Karen Freberg, Ph.D. @kfreberg
@UofL Prof • Director of @thebirdsnestlou • Dr. K according to @vancityreynolds • @SAGEmedia_comm Author • @Cannes_Lions Edu Summit Co-Chair • @adobeedu leader linktr.ee/kfreberg Louisville, KY Joined September 2008-
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.@alexandracooper 🤝 Kentucky Derby The #1 female podcaster in the world will be joined by her Unwell friend Alix Earle at the 150th #KyDerby. They will be hosting a Q&A with fans in the Infield from 10:30 am to 11:00 am EDT.
🪺x🐎 coming together - epic to see this come out!!! 🤩 prnewswire.com/news-releases/…
“Merch lives forever,” said Sophia Sesto, director of brand awareness and culture at Poppi. Over the past two years, Poppi’s vibrant sweatsuits have evolved into a core element of its influencer marketing strategy, Sesto said. adage.com/article/digita…
With more brands looking to incorporate influencers throughout their marketing, influencer agencies are pivoting to add new capabilities beyond sponsored content. ow.ly/MakQ50Rm1Ha
Walmart shares an early Mother’s Day gift, Choice Hotels taps an influencer to give away free vacations, and more of the latest influencer marketing news you should know. ow.ly/Y3aF50Rm1Tk
Generative Expand, powered by #AdobeFirefly Image 3 and your wildest dreams. 🏝️💎 Available now: adobe.ly/3wfIQHI
😍😍😍!!! Looks amazing!
😍Good Morning!
This movie is going to the 🐐 collab for the ages. Can’t wait!! 🤩
This movie is going to the 🐐 collab for the ages. Can’t wait!! 🤩
Last week, Google introduced the first generative AI image tool inside the ad product called Demand Gen. A dive into Google’s rules shows that it is purposely avoiding AI-generated humans. adage.com/article/digita…
This movie is truly going to be iconic!!!
This movie is truly going to be iconic!!!
Hugh got his nails done for this. #DeadpoolAndWolverine
If TikTok really goes away, what does that mean for your social media strategy? Here are a few thoughts: link.ragan.com/3QgU9pZ
Meta debuted a new version of its powerful Llama artificial intelligence model, its latest effort to keep pace with similar technology from companies like OpenAI and Google. adage.com/live-blog/ai-m…
Our latest Future of Trust Study reveals concerns over misinformation. It’s important to restore trust in the digital ecosystem with provenance tools from the Content Authenticity Initiative. Learn more: adobe.ly/3Uoj8u8 #contentcredentials #futureoftrust #generativeAI
Wow, @petershankman is the GOAT - he started a NEW version of HARO - HERO - helpeveryreporter.com #PRTwitter
I spoke with serial entrepreneur and media maven @garyvee at @PossibleEvent Miami this week. He bemoaned the industry's romanticization of the past and infatuation with the future–and urged marketers to solve for the problems of today. Full interview: lnkd.in/g4rcgjuc
Christina Garnett @ThatChristinaG
63K Followers 8K Following CCO + Advisor | 💻 @PocketCCO + @neuemotion | @AFanOfTheFans + @TheWomansMBA | Featured: @Adweek + @HubSpotAcademy + @thenextweb + @semrush + @forbes + @prdailyBrianne Fleming @brianne2k
29K Followers 6K Following I tweet about brands & boy bands 💗 Host of the Making the Brand podcast and #PopChat🎙️ Marketing instructor @UF, pop culture fangirl, creator #KTBSPA #UCFJess Smith @WarJessEagle
30K Followers 7K Following VP of Brand & Digital Strat @StewartHaasRcng. Prev NY Rangers, Yankees, Under Armour, NCAA. Auburn alum. Dog mom. Blog at https://t.co/YsIAUx2uch. ☕️ in hand.Jon-Stephen Stansel @jsstansel
31K Followers 1K Following I say it louder for the folks in back. Founder @Saturn9Media 🪐Freelance social on @InvincibleHQ & more | Prev: @OfficialAvatar & @LOTRonPrime for @ChaoticGoodchi @ChiThukral
23K Followers 2K Following @forbes 30u30 | social media @hubspot | words in @adweek | prev: @yankodesign | founder: that’s what chi said inc. | shop👇Edmée Jorge Molina @edmeejorge
