Collage Group @collage_group
Unleash the power of culture to drive brand growth. Find answers in our insights on America's diverse consumers. Learn more: https://t.co/tqFgxQPm7B collagegroup.com Bethesda, MD Joined October 2018-
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Happy #Asian American and Pacific Islander (#AAPI) Heritage Month! How are you celebrating this segment for brand growth? Stay tuned throughout the month for additional Asian American-centric content: tinyurl.com/yfkh2k85 #marketing #mrx
Are you effectively engaging and celebrating #Asian American consumers for #AAPI Heritage Month and beyond? Learn how to do this in our latest #freewebinar! tinyurl.com/ewp5kfy #marketing #mrx
Change is constant. Attitudes and buying habits of #Black Americans continue to change. Read on to learn how to fuel brand growth with the segment: tinyurl.com/yjutnjxb #marketing #mrx
#ICYMI: Our "America Now 2023: Harnessing American Identity to Navigate Social Issues" study was recently recognized with the prestigious Silver Award for Impactful Multicultural Research at the @hmchispanic 2024 Strategic Excellence Awards! Read on: tinyurl.com/bdfr773h
One in three #Black Americans say that they will stop using or buying from a brand whose advertising lacks racial and ethnic diversity. Register for our latest #freewebinars to learn how to win this segment: tinyurl.com/ewp5kfy #marketing #mrx
Did you know that #GenZ is decreasing their alcohol intake and driving the market for no- and low-alcohol beverages? Learn what that means for brands across categories: tinyurl.com/5n6taw83 #marketing #mrx
64% of #GenZ consumers believe the most effective way to fight climate change is for corporations to operate more sustainably. Does your brand have a plan to address this? Discover additional insights: tinyurl.com/5n75v6mh #EarthDay2024
Collage Senior Director of Cultural Insights Jack Mackinnon, M.Ed. shared insights on consumers across generations in a new feature in @SN_news! Read the full story and discover insights for impact: tinyurl.com/yazhpeu7 #marketing #mrx
Collage Chief Insights Officer David Evans presented best practices for using Halo Effects to enable legacy brands to win with cultural relevance at the @BrandInnovators event with @united. Contact us to learn how how we can fuel growth: tinyurl.com/5n75v6mh #marketing #mrx
Collage Group was built on unleashing the power of culture to drive brand growth—it's in our DNA. Want to see how we're evolving? Check out fluen.ci (SM) in action, and contact us today to take a test drive yourself: tinyurl.com/ydu7mcf3 #marketing #mrx
As we approach the 2024 elections, consumers increasingly seek brands that actively participate in issues-based marketing and demonstrate clear alignment with their values and beliefs. What is your brand doing? Read on: tinyurl.com/3b8afyhf #marketing #mrx
#GenZ is leading the no- and low-alcohol movement, and this diminishing interest in alcohol isn’t just a phase. Does your brand have the tools needed to make quick and effective changes to campaigns and strategy? Learn in our #freewebinar: tinyurl.com/ewp5kfy #marketing #mrx
Understanding and embracing #Multicultural terminology is key to connecting with today's consumers. Apply these findings and action steps to signal empathy, understanding, and respect for Multicultural consumers: tinyurl.com/bdhh2rnn #marketing #mrx
We are thrilled to announce that our "America Now 2023" study been recognized with the prestigious Silver Award for Impactful Multicultural Research at the @hmchispanic 2024 Strategic Excellence Awards! Congratulations to all winners and nominees! #HMC2024 #marketing #mrx
Congrats to the #HMC2024 Strategic Excellence Awards Powered by @collage_group Gold winners: @AlmaAgency for @MolsonCoors, @BeauBeastAgency for @ColonCancerCoal, @CasanovaMcCann for @usbank, @LopezNegrete for the @AdCouncil & the @alzassociation, & @ZubiAdvertising for @Ford!
