Cynthia Stark @_cstark
VP Global Digital Strategy @SunLife; tweets are my own Joined February 2013-
Tweets192
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Followers310
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Following29
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Likes131
Interest rates had a profound impact on Canadians in 2017, but where do they go from here? @SLGI_Canada Vice-President Chhad Aul shares his insights via @globalandmail. ow.ly/sVdZ30kWxjk
Are consumers’ expectations outpacing marketers’ efforts? @CMO_com shares why ‘CX’ should move from #consumerexperience to consumer expectation: ow.ly/ZijX30l7kIP
Spending time on the road with family this #summer can be a great way to see more and spend less. @SunLifeCA shares 4 secrets for making your next family roadtrip successful: ow.ly/Nz9630ldPDV
JOMO or FOMO? @WIRED shares how @Google is helping users understand their habits and #unplug from their phones: ow.ly/3pon30kHi9R
Many of us have heard rumblings about #GDPR over the past few months. @Inc shares what the new regulations mean for #marketers: ow.ly/51fo30kHh8s
Instagram has seen an impressive growth over the last few years, and the introduction of #IGTV can change the game in social media marketing. How brands can take advantage: ow.ly/IQ4430kHfPK via @ClickZ
Influencer marketing has recently experienced significant growth with a 198% increase in the last year alone. @lkamiu shares how #influencers can humanize financial brands via @Entrepreneur. ow.ly/FBDs30kCn0F
We’ve all read about how challenging the housing market has become for first-time homeowners, especially in urban areas like Toronto. If you’re planning to purchase a home in 2018, here are 6 things you should know: (link) via @SunLifeCA ow.ly/zwJH30kCqSv
Happy #CanadaDay weekend! @SunLifeCA shares 7 reasons to love living in Canada: ow.ly/zVWq30kIibM
Digital growth and emerging technologies are continuing to change the FI industry. @mashable shares how #AI is remodelling the world of banking and finance: ow.ly/ug1k30kH7gv
I’m proud to work for a company that promotes an inclusive culture for all employees. @goulet_jacques and @SunLifeCA employees share what inclusion means to them. #SunLifePride
I was excited to share with @torontolife how we’ve embraced the digital age with flexible work spaces and cutting-edge technology: ow.ly/TSKA30k2Q2d
I’m excited to share that @SunLifeCA has been awarded the #1 spot from @forrester in their 2018 Forrester Life Insurance Wave report, which ranked 7 Canadian life insurance companies on how they excel in their digital businesses. Congrats #TeamSunLifeCA! ow.ly/igpt30k249n
How is your marketing strategy improving the client journey? @eMarketer shares why #dataanalysis is critical to upgrading the customer experience: ow.ly/lQpJ30j1KPb
Is less really more when it comes to content marketing? @BrennerMichael shares insights on #contentmarketing quantity vs quality debate. ow.ly/bIw030iFYwr
.@SunLifeCA shares new ways that wearable #tech is helping Canadians live healthier lives. What are your favourite #wearables? ow.ly/3rH430iIRJN
.@joshinav shares the growing and transformational role of #blockchain in digital marketing. ow.ly/Oqsi30ioTbw
How is #retirement looking for Canadians? @SunLifeCA new #Barometer survey uncovers national findings on retirement and debt: ow.ly/5CzZ30ixovP
According to research from @EpsilonMktg, 80% of consumers are more likely to do business with a company if it offers a personalized experience. How #personalization is expected to evolve this year: ow.ly/UmcU30i7acj via @adage
Do you lead with your head or your heart? Blackberry CEO, @JohnChen shares how the most effective #leaders are skilled at both: ow.ly/1QLD30i91kB

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