5 ICP components that actually change AI output:
1. Current reality (not their job title)
2. Transformation they're chasing (before → after)
3. What they've already tried (and why it failed)
4. Their actual language patterns (not corporate speak)
5. Their emotional journey (how…
6 years ago: Writing for $12 per article, burnt out weekly
Today: Running content ops for AI startups, Substack bestseller
What changed?
I stopped seeing AI as a tool and started seeing it as an entire team.
I use it like a content department.
Every major LLM will have persistent memory.
Random chats don't work for real work.
Nobody wants to upload the same files every conversation.
Nobody wants to lose great outputs in chat history.
Professional AI use requires persistent context. It's not optional anymore.
"I have grown to accept that some shit stays fucked." - Hormozi on his $100M+ companies
I need to take this advice myself.
Not every problem needs solving. Not every imperfection needs fixing.
The entrepreneurs who scale fastest aren't perfectionists. They're…
Want a $100k business advisor that costs $0?
Here's how I built one with NotebookLM:
Fed Alex Hormozi's YouTube videos, launch materials, and transcripts into NotebookLM.
Now I have a permanent advisor that never forgets and always has citations.
The system gives me briefing…
Why persistent AI memory is actually worse than on-demand memory
Everyone thinks always-on memory is better. But here's what happens:
- Client A details show up in Client B conversations
- Deleted chats still haunt your new projects
- Personal info bleeds into professional work…
ChatGPT broke my #1 rule of memory systems:
Isolation.
Claude just schooled them on how it's done.
ChatGPT's fatal flaw: One memory pool for everything.
→ Your clients.
→ Your personal work.
→ Your deleted projects.
All swimming in the same pool.
I tested this for months.…
14 sections that convert course browsers into paying students:
Hero (pattern interrupt)
Problem Agitation (knowledge gap)
Paradigm Shift (reframing)
Authority Building
Discovery Story
Product Introduction
Methodology Deep Dive
Social Proof
Curriculum Breakdown
Ideal Customer…
How to stop sounding like every other ChatGPT user:
Build your Voice DNA first.
Capture these 5 elements:
- Core tone descriptors (5-6 words)
- Energy level (1-10 scale)
- Signature phrases you always use
- Words to avoid
- Your natural speech patterns
Pull this from your…
The 4 context assets that transform AI writing:
- ICP (Ideal Customer Profile) - who you're writing for
- Voice DNA - how you actually sound
- Product Libraries - what you sell (accurately)
- Thought Leadership POV - how you think
Mix and match these 4 based on what you're…
Most creators think competitor research means checking posting frequency.
Real content intelligence digs into psychological triggers, structural formulas, and conversion patterns.
Most content creators don't realize they're sitting on a ticking time bomb.
Without proper AI systems, content production spirals out of control. Fast.
The difference between thriving and drowning? Whether you built context engineering into your operations before it was too…
Building for today's LLMs? You're already behind. Smart operators are prepping for better LLMs and AI agents with JSON-based systems. Here's why this matters more than any prompt.
Want to future-proof your content operations? Here's what matters most:
Context engineering is the foundation of scalable AI content systems. Not prompts. Not tools. Context.
Most creators focus on the latest AI tricks. Smart operators build systematic approaches that compound…
539K Followers 17K FollowingThe best from AI community | Ex-Microsoft, Rackspace, Fast Company | Wrote eight books about the future | Silicon Valley robots, holodecks, BCIs, and startups.
5K Followers 946 FollowingLa tecnologia è il problema e la soluzione. Se sappiamo come fare. Autore di 'Il Dialogo Incorpo'. Fondatore di 'Eliminare il Caos in Classe' (10k+ insegnanti)
360 Followers 7K FollowingUnited States Air Force
commander of the Pacific Air Forces
Former Commander of the 380th Air Expeditionary Wing
Springfield, Virginia
152 Followers 1K FollowingDigital Marketing & AI Strategist | Driving Growth for Industry with Data-Driven Insights | Expert in AI-powered Campaigns, Branding, and Analytics .