2K Followers 1K Following Advertising + Sports @ DIRECTV | 🇵🇷|Fordham '10 Newhouse '13 Columbia '15 | Lover of chicken tenders + aperol spritz ♉️ thingsAdrián Molina® @theadrianmolina
5K Followers 2K Following Co-Founded in The Bronx by my Mom & Dad 🏙️ Uni-Lingual Boricua 🇵🇷 Marketeer @MaximumEffort ⚔️ Previously @AviationGin ✈️ Sorry, I did not direct Coco.Michelle Garrett | B2.. @PRisUs
43K Followers 15K Following Public relations consultant 📰 Freelance writer ✍️ Author - B2B PR That Gets Results 📖 B2B, Manufacturing, Tech 🤓 PR Explored & #FreelanceChat host🎙Jen Hartmann @jenalyson
24K Followers 3K Following Director of PR & Social @JohnDeere | Mom & royally passionate autism advocate | Founder of Royal Ball Run for AutismJess Zafarris 📚 @JessZafarris
7K Followers 3K Following etymology! | Author 🔥 WORDS FROM HELL + 📚 ONCE UPON A WORD | @uselessety | content @RaganComms | TikTok @jesszafarris | prev @adweek @writersdigestChristine Gritmon ❤.. @cgritmon
18K Followers 9K Following Personal Brand Strategist ✨ Speaker ✨ Creator ✨ Podcast Host "Let's Talk About Brand" ✨ GIF Queen ✨ Hugger ✨ US to UK ex-patC H E L B! 🌭 @chelbb_
5K Followers 5K Following idiot | Senior Social Strategist for (redacted entertainment brand) via @dentsucrtv | prev. @sourpatchkids | views are mine | Not actually Italianjeeves @jeeveswilliams
13K Followers 7K Following writer, designer, bit committer, eyebag advocate, cinéfilaAzad Yakatally @AYakatally
5K Followers 955 Following I do social media & digital comms, wear sneakers & tweet about the KnicksBari Rosenstein Tippe.. @basicallybari
6K Followers 2K Following fun and flirty are my favorite f words ✨ social @sweetgreen formerly: @auntieannes @jambajuice 🥨 Atlanta, GA 🍓🇺🇦 David Griner.. @griner
41K Followers 12K Following Co-founder of @LadderOrg, a nonprofit working to make creative careers more accessible and inclusive.Jenny Li Fowler @TheJennyLi
15K Followers 1K Following Dir. of social media strategy at @MIT, author of "Organic Social Media", and podcast host. I share everything I've learned with anyone interested. she/herKatie Cavender 👩�.. @KatieCavender
7K Followers 9K Following Comms, branding, digital and #smsports for @CFBPlayoff, formerly @MountainWest. @UNevadaReno & @UW alum. 3x Emmy winner #BattleBorn in Best Small Town in 🇺🇸Dakota Snow #HireDak @DaksAhoy
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17 Followers 86 Following Communications Specialist I | @PlankCenterPR | @UofAlabama, @uaccis alumna, 2021 🐘Keanu Charles Reeves @keanu_reeves_m
239 Followers 3K Following actor. Born in Beirut and raised in Toronto, he made his acting debut in the Canadian television series Hangin' In (1984), before making my feature film 🎥AIHigherEdHub @AIHigherEdHub
29 Followers 97 Following AI powered tools are being useful to personalize learning, automate tasks, and higher education give New opportunities for students.AdBrownie @TheAdBrownie
1K Followers 4K Following Featuring best-in-class performance ads. Become a better marketer.Heather Gholson @hgholson
71 Followers 242 Following Digital Media Strategist with Texas roots and a Mississippi soul.Payel Das @payeldas28
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13 Followers 60 Following @coursera really disappointed me and broke my heart by changing their financial aid policy.Cosmic Duck @CosmicDuckJsy
205 Followers 2K Following Retail toy & hobby shop. Discover a universe of fun at Cosmic Duck! 🚀🦆 #CosmicDuck #Games #Toys #magicalmoments #ToyShop #HobbyStore #ExploreTheCosmosLuke Hunt @Nothing19987
0 Followers 1 FollowingConnie Warren @Connie_htWarren
9 Followers 437 Following Found different beauties from all US states 🙀 Ready for a 1 on 1 meeting Some have naked profile photos! Watching this https://t.co/lBgwarzt7dDiana Melissa Smith @DianaMelis16786
