Daniel Hageli @danielcopyunify
E-Commerce Email Marketing & Retention | $5,000,000+ Generated For Clients In The Last 12 Months | Founder of Copyunify Bergen, Norway. Joined May 2025-
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Seed's 'search motor' GIF in the above-the-fold section... (Guilty of having stolen this idea) Makes the email super interactive even before you scroll.
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Everyone sends boring discount codes like 'WELCOME20.' I always add random characters, like: 'WELCOME20SF7K' instead. Makes it feel personal and exclusive, like they got a special code just for them. It's still static for design integration, but feels WAY more personal.
I think marketers often over-email product subscribers. Because every email they get is a reminder that they're paying monthly for your products. The more you send, the more "Oh, I forgot I subscribed to this, let me cancel real quick" moments you create. I've always seen…
Working with homies > working alone.
BFCM is coming... and please GOD don't plan to send 'one email per day'. It's not going to cut it. Your subscribers' inboxes will be chaos. If you have a great BFCM offer, you won't annoy recipients. Dare to do some volume.
Marketers who ignore unit economics aren’t helping brands, they’re literally HURTING them… Like, if your campaigns drive sales, but every order loses money, you’re just torching the brand’s profits😅 Margins, pricing, bundles, etc, always come before CRO. Basic stuff, but…
I've seen brands pack 20+ emails in their welcome flows. The issue is that pushing discounts in EVERY email can burn out subscribers fast... In my experience, fewer emails that educate your audience about your products always beat discount-heavy sequences.
This September marks one year in ecom email marketing. Lots of reps. I’ll share what we test, what works, what flops, and why. Follow along. More as we go✅
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