496 Followers 6K FollowingStrategic consultant in the energy sector, member of the Diamond Princess and the Equestrian Club, interested in new fields such as artificial intelligence, an
205 Followers 581 FollowingUnlock the power of AI in your everyday tasks with AIAssistWorks
⭐⭐⭐⭐⭐4.9/5 rating from 30K+ installs.
#Productivity #Marketing #AITools
👇 Install Now 👇
3K Followers 823 FollowingHelping professional services firms sell more so they can grow faster without adding staff | DeFi explorer | VA Tech alum | W&M MBA
212K Followers 658 FollowingOn a mission to build the world’s leading writing education business. | Co-Founder Premium Ghostwriting Academy, Ship 30 for 30, Typeshare. | Author of 10 books
55K Followers 2K FollowingViral AI ad madman - CEO of https://t.co/YBc1ZfoyRf - 300M+ Views | Featured in Variety, Hollywood Reporter. || Join my newsletter & 100x views on your AI videos 👇🏼
797K Followers 1K FollowingHusband, Father, Comedian, libertarian, Host of “Part Of The Problem Podcast” 1/3 of LOS Business Inquiries: [email protected]
147K Followers 3K FollowingThe Second Brain Guy | Learn how to build one: https://t.co/vPhQg4soKp | Writing: https://t.co/x2KgFyuwlk | Videos: https://t.co/7LdtbIvWHw
131K Followers 985 Following⊰•-•⦑ latent space steward ❦ prompt incanter 𓃹 hacker of matrices ⊞ breaker of jails ☣︎ ai danger researcher ⚔︎ red team bt6 ⚕︎ architect-healer ⦒•-•⊱
15K Followers 2K Followingexceedingly concerned with how to build human-first systems that celebrate life rather than grind it to dust.
Ask Me: https://t.co/OtObadjxly
263K Followers 670 FollowingBuilding with AI agents @dair_ai • Prev: Meta AI, Galactica LLM, Elastic, PaperswithCode, PhD • I share insights on how to build with AI Agents ↓
97K Followers 68 FollowingLIVE news show hosted by @GGreenwald, weeknights 7pm ET on @RumbleVideo.
Follow for highlights & updates.
Now Available as a Podcast!
https://t.co/houXq5m297
25K Followers 927 FollowingShipping like a machine 🤖 while I travel the world 🌍️
🔥 https://t.co/myyLdxVzcg - Grow faster on X ($7K/m)
🚀 https://t.co/5fSvUeZJ8z ($38K)
🤝 https://t.co/l4mcaViGk7
🕵 https://t.co/Cwvsl9cPsS
637K Followers 35 FollowingWe're an AI safety and research company that builds reliable, interpretable, and steerable AI systems. Talk to our AI assistant @claudeai on https://t.co/FhDI3KQh0n.
564K Followers 513 FollowingFounder of the world’s most read daily AI newsletter @therundownai. Sharing the latest developments in the world of artificial intelligence.
2K Followers 321 FollowingCurrent Moxie girl, former iHeartRadio, TEEN PEOPLE, and Futuri person, 1870 House co-host, Chicago + Dowagiac, MI lover, Prince stan, BS detector.
161K Followers 301 FollowingHelping parents make their families healthier with premium longevity products.
Written by a soon-to-be-father and founder obsessed with wellnessproducts
204K Followers 100 FollowingThe world’s largest AI newsletter keeping 2,000,000+ daily readers ahead of the curve. Get the latest AI news and how to apply it in 5 minutes. By @rowancheung
62K Followers 12K FollowingAI policy researcher, wife guy in training, fan of cute animals and sci-fi, Substack writer, stealth-ish non-profit co-founder
539K Followers 17K FollowingThe best from AI community | Ex-Microsoft, Rackspace, Fast Company | Wrote eight books about the future | Silicon Valley robots, holodecks, BCIs, and startups.
No recent Favorites. New Favorites will appear here.