840 Followers 6K Following Artist, 2d illustrator.I’m available for commissions ..I love art sports and read novels i love camping and toursMd Nayem Foraji @marketernayem
107 Followers 954 Following 💻 Expert Digital Marketing 🛒 Shopify Designer ⌛ Google Tag Manager 📊 Social Media Marketing Specialist 📈 Search Engine MarketingPayoneer Account @BAccounts21617
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176 Followers 1K Following #BTC #Ethereum Digital marketing, online marketing, Google Reviews Service, Accounts Service, Social Media, Reviews Service and Bank Accounts service Provided.TransferWise Account .. @AccountSel51260
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114 Followers 132 Following The Official MGMT8850 account - Excited to follow my level 2 Social Media Grad program students for a class course at Conestoga College!Jailyn Harris @harris_jai35773
0 Followers 10 FollowingMarek Kwiek @Marek_Kwiek
11K Followers 6K Following Quantitative Science Studies | Global Academic Profession | Full Professor | UNESCO Chair | Academia Europaea | 'Changing European Academics' (Routledge 2019)Jolanta Mlynarz - fou.. @MummyMedia23
205 Followers 2K Following Empowering mums in digital marketing! Tips & strategies for busy mums to launch online businesses. #MummyMedia23 #MumPreneurShyGlizzy @Shy_booker
165 Followers 223 Following me vs. me / Austin Peay State University #11🏀 alum 22’/ Georgia Southern 24’. #…. Loading 🫣Anagha Agile Systems @aasaitech
698 Followers 5K Following AnaghaAgileSystems offers services in Machine & Deep Learning Solutions. It's Cloud based AI & Cognitive Computing Startup founded in Sept 2011 Bangalore INDIA.Krystal Shantz @KShantz1506
0 Followers 4 FollowingKifayatullah khan @Kifayat83015
363 Followers 5K FollowingHaley Higgs @HaleyHiggs
1K Followers 775 Following PR Professor & alum @GeorgiaSouthern. @GoDesignInc board advisor. @MEmktgservices account manager. Mental health advocate. Doodle mom. Christ, football & golf.Kylie Perrett @kylie_perrett
516 Followers 2K Following Helping you build the authority needed to win trust and make sales • Comms and public relations for the digital age • BCommun(Bus)Allison Treloar @allisontreloar
391 Followers 797 Following #DigitalMarketing leader | @SyracuseU grad | #AnimalRescue advocate | #MUFC ⚽️ supporter | Displaced #NewEnglanderChristina Garnett @ThatChristinaG
63K Followers 8K Following CCO + Advisor | 💻 @PocketCCO + @neuemotion | @AFanOfTheFans + @TheWomansMBA | Featured: @Adweek + @HubSpotAcademy + @thenextweb + @semrush + @forbes + @prdailyBrianne Fleming @brianne2k
29K Followers 6K Following I tweet about brands & boy bands 💗 Host of the Making the Brand podcast and #PopChat🎙️ Marketing instructor @UF, pop culture fangirl, creator #KTBSPA #UCFJess Smith @WarJessEagle
30K Followers 7K Following VP of Brand & Digital Strat @StewartHaasRcng. Prev NY Rangers, Yankees, Under Armour, NCAA. Auburn alum. Dog mom. Blog at https://t.co/YsIAUx2uch. ☕️ in hand.Jon-Stephen Stansel @jsstansel
31K Followers 1K Following I say it louder for the folks in back. Founder @Saturn9Media 🪐Freelance social on @InvincibleHQ & more | Prev: @OfficialAvatar & @LOTRonPrime for @ChaoticGoodchi @ChiThukral
23K Followers 2K Following @forbes 30u30 | social media @hubspot | words in @adweek | prev: @yankodesign | founder: that’s what chi said inc. | shop👇Edmée Jorge Molina @edmeejorge
2K Followers 1K Following Advertising + Sports @ DIRECTV | 🇵🇷|Fordham '10 Newhouse '13 Columbia '15 | Lover of chicken tenders + aperol spritz ♉️ thingsAdrián Molina® @theadrianmolina
5K Followers 2K Following Co-Founded in The Bronx by my Mom & Dad 🏙️ Uni-Lingual Boricua 🇵🇷 Marketeer @MaximumEffort ⚔️ Previously @AviationGin ✈️ Sorry, I did not direct Coco.Michelle Garrett | B2.. @PRisUs