#Hispanic consumers are not a monolith. Our data will help you understand deep motivations, values, and more. Read our blog and download our report that offers relevant insights on how to engage Hispanic consumers for business growth: tinyurl.com/4hr7dbka #marketing #mrx
What a lineup for the #HMC2024 Annual Summit! We're honored to have leaders from @PepsiCo @jpmorgan @Chase @dallasmavs @NFL @EsteeLauder @CP_News @MorganStanley @BankofAmerica @cbrands @tiktok_us & @akiunlocks. See you at the welcome reception tomorrow! bit.ly/3HpzbQR
Harmonious or self-assured? What's more important to modern American #women? Learn the answer to this question and how you engage women in our study, complete with additional insights and a downloadable research sample: tinyurl.com/yjmk3nys #marketing #mrx
Do you know how to apply insights and action steps to signal empathy, understanding, and respect for Multicultural consumers through the terminology they use? Our #freewebinar will teach you! Register now: tinyurl.com/ewp5kfy #marketing #mrx
We’re excited to announce the release of the Industry Dashboard in fluen.ci (SM). With category-level insights, the Industry Dashboard shows a side-by-side comparison of competing brands’ performance across awareness and cultural fluency: tinyurl.com/2hhmdrtd
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What a lineup for the #HMC2024 Annual Summit! We're honored to have leaders from @PepsiCo @jpmorgan @Chase @dallasmavs @NFL @EsteeLauder @CP_News @MorganStanley @BankofAmerica @cbrands @tiktok_us & @akiunlocks. See you at the welcome reception tomorrow! bit.ly/3HpzbQR
Thank you to our sponsors & partners! @TechintLabs @wbd @estrellamedia_ @TeleUniCompany @tiktok_us @DiGoMedia @SabioInc @Adsmovil @collage_group @GroceryTV Sarabia Films (NINE FIVE FLIX) @nielsen @NBCUTelemundo @hispanicad @canela_media @TextNow #HMC2024 bit.ly/3HpzbQR
On the move: @childmindinst appoints Pamela Redmon as CMO... @jacksonspalding promotes Hayley Johns to partner... @collage_group consumer research co. names Elizabeth Jackson as first CMO... @ArkoseLabs which focuses on bot mgmt. & account security brings on Patrick Kehoe as CMO…
We are honored to have leaders from @REMEZCLA, @tcagency_ & @Diageo_NA judging the Mainstream Impact category. Don't miss the chance to enter the HMC 2024 Strategic Excellence Awards Powered by @collage_group. ENTER BY FRIDAY, 2/23: bit.ly/3vQCJJG
Do you have a creative campaign featuring an unexpected interpretation of a Hispanic insight? Enter our Strategic Excellence Awards Powered by @collage_group by 2/23, where your work will be judged by a list of who's who of creative leaders. Enter here: bit.ly/3vQCJJG
the HMC Strategic Excellence Awards honor Hispanic and multicultural strategic thinking and cultural fluency in marketing communications and creativity. I am proud to invite you to submit your campaigns now! Get details and submit your campaigns today: bit.ly/3vQCJJG
Cross-platform marketing and advertising is the standard for 2024. Don't miss this webinar where leaders from @collage_group will share how to leverage media insights for brand impact & growth among Hispanic consumers. Register here: bit.ly/3SsbvBN
#Latinos are considered super users in the #digitalmedia space, spending time across many platforms, social media & other apps that allow them to stay connected to family and friends. Join our webinar with @collage_group for the latest media insights bit.ly/3SsbvBN
Did you miss yesterday's roundup of #hispanicmarketing news? Check out the HMC #SmartBrief with news from @collage_group, @kroger, @aandeddb, @cpxi, @altmansolon in @MediaPost, @Digiday, @abasto, @AdMonsters & more: bit.ly/3uB64XL
Introducing fluen.ci by @collage_group – Access Brand-Specific Cultural Insights bit.ly/3QRFNwV
Black Gen Zers are dissatisfied with how brands are portraying them in advertising, according to a new study from Collage Group. ow.ly/fCwJ50PWsNc
View the Experts in Hispanic Marketing in the Oct #HispanicHeritageMonth issue of MMRNews bit.ly/3tBOUsw @EthnicTech @MyCodeMedia @INFUSION_NoBS @collage_group @LighthouseList @M_Connections @EbonySystems
Looking forward to this @collage_group
September 15th marks the start of #HispanicHeritageMonth, and we hope you join us for new offerings, research, and this year's edition of our special virtual panel. Register now: tinyurl.com/4fuas73b #marketing #mrx
As the @NHL, @Target and @AnheuserBusch's @budlight back away from commitments to LGBTQ+ communities, young consumers are taking notice. @Adweek spoke with @HRC, @collage_group and RanaVerse agency founder Rana Reeves about the merits of taking a stand. adweek.com/brand-marketin…
Juneteenth 2023: What Should My Brand Do? by @collage_group buff.ly/3NsPn6P via @AMA_Marketing | "Americans are most interested in brands and companies helping to explain the holiday’s meaning and importance."
Excited to see these leaders at the #HMC2023 Annual Summit! @ZubiAdvertising @OrciAdvertising @AlmaAgency @Dieste @CasanovaMcCann @GroupMWorldwide @dexandpartners @BeauBeastAgency @BBQagency @fluent_360 @circulousa @truadagency @collage_group @OmnicomMediaGrp @sensisagency!
This week's #SmartBrief features @dexandpartners in @hispanicad, @MiLB honoring Maya culture in its Copa de la Diversión, the role of Spanish in family in the @nytimes, as well as news from @BuchananWhisky's Pineapple, @collage_group & @REMEZCLA bit.ly/3ZK3Ejt