Bryan Casey @bryanfcasey
Tech, web and media | VP of Inbound at @ibm. Also like cooking, nba and other. bryancasey.substack.com New York Joined March 2010-
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The 4o community is the most concerning thing I’ve seen with AI this far. Time to unplug the model, try a different app like maybe Claude, and focus on more productive ways to engage with AI, like revisiting all of Halo lore and going to sleep when you get rate limited.
The 4o community is the most concerning thing I’ve seen with AI this far. Time to unplug the model, try a different app like maybe Claude, and focus on more productive ways to engage with AI, like revisiting all of Halo lore and going to sleep when you get rate limited.
Has anyone collected a big list of domains that did extensive programmatic content and then got blown up by Google?
One of the biggest negative consequences of AI is that if I read a strategy doc/report where there’s even a chance it was written by AI I feel like I need to scrutinize and validate every single point that isn’t obvious. You have to read every doc like it’s written by someone…
One of the biggest negative consequences of AI is that if I read a strategy doc/report where there’s even a chance it was written by AI I feel like I need to scrutinize and validate every single point that isn’t obvious. You have to read every doc like it’s written by someone…
Biggest problem with gemini on chrome is I am a sick person who keeps open the maximum amount of tabs without triggering overflow ux. And then here comes the little gemini button, causing a crisis for me.
Image generation is so frustrating. It’s frustrating because it’s so close to being really good. And if you stick with it you can actually get real value. But you also might also find yourself yelling at a chatbot because its failed ten times to change the color of a door.
Even SOTA models still hallucinate a TON if they aren’t using search or tools. It will be obvious they are making mistakes and just have to constantly tell it to go use search and then they come back with the right answer. “You’re absolutely right!”
It’s funny that ppl are bearish on search but then they will look at preposterous efficiency metrics on ad spend and be like, you don’t get marketing.
Lots of marketers and growth folks love optimization. Optimization is a necessary evil. It means for whatever tactic or program, you are not dialed in yet. And you have to spend cycles getting there, instead of building new things and expanding. And to be clear you…
Publishers and website owners should be thrilled with Google’s pov here. But I haven’t seen a word of praise or support. I don’t get it! Anyone that wants to protect the web should be a vocally supporting any statement or strategy like this.
Publishers and website owners should be thrilled with Google’s pov here. But I haven’t seen a word of praise or support. I don’t get it! Anyone that wants to protect the web should be a vocally supporting any statement or strategy like this.
There was a period march to may where we lost 18% of our tofu traffic in two months. I suspect everyone felt this because it’s when GEO hysteria went wild. Now? We are already back to where we were. Who knows what the future holds but sometimes you gotta ignore the noise.
This is so funny. SEO isn’t dead, GEO is. It’s obviously not. But the hype cycle was too much. It’s really hard out there for operators that can’t think for themselves. Gonna get yanked around by every trend.
This is so funny. SEO isn’t dead, GEO is. It’s obviously not. But the hype cycle was too much. It’s really hard out there for operators that can’t think for themselves. Gonna get yanked around by every trend.
One of the easiest ways to get ahead is to operate in places other ppl ignore that you believe are valuable. Execs that are still close to the substance is a huge cheat code. For a few reasons… - you can build more effective and cohesive teams the more deeply you…
One of the easiest ways to get ahead is to operate in places other ppl ignore that you believe are valuable. Execs that are still close to the substance is a huge cheat code. For a few reasons… - you can build more effective and cohesive teams the more deeply you…
I am offended every time word tries to correct “has to” to “must.” Must is not a good word. Stop recommending it. I am judging you, computer.
Not the vibe shift we deserve, but the one we need.
Not the vibe shift we deserve, but the one we need.
The traffic split between informational queries and commercial is the same thing as the 95/5 rule around what % of the market is ready to buy at any given moment.
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