Geoffrey Hansen @gchansen
Expert on B2B marketing for tech companies, Serial entrepreneur and former VC, has passion for strategic development and Go-to-Market strategies. ca.linkedin.com/in/gchansen Vancouver, BC, Canada Joined March 2008-
Tweets35K
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Followers6K
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Following7K
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Likes10K
Meta and Deloitte Execs Talk GenAI in Marketing buff.ly/3U8eBuo
5 Effective Martech Strategies for Tangible Results buff.ly/3JkgvTM
12 Hot AI Startups That Brands Are Working With buff.ly/3UnEIyX
We ask marketers: What types of lead-generation content actually work for agencies? buff.ly/4a4LZbI
How to Track ROI from Content Marketing buff.ly/4aLDOBA
The State of the CMO, Free CMSWire Report … a survey of more than 700 current marketing leaders and nearly 300 aspiring marketing leaders across a broad sample of industries and company sizes buff.ly/3VVWOZY
B2B and B2C Brands Struggle to Optimize Customer Value Despite Embracing Full-Funnel Marketing, According to LatentView Analytics Study with Forrester Consulting buff.ly/441jvhg
Optimize Your B2B Sales Culture For Success buff.ly/3Q8lXwF
B2B Marketer Effectiveness: Successful Tactics | MarketingProfs buff.ly/3Q7w7O5
The Power of the 3Rs of Content Marketing for B2B Brands: You Can Thrive in Uncertainty buff.ly/49y2rAP
How L’Oreal is tapping generative AI to transform its marketing - SiliconANGLE buff.ly/49xNvTg
How Has AI Enhanced Your Marketing Strategy? 15 Insights from Business Leaders buff.ly/3UdU093
AI prompting for marketers—lessons on using generative technology | Ad Age buff.ly/3TYvgjM
From Brainstorm To Execution: 4 Ways Marketers Can Embrace AI In 2024 buff.ly/3JmmLdr
Can fintech startups navigate the pivot from B2C to B2B? — The Financial Revolutionist buff.ly/3WbMSvF
Almost half of brands view marketing as a cost buff.ly/43RS0Xo
Workday launches rock star campaign with Gwen Stefani, Travis Barker, and Billy Idol - #B2BMarketing buff.ly/3xq7ZzI
Six Ways Social Media Fuels B2B Startup Growth: Attracting Success buff.ly/4auLfNE
When AI Investments Pay Off in Marketing buff.ly/4arLrx3
Workday’s CMO on why humour is a ‘real differentiator’ in B2B buff.ly/3vUPkLY
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RIP, Internet's Time Lord! I want to take a moment and say a silent prayer for David Mills, the creator of Network Time Protocol (NTP), which is fundamental to the functioning of networks. Mills, nicknamed the Internet’s Time Lord by his peers, passed away on January 17 at the…
"I think a life properly lived is just learn, learn, learn all the time." — Charlie Munger
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If you agree on this: "AI powered business is the future" Here's a roadmap for your guidance. If you're just starting out with AI: - Learn prompt writing - Learn to use AI chatbots - Learn basic Zapier automations If you're hustling in AI for a while: - Practice prompt…
Copywriters: Here’s a table with 150 persuasive and emotion-evoking words you can use in your copy. Bookmark this one!
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the shiv poster with tom reflect in her back being the biggest spoiler of the finale #SuccessionHBO #Succession
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I've prepared a ClickUp resource of 500+ ChatGPT Digital Marketing Prompts. It is FREE today. But after 24 hours, it will cost $$$ To get it, 1) Like 2) Retweet 3) Comment '✌🏻' And I'll send it to you for FREE You should be following me so that I can DM you.
My top 5 copywriting tips I've learned in the past 2 years: 1. Write below a 5th-grade level 2. Use the words "you" and "your" 3. Focus on benefits, not features 4. Know your reader before you write 5. Follow the Hero's Journey framework
@TrollFootball Robben’s best season: 32 G/A -Mane’s best season: 29 G/A -Bale’s best season: 41 G/A -Hazard’s best season: 38 G/A -Neymar’s best season: 56 G/A -Ribery’s best season: 32 G/A underrated #MOSALAH this season: 45 G/A and his best season 70 G/A 🐐😳 He created most chances too
7 Step #Content Creation #Strategy for Epic #ContentMarketing #marketingtips bit.ly/2DoooEWhttp://…
How to Bridge the Marketing and Sales Gap With Content #contentmarketing #salescontent jeff.online/2GsNjcChttps:/…
Marketers who “hate” sales give marketing a bad name. You have to understand your role in the mix. We do marketing to drive sales. So... You need to be friends with sales. Collaborate on content. Understand the objections they’re met with. Create a pipeline. Work together.
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