Talks about #AI #GA4, #BigQuery, #Analytics. For Digital Analytics Training (including GA4 and BigQuery) → https://t.co/xqxgPntGntoptimizesmart.com Aberdeen, ScotlandJoined February 2010
Several SEOs have misused this chart to make their point that SEO is still relevant. Since a large portion of Google’s search is already AI-driven, this comparison is fundamentally flawed. People often see what they expect or want to see (confirmation bias).
Websites will become a relic of the past in the coming years. And so are all the jobs/careers tied to them. SEO is among the first careers on AI’s chopping block. It's challenging to draw any other conclusion when overall website traffic (let alone organic search traffic)…
Check out the latest article in my newsletter: The real price of self-hosting n8n (that many discover too late). linkedin.com/pulse/real-pri… via @LinkedIn
The place below is just where my dogs go for walks. Scotland has spoiled me so much that, like many natives, I stopped taking so called holidays a couple of years ago. These days, anywhere I consider going feels more like an unholiday, a punishment for no apparent reason. On top…
Having worked with mega corporations more than once, I’ve learned a simple truth: big companies almost never give testimonials to their suppliers. Their legal and compliance teams don’t allow public endorsements, and suppliers usually can’t use their logos without explicit…
If someone sends me a “please unsubscribe” email instead of clicking the unsubscribe button, I don’t argue. I remove them instantly and then block them from ever subscribing again. Because that’s not “technically challenged.” That’s entitlement. It’s the digital equivalent of…
Check out the latest article in my newsletter: Teenagers are building AI companies while the only tool you know is ChatGPT. linkedin.com/pulse/teenager… via @LinkedIn
When 50% or more of your website traffic isn’t being tracked in GA4, it’s time to take Cloudflare’s analytics estimates much more seriously.
In many regions (especially EU), it’s becoming common for 40% or more of website traffic to go untracked in GA4 due to consent mode, ad…
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543K Followers 3K FollowingThe most trusted authority in online search with a powerful #SEO toolset proven to improve your brand's position. Whether big or small, we have the solution.
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CXL Instructor, including "GA4 for Beginners", "Excel and Sheets for Marketers".
Managing Director / GA & GTM Practice Lead - Northwoods
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