Brandon | The Workflow Guy 🔀 @brandondigital
Helping businesses scale to millions in ARR | Tweeting about marketing, entrepreneurship, and SaaS | Marketing Ops Manager @ ArcSite (he/him) workflow.email FREE tips to grow w/ email👉🏻 Joined July 2019-
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Talking WITH prospects > Talking AT prospects
The average person get 121 emails daily. Can you stand out amongst the noise?
I’ve been writing emails and newsletters for clients for years but… This weekend I’m writing my first one for my own list. Don’t miss it. Reply w/ 🤘 and I’ll get you a link to sign up!
Ask yourself this when you write your next email: “Is this something that will help them do, think, or feel something?”
Get out of my desktop
🚨OPPORTUNITY!🚨 And now for the offer that’s the talk of the newsletter space…😉 Want a free mention in my newsletter that will go to 40,000 creators this week? Reply with what you want the ad to say (no more than 150 characters) and whatever you want me to link to.…
Let’s do this thing @HeyJeffFelten 💪🏻
Freelancers: What platform do you use for your invoicing? Looking for a new one.
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I have a confession... I took a step back from the whirlwind of Twitter. Life's twists and turns demanded attention. But you know what? That's okay. We all need a breather. Now, I'm back, recharged and more focused than ever.
The great thing about email is that it can compliment ANY other initiative you have going... Write a new blog post? Send it to your list. Just launched a few feature? Send it to your list. Thinking about a new offering? Send it to your list.
There is no formula for the *perfect* email. Some audiences like lots of graphics and images. Some like plain text. Some audiences like long, verbose stories. Some like short antecdotes. There is no one-size-fits-all. The only way to find out is to try and try again.
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Unpopular Opinion: Emails to everyone are out; ultra-personalized emails are in. Combat the AI mediocre and create detailed segments. Personalization isn't just nice to have; it's a must for standing out in a crowded inbox. Just tag them.
2. Broadcast overviews: After your Broadcast has been sent or published, you get a new overview of how your content is performing. Includes: ↳ a preview of the content ↳ total recipients ↳ email analytics ↳ web analytics
Listen to this 45 seconds to change your content strategy: Whenever you create content, you should be "mining for hits" The aim is to collect enough proven content hits that can later be repurposed indefinitely. This is efficient content creation cc @jspector
Rough 10 step outline for SaaS & service landing pages. 1. Hero header (bold claim) 2. Video Walkthrough 3. List of past customers 4. Benefits (what customers get) 5. Process (how it works) 6. Testimonials 7. Pricing 8. FAQs 9. Call to Action (closing argument) 10. Footer
“Creating 1,000 mediocre content marketing assets every year is hard. Creating 10 game-changing content marketing assets every year is hard. Choose your hard.” - Ross Simmonds @TheCoolestCool
Early stage SAAS email marketing quick trick: Create a "Super User" Tag If someone has been a customer for >3 months send them a specific sequence to say thanks and offer to jump on the phone with them. Will help you understand why they have stayed and build even more loyalty.
New addition to @ConvertKit analytics Click-to-Open Rate It measures how effective an email message, design, and content is at driving clicks. ConvertKit shows it on every link. Use to help get your clicks up by aligning subject/preview and call-to-action (CTA)
No matter what platform you post content on, you must prioritize: • hook writing • target one audience • being different It’s not that attention spans are shrinking… There’re just more people and brands competing for our attention.
@milesbeckler I haven’t in the past, but I haven’t had a blog on the site either until this past month. So I’m back filling and there will be a lot of the dailies that make their way to the site for sure. Only a few cases where I don’t see that it’ll add value.
My insurance broker of 20 years, who’s also become a personal friend, asked me for feedback on a piece of marketing his outsourced content company provided See my response - told him I won’t even read it Am I wrong? There is SO much opportunity in the content space for small…
What iPhone 15 Pro case is slim, durable, and thin enough to still work with MagSafe? I got the blue one and like the color so if it’s clear, even better.
I don't track marketing channel ROI. It's unpredictable and kind of doesn't matter. Instead, I track: • Average order value • Repeat purchase rate • Customer satisfaction If I serve my customers incredibly well, the ROI takes care of itself.
The mascot of the entrepreneur must be the duck. Methodic and confident above the water with feet moving chaotically below.
Don't fake it until you make it. Embrace being a beginner. Be humble. Ask questions. Follow your curiosity. Learn from the community around you.
No one remembers your post from 3 months ago. Repurpose, republish, recycle.
What is your greatest rap lyric of all time? My vote: "I'm not a businessman, I'm a business, man"
The real value of your subscriber list. It's not the size that matters, but the engagement. 500 deeply engaged subscribers is more valuable than 1000 passive ones. Quality trumps quantity.
@lifeof_scoop Here you go. Let me know if you need extra help and I can make a quick loom
@arthurblueprint I did send out an email and anyone who did not open were removed