A recent MIT report went viral with the headline that 95% of enterprise AI pilots showed no P&L impact. The real story here is poor scoping and unrealistic expectations.
The hype and internal pressure around AI has been such that company leaders are making bad decisions.
The…
The talent you need at >100 people will sink you at <10.
How to find the right talent (at the right time):
EARLY STAGE (<10 people):
What you need:
• Experienced generalists who execute
• People who ship now, fix later
• They run through walls
Red flags:
• Resumes with…
AI search ads are as inevitable as taxes. But for now, we're left to focus on seo fundamentals and how they translate to this new AI landscape.
Currently, most AI search (i.e. chatgpt) relies on traditional scraping methods, similar to Google - leveraging sitemaps and robots.txt…
Marketers love talking about “outside-the-box” thinking, but most campaigns look the same.
The moment you start operating in the framework everyone else is using, you become invisible.
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114K Followers 7K Followingi like to build things on the internet. 2x previous SaaS exits (LiveRecover, Orderbump). I post about digital marketing, DTC and memes.
159K Followers 1K FollowingDriven $200 million in email revenue for clients. Partner at a 7-figure Ecommerce Email Marketing Agency. Join 74,346 marketers & get my email secrets weekly ⬇️
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