43K Followers 15K Following Public relations consultant 📰 Freelance writer ✍️ Author - B2B PR That Gets Results 📖 B2B, Manufacturing, Tech 🤓 PR Explored & #FreelanceChat host🎙Jen Hartmann @jenalyson
24K Followers 3K Following Director of PR & Social @JohnDeere | Mom & royally passionate autism advocate | Founder of Royal Ball Run for Autismlifelong nuggets fan .. @annamelissa
17K Followers 3K Following lady in the streets, gangsta in deez tweets. live, laugh, toaster bath. #CatchLobsNotFeelings 🌸Jess Zafarris 📚 @JessZafarris
7K Followers 3K Following etymology! | Author 🔥 WORDS FROM HELL + 📚 ONCE UPON A WORD | @uselessety | content @RaganComms | TikTok @jesszafarris | prev @adweek @writersdigestChristine Gritmon ❤.. @cgritmon
18K Followers 9K Following Personal Brand Strategist ✨ Speaker ✨ Creator ✨ Podcast Host "Let's Talk About Brand" ✨ GIF Queen ✨ Hugger ✨ US to UK ex-patC H E L B! 🌭 @chelbb_
5K Followers 5K Following idiot | Senior Social Strategist for (redacted entertainment brand) via @dentsucrtv | prev. @sourpatchkids | views are mine | Not actually Italianjeeves @jeeveswilliams
13K Followers 7K Following writer, designer, bit committer, eyebag advocate, cinéfilaAzad Yakatally @AYakatally
5K Followers 955 Following I do social media & digital comms, wear sneakers & tweet about the KnicksDan LaTorraca @danlatorraca
5K Followers 858 Following Proud dad, husband & NJ native. @Canes VP of Marketing. Yankees fan. Previously @Panthers, @BrooklynNets. #CauseChaosBari Rosenstein Tippe.. @basicallybari
6K Followers 2K Following fun and flirty are my favorite f words ✨ social @sweetgreen formerly: @auntieannes @jambajuice 🥨 Atlanta, GA 🍓🇺🇦 David Griner.. @griner
41K Followers 12K Following Co-founder of @LadderOrg, a nonprofit working to make creative careers more accessible and inclusive.Sarakshi Rai @Sarakshi
4K Followers 3K Following Director, Audience @TheHill | MA Strategic Comms @UDelaware, MA @cityjournalism | DC via Dubai, Mumbai, London | 🇮🇳 in 🇺🇸Marek Kwiek @Marek_Kwiek
11K Followers 6K Following Quantitative Science Studies | Global Academic Profession | Full Professor | UNESCO Chair | Academia Europaea | 'Changing European Academics' (Routledge 2019)OpenAI @OpenAI
3.4M Followers 0 Following OpenAI’s mission is to ensure that artificial general intelligence benefits all of humanity. We’re hiring: https://t.co/dJGr6LgzPAJosh Heird @joshheird
18K Followers 727 Following “It doesn’t take a lot to make a difference in people’s lives. We have to be loving with each other and be kind to one another.”Dalton Godbey @Dalton_Godbey
3K Followers 1K Following Reporter and Host of Crossroads on @WDRBNews | @WKU Alum | Triathlete | 6th Generation KentuckianJordan Greene @__jorrdannnn__
743 Followers 1K Following writer- reporter @people. words in @TODAYshow @jdforward @dailyorange | @NewhouseSU graduateLinda Yaccarino @lindayaX
562K Followers 1K Following Driven by industry progress, inspired by provocative leadership, plus don't mind a good pair of shoes or a great @PennStateFball scoreboard either.Dr. Jess Maddox @drjessmaddox
6K Followers 2K Following Social media expert. Asst. prof, @ua_jcm. Author, The Internet is for Cats, @rutgersupress. Words @niemanlab | @wired | @slate | @conversationUS. Thoughts mineShea Van Hoy @SheaVanHoy
4K Followers 5K Following Louisville Business First Editor-in-Chief; lover of baseball — Astros specifically; music, cats and so forth.KFC @kfc
1.7M Followers 11 Following Our finger lickin' good thoughts and feelings. #FLG Customer support: @TellTheColonelNick Chavez @nchav123
1K Followers 349 Following Chief Marketing Officer, KFC US. Former SVP at Nintendo. Original Recipe, gamer, soccer fan, and Dad. All views are mine.Uncommon @uncommon_studio
16K Followers 3K Following Uncommon is a creative studio building brands that people in the real world actually wish existed.Andrew Testa @andrewtesta
