ada @ada_cx
AI customer service that makes it extraordinary for everyone. Powered 5B+ interactions for brands like @Square, @mondaydotcom, @clickup. ada.cx Toronto/Global Joined August 2016-
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Last chance to join more than 250 CX and AI leaders at Ada Interact. On September 16, teams from leading companies like @mondaydotcom, @nytimes, @Ancestry, @Pinterest, and @loblawco will be in Toronto for one powerful, practical day dedicated to building the future of AI-first…
The leap from straight automation to agentic AI has completely changed customer service. Just a few years ago, most AI deployments in support were simple FAQ bots. Now, AI agents are pulling live data, integrating across channels, and resolving tickets at scale. But while the…
This Thursday, Ada and @iHerb are hosting a session at the @AWSEvents Summit Toronto that you won’t want to miss. AI at Scale: The Blueprint Powering iHerb’s CX Transformation is a fireside chat with Eric Carr, Director of CX at iHerb, and Mike Murchison, CEO of Ada—offering a…
The most important customer service hire in 2025 isn’t a support manager, a chatbot designer, or even a data scientist. It’s the AI Manager. Today, AI agents are frontline CX team members. They’re resolving tickets, surfacing answers, and making judgment calls that used to…
At Ada, our values aren’t just words—they’re actions. At Stradaganza, we had the chance to celebrate some of the Ada Owners who embody them best: → Omar Owaini, for focusing on customer value and helping others win. → Megan Richards, for getting to the why to turn insights…
AI promises to scale support, reduce costs, and improve CX. And for many companies, deploying an AI agent feels like a silver bullet—until it isn’t. That’s because performance doesn’t come from AI alone. It comes from AI integration. When your AI agent is connected to your CRM,…
Shoppers don’t just buy products—they remember how your brand made them feel. Every interaction, from product details to rewards to order management, is a chance to build trust and lasting loyalty. That’s where Playbooks come in. They equip your AI agent to seamlessly handle…
Last week, 215 Ada Owners from across the globe gathered at our Toronto Hub for Stradaganza—our all-employee offsite built to strengthen bonds, align on priorities, and build momentum for what’s ahead. With a theme of #Focus, we took a deep dive into our people, process, and…
In financial services, every interaction matters. Whether it’s verifying account details, submitting a loan application, or replacing a lost credit card, clients expect secure, accurate, and personalized service—delivered in real time, every time. Playbooks empower your AI…
Integrating AI into your customer experience doesn’t stop at deploying an AI agent on your website. As customer expectations rise, support teams are asked to deliver more with fewer resources. Without key integrations, even the smartest AI works in the dark. If your AI can’t…
As a trusted @OpenAI partner, we had early access to GPT-5—OpenAI’s newest flagship model. After weeks of testing, the results are clear: → 25% improvement on our internal customer support benchmark → More automated resolutions, safety, and customer satisfaction But the most…
Most customer service metrics weren’t built for the reality we’re in now. They were designed for help desk managers, not C-suite executives. For tracking volume, not driving value. For surveys, not systems that resolve millions of inquiries automatically. Yet many support…
Scaling support in the travel industry just got easier—with AI that actually follows your SOPs. With Playbooks, you can train your AI agent to follow complex, multi-step procedures, just like your best human agents. That means delivering personalized, multilingual support at…
Say hello (or hola) to Goldie, our voice AI agent for financial services—now speaking English and Spanish. Ready to hear Ada Voice in action? Call 1-888-491-9959 → Press 1 for English → Press 2 for Spanish You can chat casually, interrupt mid-sentence, update your account…
Most conferences talk at you. We designed one to work with you. Ada Interact isn’t like other CX conferences. Think curated conversations, real AI strategy, and hands-on learning—because innovation happens when strategy and execution come together. What makes Interact…
Complex SOPs? Now your AI agent can handle them like a pro. With Playbooks, your AI agent can manage intricate workflows—refunds, trial extensions, eligibility checks, and more—with the same consistency, flexibility and precision as your best human agents. And the best part?…
Ada’s second-generation Voice AI just got more global. In addition to English, you can now deliver natural, real-time voice support in: 🇪🇸 Spanish 🇫🇷 French 🇩🇪 German 🇮🇹 Italian 🇸🇪 Swedish 🇳🇱 Dutch 🇵🇹 Portuguese Whether you’re scaling across regions or serving multilingual…
In the race to modernize customer service, AI is quickly becoming the MVP. But even the smartest AI can’t drive impact alone—it needs the right context, data, and access. That’s where integrations come in. So how do you choose the right ones for your support stack? And more…

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