Geoffrey Hansen @gchansen
Expert on B2B marketing for tech companies, Serial entrepreneur and former VC, has passion for strategic development and Go-to-Market strategies. ca.linkedin.com/in/gchansen Vancouver, BC, Canada Joined March 2008-
Tweets35K
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Why experiential is central to winning consumer trust in the age of AI... Seeing is believing! thedrum.com/opinion/2025/0…
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Today in Apple history: ‘Here’s to the crazy ones’ who ‘think different’ cultofmac.com/apple-history/…
Did you know 57% of online content is now AI-generated? Interesting article on importance of transparency to establish trust with your use of AI in marketing? legalfutures.co.uk/blog/using-ai-…
Making AI Actionable in Marketing: Moving Beyond Hype to Scalable Impact demandgenreport.com/demanding-view…
Great article from @forrester... Your Successful Customers Have Power Over Buyers — Don’t Leave It To Chance forrester.com/blogs/your-suc…
Nearly Half of Marketing Data is Inaccurate Adverity latest study revealed 45% of the data marketers use to make business decisions is incomplete, inaccurate, or out of date. And 43% of CMOs believe less than half of their marketing data can be trusted demandgenreport.com/industry-news/…
Geoffrey Hansen retweeted
Marketing ≠ ads. GTM is: - Who you serve - Why they care - How you reach them
It was a great podcast moment... I agrees with the sentiment.
It was a great podcast moment... I agrees with the sentiment.
I'm giving an interesting webinar next week highlighting the key differences between a SaaS startup and an AI startup as it relates to investment, valuation and go-to-market bigmarker.com/techcapital/ho…
87% read AI search summaries, 84% shop with AI: Survey searchengineland.com/ai-search-surv…
Strategic AI Readiness: How To Move From Hype To Scalable Impact forrester.com/blogs/strategi…
Marketers are doubling down on AI for activation, not just analysis emarketer.com/content/market…
At age 5, the first pack of hockey cards I obtained included a Ken Dryden rookie card, I still remember that moment. I don't have the card anymore, but I do have a special memory. I'm so sad to hear about his passing ...
At age 5, the first pack of hockey cards I obtained included a Ken Dryden rookie card, I still remember that moment. I don't have the card anymore, but I do have a special memory. I'm so sad to hear about his passing ...
Geoffrey Hansen retweeted
Steve Jobs dropped the coldest business truth of all time
Future Trends: What’s Next for Generative AI in Marketing medium.com/@adspillarfb/f…
OpenAI’s GPT-5 Gives Social Media Users An All-In-One Tool forbes.com/sites/johnbbra…
8 Emerging Trends CMOs Need To Watch: What’s Next In Content Marketing searchenginejournal.com/trends-cmos-ne…
How to scale your hypergrowth marketing team from 5 to 25 people using this template blog.hubspot.com/marketing/scal…
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