DonMarketer @donmarketer_

Marketing budgets that make sense. Built by a 20-year CMO, made simple for founders. donmarketer.com Prague / Miami Joined February 2010

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DonMarketer @donmarketer_

2 days ago

6/6 What performance marketing really costs, the brand : performance split by stage, and a 3-minute test for whether you've hit the ceiling: donmarketer.com/en/blog/perfor…

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5/6 Performance is the combine harvester. Brand is the field. Binet & Field's average: about 60% brand, 40% activation. Startups lean more on performance, but never zero brand. A harvester on an empty field just drives back and forth.

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DonMarketer @donmarketer_

2 days ago

1/2 @adidas, 2019: 77% of the media budget on performance ads, 23% on brand. Then they switched off Google search ads in Latin America. Traffic and sales from search? Roughly the same. Ouch. Here's what that means for your budget 🧵

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DonMarketer @donmarketer_

2 days ago

@ArtificialAnlys WHO forgot the Copilot? 😁😅

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DonMarketer @donmarketer_

6 days ago

6/6 The 4 principles with AI today, small-business examples, and 5 books I'd give every student: donmarketer.com/en/blog/will-a…

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DonMarketer @donmarketer_

6 days ago

5/6 1959: stand out or vanish. VW's Think Small, Ad Age's #1 campaign of the century. AI is built to produce probable, i.e. average, content. A survey of 100 companies found AI posts get less than half the likes of human ones.

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DonMarketer @donmarketer_

6 days ago

1/2 "Marketing books are useless. AI will wipe out SEO, PPC and brand." I keep hearing this. I disagree. AI changes the tools, not the principles. Here are 4 rules from 1923–1961 that AI needs more than ever 🧵

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DonMarketer @donmarketer_

2 weeks ago

6/6 What a Revenue department is (and isn't), how it works from salon to corporation, and 3 steps for this week: donmarketer.com/en/blog/revenu…

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DonMarketer @donmarketer_

2 weeks ago

5/6 The catch: sales targets are quarterly, brands take years. Put one person with a quarterly target in charge and brand building gets cut first. Fix: one team, one goal, and a protected brand budget.

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DonMarketer @donmarketer_

2 weeks ago

1/6 Controversial take: in 2026, "marketing department" and "sales department" no longer make sense. Only one does: the Revenue department. Here's why, and the catch nobody talks about 🧵