Dev Basu 🇨🇦/🇮🇳/🌎 @devbasu

Tweets about B2B Demand Gen and growing an 8-figure B2B SaaS marketing agency. Founder — @poweredbysearch.com. Driven over $100M+ in revenue for clients. poweredbysearch.com/blog/saas-mark… Toronto, Ontario, Canada Joined February 2008

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Dev Basu 🇨🇦/🇮🇳/🌎 @devbasu

14 hours ago

Most SaaS budgets start backward. Finance sets a number → Marketing reverse-engineers pipeline. Flip it. Start with CAC. If CAC = $1,000 → ~60% Sales, ~40% Marketing. That’s $400 per customer. 100 customers = $40K. If the math doesn’t map, pipeline won’t either.

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Dev Basu 🇨🇦/🇮🇳/🌎 @devbasu

4 days ago

Scattered content isn’t fixed by more output. It’s fixed by one core message. If LinkedIn says one thing, the landing page another, and ads chase a clever hook, buyers walk away unsure. Unsure buyers don’t convert. One message carried everywhere does.

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Dev Basu 🇨🇦/🇮🇳/🌎 @devbasu

5 days ago

Most SaaS teams treat nurture like an afterthought. 1–2 follow-ups → no demo → lead marked cold. The truth: most of those leads weren’t bad. They just never had a system to stay warm. Run nurture like a pipeline stage, not a drip. Pipeline health depends on it.

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Dev Basu 🇨🇦/🇮🇳/🌎 @devbasu

6 days ago

Scattered content isn’t a content problem. It’s a message problem. Your ICP doesn’t care which channel they find you on. They care if the story is consistent when they do. Confusion kills conversions. Consistency builds trust. Trust drives pipeline.

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Dev Basu 🇨🇦/🇮🇳/🌎 @devbasu

7 days ago

Most attribution models fail because they tell half the story. 🟩 Customer narrative = anchor 🟦 Signals = patterns 🟨 Reports = pipeline + revenue ⬜ Metrics = clicks + opens When narrative and numbers match, you can trust the strategy.

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Dev Basu 🇨🇦/🇮🇳/🌎 @devbasu

a week ago

Most B2B marketers get the order wrong. They chase volume → speed → cost. Then wonder why leads don’t convert. Flip it: Quality → Scale → Speed → Efficiency. More bad leads isn’t growth. The right leads, flowing stage to stage, are.

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Dev Basu 🇨🇦/🇮🇳/🌎 @devbasu

2 weeks ago

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Dev Basu 🇨🇦/🇮🇳/🌎 @devbasu

2 weeks ago

Buying is harder than selling in B2B SaaS. Products hit feature parity fast. Differentiation comes from positioning, trust, and how you show up in messy buying journeys. Yet most still treat $50k+ deals like impulse buys. That’s why funnels break.

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Dev Basu 🇨🇦/🇮🇳/🌎 @devbasu

2 weeks ago

Marketing and Sales are not two teams. They’re one revenue team. Still chasing MQLs? You’re setting both sides up to fail. The only thing that matters is pipeline coverage. At a 20–30% close rate, you need 3–5x qualified pipeline. Anything else is wasted motion.

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Dev Basu 🇨🇦/🇮🇳/🌎 @devbasu

2 weeks ago

Cybersecurity SaaS with 6–7 figure ACVs doesn’t stall from lack of traffic. It stalls when buyers don’t trust you. ✅ Map role-specific journeys ✅ Focus on high-intent keywords ✅ Fix post-click friction ✅ Optimize for quality, not volume Trust drives pipeline.

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Dev Basu 🇨🇦/🇮🇳/🌎 @devbasu

2 weeks ago

The champion doesn’t close your deal. The hidden buyers do. Finance says “too expensive.” Ops says “too messy.” End users say “won’t use it.” Procurement says “not compliant.” If your content doesn’t win them first, your champion loses behind closed doors.

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Dev Basu 🇨🇦/🇮🇳/🌎 @devbasu

3 weeks ago

If leads aren’t closing, start with your positioning. We use 7 guidepoints to test whether the message actually lands: what buyers want, what competitors promise, what you do differently, and the cost of doing nothing. That’s where pipeline starts moving.

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Dev Basu 🇨🇦/🇮🇳/🌎 @devbasu

3 weeks ago

"Quality work and qualified staff members focused on delivering results." That’s the kind of feedback that makes all the effort worthwhile. Grateful for the recognition and proud of the Powered by Search team for continually raising the bar.

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Dev Basu 🇨🇦/🇮🇳/🌎 @devbasu

3 weeks ago

GA says blog. LinkedIn says ad. Sales says outbound. They’re all right. And all wrong. Attribution is a group project. The truth lives in the gaps between platforms. If your reporting doesn’t reflect how buyers buy, your strategy won’t work.

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Steph Smith @stephsmithio

3 years ago

Being easy to work with is a superpower.

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Dev Basu 🇨🇦/🇮🇳/🌎 @devbasu

3 weeks ago

Most SaaS sites look great but still miss pipeline goals. The fix is not more traffic. It is architecture built for how buyers decide. Start bottom of funnel. Map to stakeholders. Make every page convert. Design for learning and action. Test. Improve. Repeat.

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Alex Hormozi @AlexHormozi

4 weeks ago

Learn to suffer well and hard times and bad news lose their teeth.

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Dev Basu 🇨🇦/🇮🇳/🌎 @devbasu

4 weeks ago

Google still drives nearly 90% of searches. But AI Overviews can strip 30–70% of your clicks—even if you rank #1. The win now? Become the brand AI names as the answer. Build Entity Authority: strong site, multi-format content, third-party credibility.

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Dev Basu 🇨🇦/🇮🇳/🌎 @devbasu

4 weeks ago

Traffic’s not the problem. The gap is in the funnel. Audit each stage: → Pre-click – right ICP, right message → Landing – clear, aligned, frictionless → Nurture – relevant pain points → Follow-up – timely, value-driven Fix the right piece, and the whole puzzle converts.

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Dev Basu 🇨🇦/🇮🇳/🌎 @devbasu

4 weeks ago

Most SaaS teams think they need more leads. The real problem is after the lead comes in. Buying is harder than selling. Prospects juggle approvals, priorities, and similar tools. Clarity—clear onboarding, a repeatable value story, proof you deliver—moves deals faster.