Jonathan @jchdotme

DR/DTC holding co owner. Family man, surfer, explorer. Thoughts on leadership, marketing, copywriting. jch.me La Jolla, San Diego Joined May 2015

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Jonathan @jchdotme

2 weeks ago

if you’re starting your career, or you feel stuck, here’s your options: Purpose – a near religious belief and fervor to do something that will change the world Passion – something that excites you, usually a personal interest, a problem you’re solving for yourself, or hobby,…

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Jonathan @jchdotme

2 weeks ago

appreciate the good vibes a few days ago. when i started posting on X, i didn’t have an agenda other than to share thoughts that might be useful to people. my life is amazing and it makes me genuinely happy to see other people win too. there’s material wins ie money, lifestyle…

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Jonathan @jchdotme

3 weeks ago

our daughter Maia died 3 years ago today, 11 days before she was due. I wrote these words back then. - 11 days ago, this text message from Marina: “They can’t find her heartbeat, I’m scared.” I sped to the doctor’s office. I found her alone, folded over on the floor, wracked…

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Jonathan @jchdotme

3 weeks ago

annnnd once again we’re hiring. Head of Media, Head of Paid Ads… something like that. Big role, big pay, big opportunity. 10k referral bonus if you share this with someone and they join/stay for a year! theherocompany.na.teamtailor.com/jobs/194805-he…

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Jonathan @jchdotme

a month ago

NYC for ASE. Still got 3 daytime calendar slots open between M and W… hit me up if you think we should meet 🤙🏼

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Jonathan @jchdotme

a month ago

I am start to think that $META ad bugs are actually just One Sneaky Trick to Goose Your Earnings.

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Jonathan @jchdotme

2 months ago

tell me you’re not a parent without telling me you’re not a parent

Alex Hormozi @AlexHormozi

2 months ago

tell me you’re not a parent without telling me you’re not a parent

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Jonathan @jchdotme

2 months ago

relatedly - a fascinating book would be something like “Excellerating: The Effects of Spreadsheets on Capitalism.” Think about all the financial modeling and efficiency gains that spreadsheets unlocked. Look at any business, find levers, make tweaks, apply new multiples… PE…

AJAC @AJA_Cortes

2 months ago

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Jonathan @jchdotme

2 months ago

our quarterly leadership team meeting starts tomorrow. this has been a huge growth lever for us (100% YoY growth for last 3 years) so wanted to share some breakthroughs that have helped us. - it all happens in the context of EOS, which is a framework for business growth. that’s…

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Jonathan @jchdotme

2 months ago

happy to report that the indignities of airport starbucks are behind me for now

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Jonathan @jchdotme

2 months ago

just spent 3 months in europe enjoying real espresso, and now we’re back in the states with 2 more flights before we get to montana, and all they have in the delta lounge is paper cups and starbucks beans. ngmi

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Jonathan @jchdotme

2 months ago

2 offers made so far. thank you for referrals and applications. @JasonKutasi and @seeyounvr have some ACH’s headed their way if these dudes stick 👍🏼

Jonathan @jchdotme

3 months ago

2 offers made so far. thank you for referrals and applications. @JasonKutasi and @seeyounvr have some ACH’s headed their way if these dudes stick 👍🏼

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Jonathan @jchdotme

2 months ago

- falling in love with a girl with profoundly different religious beliefs - wearing white linen while feeding pasta bolognese to your toddler - petting a street cat in Morocco - ordering 500k of inventory based on 1 week of meta ad tests obvious mistakes in retrospect 🫠

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Jonathan @jchdotme

2 months ago

i lived in nyc for 7 years. going back now feels like seeing a hot but crazy ex. first 3 days it’s wild and exciting. but by day 4, it’s like ohhhhh right that’s why we broke up. you always want the best for her though, so it’s sad to see her making such poor life choices.

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Jonathan @jchdotme

2 months ago

here’s a marketing tip: produce and sell the entire outcome, not a piece of it. two specific examples: 1 - in the men’s dating advice business, we used to sell courses on approaching… flirting… texting… etc. steps of the process. plus coaching. coaches with the curse of…

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Jonathan @jchdotme

3 months ago

friends, maybe you can help me find the right person for this: tldr - convert hours of men’s dating advice courses from filmed seminars, to animated ai, then release it on youtube and partner in revshare. the longer version: i’ve sold over 1M copies of digital courses, on how…