Giles Pegram CBE @gilespegram
Drawing on an award-winning career in fundraising, I now share my insights as a consultant. gilespegram.com London Joined October 2011-
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So many fundraisers close: ‘From the Save the Giraffes team’ Have they put themselves into the mindset of their older donors, and are talking to them? In my experience, older donors want to be treated AS a real individual person BY a real individual person.
Always essential viewing.
Over past week, govt words & action on asylum, housing & mental health have deepened the crisis faced by young people whose lives are already too hard Thank goodness for moments like the #LondonMarathon to lift our spirits, show the best of humanity & inspire us to be hopeful
Over past week, govt words & action on asylum, housing & mental health have deepened the crisis faced by young people whose lives are already too hard Thank goodness for moments like the #LondonMarathon to lift our spirits, show the best of humanity & inspire us to be hopeful
"It pays to boil down your strategy to one simple promise and go the whole hog in delivering that promise." - David Ogilvy
Mars is a long way from Worthing.
Successful Regular Giving depends on four things: - Getting recruitment right. - Good stewardship, - Minimising attrition. - And, maybe most challenging, a preparedness to invest without a net return for two – three years. gilespegram.com/potted-thought…
"The more we over-design (or overcomplicate) something, it only does one thing – it decreases the likelihood of someone taking the action you want them to take because it’s just too much." @johnlepp
Fundraising is not about giving to the charity. It's about wanting to make a difference to the world, by giving to the cause and having a great experience doing so. gilespegram.com/about#philosop…
It's horrific.
"At the end of the day, THE BEST, THE MOST EFFECTIVE direct response looks like a personal piece of communication from you to me. Leave the Starbursts to the candy manufacturer." @johnlepp
Every communication with a donor should leave them feeling better after it than before it.
Could you be our new Grants Manager? Come and work with me, join our super team, and help raise money to create extraordinary encounters with opera. Get in touch if you want to talk more about working at ENO and the role. Deadline 10th May eno.org/about/careers/…
Would you like examples and ideas to help generate fundraising income for your school or college? In this free training film series, we share lots of tips. To get hold of your free copy of these five short training films, head here 👉 bit.ly/3g6Hvbo
FOUND - a Tory with a sense of morality Former Tory MP Nick Boles letter to The Times slamming the rank hypocrisy of Ashcroft (non dom billionaire) and Sunak (formerly non dom super rich wife avoiding taxes until discovered) haranguing Angela Rayner. He sees it as we see it 👀
Regular giving by direct debit is the most powerful way of engaging Individual Givers. With a Regular Giver the default position is that their direct debit will continue. So, the money previously spent on asking for money can be spent on stewardship. gilespegram.com/potted-thought…
In this piece, I suggest that regular giving has taken a wrong turn. gilespegram.com/potted-thought…
“Asking for money should be the last thing you do after communicating appropriate information and inspiration. "By then the pressure should be off, the outcome a foregone conclusion, decided by the donor.” - @kenburnett1
“We support a charity or a soccer team or a perfume because it gives us a chance to love something about ourselves.” - Seth Godin
“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” - Maya Angelou
I’m so excited to be one of the mentors alongside some incredible people at this brilliant event! Really looking forward to meeting everybody and joining the Nisa delegation! Handful of tickets left ⬇️
I’m so excited to be one of the mentors alongside some incredible people at this brilliant event! Really looking forward to meeting everybody and joining the Nisa delegation! Handful of tickets left ⬇️
Matt Smith @InnovationMatt
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1K Followers 578 Following We provide mentoring and leadership development opportunities for fundraisers and those in related roles in the UK and around the world.@Otto_English @TheFreds Anti defibrillator is a culture war I didn’t see coming mind😳
@TheFreds What is wrong with defibrillators? I'm honestly confused
Spot on👍
"It pays to boil down your strategy to one simple promise and go the whole hog in delivering that promise." - David Ogilvy
Considering two-thirds of Fundraisers are aged under 40 whilst 80% of donors are aged over 40 - with more than half being over 55, I'm thinking that this could be quite a useful book.
Here's the video looking at what happens when two-thirds of fundraisers are aged under 40 whilst 80% of income comes from donors aged over 40 (with the majority coming from those aged 55+) linkedin.com/posts/markatbl…
Kate Andrews is on the BBC again for the second time in 3 days. It's because her owners (listed) also own the Conservative Party who own the BBC. Personally I want her sneering face, and rotten privatise everything ideas gone forever. How about you?
Over past week, govt words & action on asylum, housing & mental health have deepened the crisis faced by young people whose lives are already too hard Thank goodness for moments like the #LondonMarathon to lift our spirits, show the best of humanity & inspire us to be hopeful
With our incredible supporters, we're building a brighter future for children. 💛 Feeling inspired? Run the #LondonMarathon for The Children's Society in 2025: childrenssociety.org.uk/how-you-can-he…
Charities being ‘bled dry’ as community buildings lack energy efficiency: shar.es/ags693 Via @CivilSocietyUK
Civil Society is now on TikTok: civilsociety.co.uk/news/civil-soc…
Go on, calling a General Election later today or on Monday, just before the local elections, would do me fine.
Win a donation from @GiveWheel to the charities closest to your heart. Worth £100. checklists.co.uk/win/givewheel/ Closing date is 21 May.
Worthing has changed quite a bit in recent years - make sure you fundraisers from Mars are up to date- we now have a Labour led council. Just got to remove Bottomley at next opportunity...
Love Helen Mirren. 💖
Yet again batshit GB News & Torygraph editor client journo Camilla Tominey #PoliticsLive She's invited more than any other guest which suggests the plants on the BBC Board are doing what they've been tasked with. I honestly can't stand the woman, lazy arguments and bad attitude.
"I think this is an act of performative cruelty, I think it's illegal, it's immoral and indeed it is unworkable" Green Party MP Caroline Lucas gives her thoughts on the government's Rwanda bill #PoliticsLive bbc.in/3Qg5YNn
Liz Truss’s memoir. My review. theguardian.com/books/2024/apr…
@justinecstarkey @andrewrawnsley More like Nursie
@justinecstarkey @andrewrawnsley Nope - Queenie was entertaining.
@andrewrawnsley Rory Stewart said Liz Truss reminded him of Queenie in Blackadder. I think he may be on to something.