3K Followers 3K Following comms @verizon. tweeting telecom, PR/marketing, @yankees, @brooklynnets and @setonhallmbb.Rachel Karten @milkkarten
9K Followers 369 Following social media consultant. creator of link in bio newsletter. former social lead at @bonappetit @epicurious.Assembly Marketing @assemblymktg
436 Followers 243 Following Modern social media management for Linkedin, Twitter, IG/FB, TikTok, YT, Slack, Discord and more. Loved by marketers @ Mercury, Beehiiv, CommandBar and moreBetty Booze @BettyBooze
763 Followers 4 Following by @bettybuzz, a trio of sparkling cocktails that taste good enough to eat made from the freshest fruits, herbs, spices and spirits. Must be 21+ to enjoy.Marc Weinberg @MarcWeinbergWX
36K Followers 223 Following I am the Chief Meteorologist at WDRB in Louisville, KY. I love weather and I am blessed to share my passion on TV. My tweets are my own opinions. #kywx #inwxScott Wolfson @FSSLiveShots
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12K Followers 13K Following Father / Husband • Chief Content & Community Officer @BrandInnovators • Founder: Qru. Formerly AdAge & McCann • Ex VerifiedJana Thomas @SocialProfJana
262 Followers 680 Following Professor of Practice at #KState. #SocialMedia Educator and Researcher. PhD Student. 20-Year Marketing Professional. Views and opinions expressed are my own.Jason Lavine @jasonlavine
4K Followers 2K Following vp, @chargers content & production | LFGM | northeastern u ’10Mikko Koivumaa @MikkoKoivumaa
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2K Followers 1K Following Sielultani toimittaja ja #kotkanpoikii, ammatiltani toimitusjohtaja @ProComRy Seuraan #viestintä #media #journalismi Rakastan #saaristo #meri #historiaDaniel Murray @Dmurr68
39K Followers 859 Following Founder of The Marketing Millennials 🔥| Head of Media Strategy at @workweekinc | Former D1 Football Player | I tweet about marketing 👇VeeCon @veecon
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93 Followers 377 Followingannie-mai @anniemaisocial
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36 Followers 132 Following Marketing Communications @uofl | be excellent to eachother ✦Dr. Kim Schatzel @ULPresSchatzel
699 Followers 60 Following Official Twitter account of the University of Louisville’s 19th president. #GoCards @UofLLouisville Water @louisvillewater
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2K Followers 775 Following head of brand marketing + comms @MercedesBenz | ex @Twitter and @ESPN | award-winning brand builder, story teller, marketing strategistJason Bergman @bergmantweets
1K Followers 497 Following Founder and CEO @marketpryce 🚀 Helping brands tap into culture on college campuses 🤝 Forbes 30 under 30Dan Morrissey @dmorrissey4
283 Followers 865 Following Assistant AD/Compliance at @GoCards. | RI native | Univ. of New England & Univ. of Louisville AlumniEmmy Liederman @emmyliederman
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6K Followers 3K Following Assistant professor @BamaAPR. Tweets often relate to football, elections, or reality TV. UCA, A-State, Mizzou alum.Olivia Morley @_oliviamorley
5K Followers 5K Following Sr. Agencies Reporter @adweek: [email protected]. Writing a debut novel set in suburban Utah.Adweek Podcast Networ.. @AdweekPodcasts
552 Followers 37 Following 🎙 The first-ever podcast network just for marketing professionals, brand fans and ad aficionados, from the brightest minds at @Adweek and beyond. 🎧Tracy Green @Tracy_EstesPR
401 Followers 824 Following Managing Director @estespr. Former print journo. Past-president @prsabluegrass | AKA @tgrunfit runner, pilates instructor, dog mom. | she/herDr. Courtney Boman @CourtneyBoman
563 Followers 1K Following Assistant Prof @BamaAPR. Researching disinfo #PR, #CrisisComm, & #RiskComm. @MUStratComm & @KState alum. Midwesterner at heart.Luma AI @LumaLabsAI
