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Alex McFarland @aidisruptor_ai

AI writing systems for visionary leaders | Building a movement of systems thinkers 8,500+ learning my $100K system aidisruptor.ai Joined May 2019
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Alex McFarland @aidisruptor_ai

20 hours ago

You are probably doing project instructions wrong. Do this instead: Get Claude to write its own.

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Alex McFarland @aidisruptor_ai

3 weeks ago

3 camps of AI operators (99% are stuck in these traps): → Camp 1: Traditional writers using AI for shortcuts (still doing 90% manually) → Camp 2: Prompt collectors with one-off tools (no context between projects) → Camp 3: Document dumpers uploading everything (AI chokes on…

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Alex McFarland @aidisruptor_ai

4 weeks ago

5 ICP components that actually change AI output: 1. Current reality (not their job title) 2. Transformation they're chasing (before → after) 3. What they've already tried (and why it failed) 4. Their actual language patterns (not corporate speak) 5. Their emotional journey (how…

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Alex McFarland @aidisruptor_ai

4 weeks ago

Build my first writing/research agent last night. One of the best feelings is seeing the entire workflow execute without fail. Addiction unlocked.

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Alex McFarland @aidisruptor_ai

a month ago

The best content pros I know use AI. Not as a gimmick, but as a context engine.

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Alex McFarland @aidisruptor_ai

a month ago

6 years ago: Writing for $12 per article, burnt out weekly Today: Running content ops for AI startups, Substack bestseller What changed? I stopped seeing AI as a tool and started seeing it as an entire team. I use it like a content department.

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Alex McFarland @aidisruptor_ai

a month ago

Every major LLM will have persistent memory. Random chats don't work for real work. Nobody wants to upload the same files every conversation. Nobody wants to lose great outputs in chat history. Professional AI use requires persistent context. It's not optional anymore.

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Alex McFarland @aidisruptor_ai

a month ago

The shift from prompt collecting to context building is creating a new class of AI professionals.

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Alex McFarland @aidisruptor_ai

a month ago

"I have grown to accept that some shit stays fucked." - Hormozi on his $100M+ companies I need to take this advice myself. Not every problem needs solving. Not every imperfection needs fixing. The entrepreneurs who scale fastest aren't perfectionists. They're…

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Alex McFarland @aidisruptor_ai

a month ago

Want a $100k business advisor that costs $0? Here's how I built one with NotebookLM: Fed Alex Hormozi's YouTube videos, launch materials, and transcripts into NotebookLM. Now I have a permanent advisor that never forgets and always has citations. The system gives me briefing…

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Alex McFarland @aidisruptor_ai

2 months ago

Why persistent AI memory is actually worse than on-demand memory Everyone thinks always-on memory is better. But here's what happens: - Client A details show up in Client B conversations - Deleted chats still haunt your new projects - Personal info bleeds into professional work…

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Alex McFarland @aidisruptor_ai

2 months ago

ChatGPT broke my #1 rule of memory systems: Isolation. Claude just schooled them on how it's done. ChatGPT's fatal flaw: One memory pool for everything. → Your clients. → Your personal work. → Your deleted projects. All swimming in the same pool. I tested this for months.…

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Alex McFarland @aidisruptor_ai

2 months ago

14 sections that convert course browsers into paying students: Hero (pattern interrupt) Problem Agitation (knowledge gap) Paradigm Shift (reframing) Authority Building Discovery Story Product Introduction Methodology Deep Dive Social Proof Curriculum Breakdown Ideal Customer…

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Alex McFarland @aidisruptor_ai

2 months ago

How to stop sounding like every other ChatGPT user: Build your Voice DNA first. Capture these 5 elements: - Core tone descriptors (5-6 words) - Energy level (1-10 scale) - Signature phrases you always use - Words to avoid - Your natural speech patterns Pull this from your…

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Alex McFarland @aidisruptor_ai

2 months ago

This is the best type of review any educator can ask for.

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Alex McFarland @aidisruptor_ai

2 months ago

The 4 context assets that transform AI writing: - ICP (Ideal Customer Profile) - who you're writing for - Voice DNA - how you actually sound - Product Libraries - what you sell (accurately) - Thought Leadership POV - how you think Mix and match these 4 based on what you're…

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Alex McFarland @aidisruptor_ai

2 months ago

Most creators think competitor research means checking posting frequency. Real content intelligence digs into psychological triggers, structural formulas, and conversion patterns.

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Alex McFarland @aidisruptor_ai

2 months ago

NotebookLM’s new video overviews are one of the most impressive things I’ve ever seen with creative AI. Hands down.

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Alex McFarland @aidisruptor_ai

2 months ago

Most content creators don't realize they're sitting on a ticking time bomb. Without proper AI systems, content production spirals out of control. Fast. The difference between thriving and drowning? Whether you built context engineering into your operations before it was too…

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Alex McFarland @aidisruptor_ai

2 months ago

Building for today's LLMs? You're already behind. Smart operators are prepping for better LLMs and AI agents with JSON-based systems. Here's why this matters more than any prompt.

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