If you’re running traffic to a landing page, and want to increase the conversion rate, the first part to focus on is the above the fold section.
After going through hundreds of landing pages, I noticed that in most cases, 90% of the visitors abandon your page after the first…
One mental trick I use to improve copy after writing it is pretending that it bombed. And now I am trying to understand why it performed so badly.
What's wrong wtih this email?
This removes biases and makes it easier to pinpoint any frictions before actually running it.
I just found out that The Diary of a CEO, one of the fastest growing podcasts, tests 20-30 episode topics on Facebook Ads before recording it.
Then, for each episode, they launch 100 ads to pick the best YouTube Thumbnail for each episode.
The bigger companies are, the heavier…
Running ads is the most humbling experience for a marketer. Sometimes the ads you think will work end up bombing, while the ones you have no hope for end up crushing it
Data > assumptions
Underrated life pleasure: Sit the whole day at your desk, writing copy, making offers and analyzing funnels. Uninterrupted. With zero desire to be somewhere else. So beautiful.
Do you have a newsletter you want to sell?
➡️ 1,000 to 40,000 subscribers
➡️ Audience of marketers
➡️ Active with regular sends
I'm interested in acquiring @stackedmarketer
Custom structure that fits best for both, so can be complete exit, acquihire, or other options.
Today Facebook asked me if I want to pay for their ad-free version.
Never going to do it.
Nor am I ever going to opt in for Apple ATT
As a marketer, I am okay to sacrifice some privacy for that good sweet ROAS 😁
Our subconscious brain makes up for 98% of our brain activity. Yet most marketers can’t access it to come up with ideas when creating copy, campaigns, and angles.
There are 3 easy ways to access it on command and unleash unlimited creative power.
Has this ever happened to you?…
I spent the last 2 months auditing the landing pages of 40+ startups and I found out that almost all of them make the same 5 mistakes:
1) Abstract benefit in the first headline: For some reason, startup founders like to come up with fancy taglines for their headlines.
It…
According to a study by Nielsen Norman Group, website visitors spend 80% of their time looking at information above the fold of the page.
Yet most businesses have confusing and incomplete first sections.
Here are 4 elements the above-the-fold section of your landing page should…
Old-school copywriters like Eugene Schwartz used to spend weeks on customer research. But if you’re an entrepreneur wearing multiple hats, or a copywriter juggling between more clients than you can deal with… You probably don't have the time for that.
Here is a quick, but…
Nobody wants to get on a friggin sales call just to find out how much your product costs. Show the price upfront, or prospects will buy from your competitors that do. Remove anxiety from the sales process.
Testimonials are the strongest form of proof in business. However, when businesses ask for testimonials they get random answers that do little to no selling.
When you ask the right questions to your testimonials, reviews turn into salesmen.
Here are 4 questions to ask your…
Replace words like "learn" "study" and "analyze" in your copy with "get", "discover" and "find out".
"Learning" implies there is work to do. And nobody wants to do that.
"Get" is immediate.
If you just had a big fat meal, you won't order dessert. Same for upsells: If they just bought a solution to a problem, don't shove down their throat another product that solves the exact same problem targeted by the front-end offer.
The solution they just bought solved a…
The truth about statistical significance when running A/B tests:
You’re probably not going to achieve it.
The reality is that businesses with a high cost per acquisition (most B2B companies) will need to spend a boatload of cash on traffic to reach it.
When you split test your…
One year ago we were struggling to understand the value proposition of @stackedmarketer Pro. Why do people buy this product?
Many businesses have this challenge in their early days. Solving this problem helped us almost double the conversion rate on the sales page.
How did we…
Analyzing voice of customer data is essential to come up with a value proposition that resonates with your customers! This tool will make the job waaay quicker!
Analyzing voice of customer data is essential to come up with a value proposition that resonates with your customers! This tool will make the job waaay quicker!
Does anyone know someone at @X who can help a @stackedmarketer Crew member who's been locked out of her account and has 2FA issues so can't go the normal route to recover it?
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