79K Followers 49 Following Luma's mission is to build multimodal AI to expand human imagination and capabilities. Join us → https://t.co/amvw1U21NcI've been a professional speaker for over a decade, these rates seem accurate for today's market. For most conferences the speakers are the product and a capstone for the entire experience. From @SpeakerFlow speakerflow.com/how-much-shoul…
We enjoyed having @UTCCI Alumna @kfreberg (‘11) on Rocky Top to talk to students about PR best practices & how to brand yourself. Read more about her journey of becoming a top @SEC athlete & a well-versed strategic communications professor here: tiny.utk.edu/4MbuI
Fun site makes a word cloud from your Google Scholar profile scholargoggler.com ift.tt/jqE5WMQ
In our latest community Q&A, @kfreberg shares her values, top brands to learn from on social, and advice for SMMs! ✨💙 Give it a read and learn to “embrace the organized chaos” that is social media marketing: empli.fi/cxufVgj
Love this. The Cannes winners database is prohibitively expensive, so two young creatives manually created a free database of public case studies for the winning work. Now with 2023 included. lovetheworkmore.com
@ChrisYandle @kfreberg That book is the gold standard. I’ve used it for both grad and undergrad social courses!
@todmeisner @ChrisYandle @kfreberg I second that! My class wouldn’t be what it is without Karen’s book. (It’s just an added BONUS that we have her join us each semester, too!)
@Stultzmatt @todmeisner @kfreberg I was fortunate enough to co-write a textbook with @Jimmy_Sanderson in my pre-academia career in 2014. Karen's book is what I wish I could write or have written one day. It's an excellent resource and it's one where I've learned new things and how to apply them in class.
Relaxing on False River and taking notes from @kfreberg’s textbook on what to add to my Strategies in Public Relations and Social Media class this semester
The devil works hard, but @Barbie’s marketing team is INSANE Small visual thread of all their awesome work as of late:
ACTIVATIONS @ #Cannes2023 | We're taking you into the impressive brand activations at this year's creativity festival 👇 #AdweekAbroad
Best campaign I’ve seen leaning into The AI/Metaverse tension: “Don’t Give Up On The Real World..” -@NikonUSA
Brilliant strategy. Brilliant creative. Bravo Nikon, and whichever agency came up with this.
I love this person!! Had such a delightful time meeting up with @kfreberg for coffee and tea while I was home. She is amazing and pours so much into her students. Thank you so much Dr. Freberg for all you do (and thank you so much for my amazing award). Looking forward to being a…
Thank you so much @kfreberg for visiting @helsinkiuni and @kuluttajatutk today! Was great to talk about #influencers, social media, research, coffee - and the #BamaRush ✌🏻
First time at the #ProComDay by @ProComRy, with a record number of old and new comms colleagues. So many inspiring presentations about influencing through #communications. ✨ Special thanks to @NiemiPriska and keynote speakers @janis_sarts from @NATO and @kfreberg from @uofl.
Professor @kfreberg talking about the future of #influencermarketing and #influencerrelations. Are we already moving from Virtual Influences to Artificial Social Media Influencers? Interesting but also a bit scary times… #procomday
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This is absolutely fantastic! Really looking forward to this keynote 👌🏻 @kfreberg #ProCom
In #ProComDay 1/6/2023 we will hear @kfreberg keynote speech “(Dis)Influencing The Communication World: How to prepare for the future wave of influencers and creators”. 🤩 Register for the event as a hybrid or online participant: tapahtumat.procom.fi/tapahtumat/pro… #communication
TikTokers Pull Back The Curtain On Tarte Brand Trips time.com/6279894/tarte-…