Dev Basu 🇨🇦/🇮🇳/🌎 @devbasu

Tweets about B2B Demand Gen and growing an 8-figure B2B SaaS marketing agency. Founder — @poweredbysearch.com. Driven over $100M+ in revenue for clients. poweredbysearch.com/blog/saas-mark… Toronto, Ontario, Canada Joined February 2008

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Dev Basu 🇨🇦/🇮🇳/🌎 @devbasu

17 hours ago

If your leads look good on paper but deals aren’t closing… it’s not the ads. It’s not the traffic. Funnels usually fail in the middle: 👉 Weak thank-you pages 👉 No nurture 👉 Inconsistent follow-up You don’t need more leads. You need to nurture.

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Dev Basu 🇨🇦/🇮🇳/🌎 @devbasu

4 days ago

Q3’s done. Most teams either hide in planning decks or chase shiny quick wins. Q4 isn’t about heroics — it’s about discipline. Double down on what’s paying off, cut what’s wasting budget, and make sure sales + marketing hit January ready, not scrambling.

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Dev Basu 🇨🇦/🇮🇳/🌎 @devbasu

5 days ago

Most CMOs ask: 𝗛𝗼𝘄 𝗱𝗼 𝘄𝗲 𝗮𝘁𝘁𝗮𝗰𝗵 𝗥𝗢𝗜 𝘁𝗼 𝗯𝗿𝗮𝗻𝗱? Better Q: 𝗪𝗵𝗲𝗿𝗲 𝗶𝘀 𝗯𝗿𝗮𝗻𝗱 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗶𝗻𝗴 𝗼𝘂𝗿 𝗽𝗶𝗽𝗲𝗹𝗶𝗻𝗲? Check closed lost data. Lost to “more established”? Brand against you. Won for credibility? Brand for you.

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Dev Basu 🇨🇦/🇮🇳/🌎 @devbasu

7 days ago

Most SaaS teams don’t fail from lack of channels. They fail from lack of alignment. Clicks without conversions. Rankings without revenue. Leads without nurture. Our Demand Gen Flywheel connects how to Attract, Engage, Convert—so pipeline compounds instead of leaking.

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Dev Basu 🇨🇦/🇮🇳/🌎 @devbasu

a week ago

Most SaaS teams treat Q4 like a frantic sprint. Close what you can, patch the year, hope for the best. The CMOs who win see it differently: Catch up on Q3 gaps and build momentum for 2026. Finish the year strong by building the pipeline you want in January.

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Dev Basu 🇨🇦/🇮🇳/🌎 @devbasu

2 weeks ago

Stop treating developer content like traditional funnels. Ungated content builds trust. Docs + examples nurture early without speed bumps. Embed next steps. Lead with problems not features. When you drop friction, you stop losing buyers—start building pipeline.

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Dev Basu 🇨🇦/🇮🇳/🌎 @devbasu

2 weeks ago

If you’re “forecasting” a brand-new GTM motion… you’re not forecasting. You’re guessing. Forecasts only work with a baseline. In new markets, the first 2 quarters aren’t about hitting target… they’re about building truth. Fragile forecasts ≠ broken marketing. You’re early.

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Dev Basu 🇨🇦/🇮🇳/🌎 @devbasu

2 weeks ago

Most teams obsess over their sales cycle (form fill → demo → closed-won). Almost none measure their marketing cycle (first touch → memory → hand raise). Sales cycle = conversion. Marketing cycle = memory. Ignore the latter, and you’ll always struggle to defend ROI.

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Dev Basu 🇨🇦/🇮🇳/🌎 @devbasu

2 weeks ago

Marketing leadership isn’t about copy or campaigns. It’s about capital allocation. 3 questions matter 1️⃣ Distribution → right buyers, right message 2️⃣ Tooling → no decisions in the dark 3️⃣ Talent → execution drives strategy The bets you make today pay off 6 months from now.

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Dev Basu 🇨🇦/🇮🇳/🌎 @devbasu

2 weeks ago

Cybersecurity SaaS isn’t harder to market. It’s different. You’re selling a 6–7 figure deal to a skeptical, technical audience over 6–18 months with 5+ decision-makers. Run it through a generic SaaS playbook, and you don’t just leak pipeline—you erode trust.

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Dev Basu 🇨🇦/🇮🇳/🌎 @devbasu

3 weeks ago

Most CAC targets are fantasy math. If LTV = 4 yrs, you should be able to spend 1 yr’s ACV to acquire a customer. Most SaaS budgets a tenth of that—then wonders why Marketing fails. Stop chasing impossible CAC. Start asking: how did you arrive at this number?

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Dev Basu 🇨🇦/🇮🇳/🌎 @devbasu

3 weeks ago

Low CAC is overrated. Making an ineffective GTM motion “efficient” is backwards. Stop obsessing over the denominator. Start pulling the numerator up: → Bigger ACVs → Faster velocity → More qualified pipeline Cheap CAC doesn’t win the race.

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Dev Basu 🇨🇦/🇮🇳/🌎 @devbasu

3 weeks ago

CAC means nothing in a vacuum. Finance wants cheap leads. Sales wants more demos. Marketing wants better campaigns. 3 teams, 3 incentives → math doesn’t math. Real fix: align CAC with payback, ACV, and LTV. Then it’s a lever, not a landmine.

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Dev Basu 🇨🇦/🇮🇳/🌎 @devbasu

3 weeks ago

Most SaaS budgets start backward. Finance sets a number → Marketing reverse-engineers pipeline. Flip it. Start with CAC. If CAC = $1,000 → ~60% Sales, ~40% Marketing. That’s $400 per customer. 100 customers = $40K. If the math doesn’t map, pipeline won’t either.

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Dev Basu 🇨🇦/🇮🇳/🌎 @devbasu

4 weeks ago

Scattered content isn’t fixed by more output. It’s fixed by one core message. If LinkedIn says one thing, the landing page another, and ads chase a clever hook, buyers walk away unsure. Unsure buyers don’t convert. One message carried everywhere does.

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Dev Basu 🇨🇦/🇮🇳/🌎 @devbasu

4 weeks ago

Most SaaS teams treat nurture like an afterthought. 1–2 follow-ups → no demo → lead marked cold. The truth: most of those leads weren’t bad. They just never had a system to stay warm. Run nurture like a pipeline stage, not a drip. Pipeline health depends on it.

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Dev Basu 🇨🇦/🇮🇳/🌎 @devbasu

4 weeks ago

Scattered content isn’t a content problem. It’s a message problem. Your ICP doesn’t care which channel they find you on. They care if the story is consistent when they do. Confusion kills conversions. Consistency builds trust. Trust drives pipeline.

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Dev Basu 🇨🇦/🇮🇳/🌎 @devbasu

4 weeks ago

Most attribution models fail because they tell half the story. 🟩 Customer narrative = anchor 🟦 Signals = patterns 🟨 Reports = pipeline + revenue ⬜ Metrics = clicks + opens When narrative and numbers match, you can trust the strategy.

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Dev Basu 🇨🇦/🇮🇳/🌎 @devbasu

4 weeks ago

Most B2B marketers get the order wrong. They chase volume → speed → cost. Then wonder why leads don’t convert. Flip it: Quality → Scale → Speed → Efficiency. More bad leads isn’t growth. The right leads, flowing stage to stage, are.