics matter and how to turn data into strategy. Get all the insights in our latest blog article: bit.ly/421oU8v
The “TikTokification” of CPG marketing is real. From @OceanSprayInc’s viral “Dreams” moment to billions spent chasing Gen Z, brands are pivoting social-first. Learn how legacy companies are adapting to the social-native era: bit.ly/4m1sq9I
Moderated by David Fallavollita (@dallascollegetx), this #SMSsummit Higher Ed panel with experts from @ColumbiaLaw, @BatesCollege & @AmherstCollege will explore adapting social strategies while staying audience-focused and mission-driven in changing times: bit.ly/45QoK65
At the upcoming #SMSsummit, Dr. Jessica Little-Chair of @marian_wi will share how to evaluate platforms through a brand-first lens. Learn to identify which channels align with your brand, audience and goals—so your presence strengthens, not scatters: hubs.ly/Q03GgyND0
Most marketers don’t post every day — and that’s okay. @HubSpot’s 2025 data shows only 19.7% post multiple times daily, 31% post a few times a week and 64% post less than daily. The takeaway: quality and consistency matter more than volume. Read more here: hubs.ly/Q03Ggw6W0
Crisis communications can make or break public trust. Learn from real examples how @EcologyWA, @ColliervilleGov and @CityofTampa, among others, handle social media during emergencies. Read the full guide to strengthen your strategy: hubs.ly/Q03Ggy5J0
In this hands-on workshop at #SMSsummit for Higher Ed, speakers from @byuidaho, @UNC_SOM & @YaleMacMillan will show how to make authentic content on a budget. Learn how to amplify campus voices through influencer partnerships, ambassador programs & UGC: hubs.ly/Q03GgyBG0
A one-size-fits-all approach doesn’t work in government social. At December’s #SMSsummit for Government, Crystal Robertson, Social Media Sr. Strategist at @USPS, will share how to build channel-specific content with creativity, clarity & consistency: hubs.ly/Q03DTq9p0
A few days ago, we shared how @AEO’s Sydney Sweeney campaign sparked controversy despite aiming for mass appeal. Now, @Gap is making a similar pop culture play with global girl group Katseye—and the reception couldn’t be more different. Here's why: hubs.ly/Q03DTmBL0
Higher ed influencer marketing is more than student recruitment—it can boost donations and engagement too. Check our latest blog article to find out how @SyracuseU, @UniofOxford and other top institutions leveraged influencers to reach new audiences: hubs.ly/Q03DTqlq0
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