Ian Garlic @iangarlic
Finding your customer stories and making people cry since 2009. (70% of the time I kick to get the tears) videocasestory.com Orlando, FL Joined September 2008-
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The highest-paid copywriter in history: Gary Halbert. His legendary sales letters generated over $1,000,000,000 in revenue. And in one of his very last letters, he shared 12 time-tested strategies for writing better copy, faster. Here's a breakdown of each one:
Being a lifelong learner isn’t about taking pride in your knowledge. It's about having the humility to know what you don’t know. My top 23 insights from 2023 🧵
The single most powerful habit for personal growth: Journaling. Over the past 5 years, I've journaled every single morning—and along the way, I've: • Answered over 1,000 questions • Tested every app, pen, & notebook But I always return to a pen, paper, and these 5 prompts:
Me: I'll never be one of those authors that checks daily book stats on @AmazonKDP Also Me: Command R. Command R. Command R. "honey, can I use that old computer for constant reporting"
Entrepreneurs: Imagine if the @TheJusticeDept decided you were guilty after you called them to report employees. That happened here youtu.be/Ev9IWzCpHcA?si…
We used my buddy @iangarlic’s company, Video Case Story (I’m not an affiliate, just a fan). They interviewed a handful of our best customers and used those interviews to craft awesome customer story videos. These videos ended up being our highest-performing remarketing ads.
Remarketing is one of the highest impact, lowest cost forms of paid advertising. It amplifies the performance of every other marketing initiative. After studying over 200 client accounts, there’s one type of remarketing ad that outperforms all of the others. #thread 🧵
Most advertisers use remarketing as an opportunity to offer a discount, down-sell, or simply pummel their prospects with the same offer repeatedly. We tested all of these (and more), and the highest-performing remarketing message was social proof, specifically customer stories.
Never miss a sunset! Joing our @Ilovelakelife sendfox.com/lp/mnn0ex #emailmarketing
Join us as we rewrite the History of the World… Part 2. A four night event over 40 years in the making. Stream #HistoryoftheWorldPart2 March 6 on @hulu. What's your favorite quote from PART 1?l
My secret $100m Rock-The-System plan. Buy an established brick and mortar design school and radically change it to serve the needs of 21st century creative economy, help teachers own their own IP and lower tuition by 80%. #thefuturishere
Dan Kuschell @dan_kuschell
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178K Followers 31K Following New tour dates. Podcast NOBODY LISTENS TO PAULA POUNDSTONE New albums CATS, COPS AND STUFF, PAULA POUNDSTONE GOES TO COLLEGE streaming worldwide.Align your purpose, achievements, and happiness. We get addicted to chasing success, but it doesn't equal joy. Detach your self-worth from outcomes. Ask yourself daily: "Did I do my best to be happy?" Give your best, then let go. @ChrisWillx says it well:
For starters, @coachgoldsmith has had an accountability partner call him every single day for the last 25+ years. This is to make sure he stays disciplined and practices what he preaches. Even the best need coaches. Asking for help is a sign of strength, not weakness.
Big news: I’m delighted to announce that I will be taking up the position of CEO of NPR starting in late March. NPR has been a lifelong part of my soundscape, and I credit its reporting with sparking my curiosity that set me onto the path to become the person I am today.
NPR represents so much of what I believe in: the importance of civic institutions, high-quality public information, and our universal human inclination to curiosity. I couldn’t be more excited to join this incredible institution and essential mission. 🎉
@iangarlic So very grateful, Ian, for your kind words about John David Mann's and my book, as well as for your kind personal. Means a LOT to me!
A sign of emotional intelligence is refusing to let feelings dictate decisions. Feelings are electrical signals in the brain. We don't choose every sensation, but we are responsible for how we react. Emotions are rarely calls to action. They're usually cause for reflection.…
The highest-paid copywriter in history: Gary Halbert. His legendary sales letters generated over $1,000,000,000 in revenue. And in one of his very last letters, he shared 12 time-tested strategies for writing better copy, faster. Here's a breakdown of each one:
11. Reward yourself Humans are simple dopamine chasers. But amateur writers get dopamine from notifications. Professional writers get it from hitting publish. The easiest way to do this? Print out a giant calendar. And make a big red X every day you write and publish.
Gary was big on writing first thing in the morning. So before bed, he would scribble down notes on four questions: • What's the big idea here? • What's my product's biggest benefit? • What's most exciting about this product? • What emotion am I trying to create.
One year to the day since #TedLasso wrapped. And one year to the day that I accidentally posted this spoiler of Nate in AFC Richmond kit! Promise it won’t happen again on season 4- now wait
@gtconway3d Oh I see it’s “take your daughter to trial day” today in NYC.
Coming this winter, the updated Death of Expertise. At this rate, we could have made it an annual series.
3 years ago, Ted Lasso taught us to Be Curious, Not Judgmental
@sabakarimm now imagine a personal CRM that did this ;) awesome for Founders who are looking for VC intros all they need to do is build their list and invite Connectors to see all the warm intro options in 1 place
Stop building dumb spreadsheets & pipelines of people you want to meet (i.e. Customers, Investors, etc..) Smart Pipeline v0.1 is now live... and it already feels like a gamechanger 🔥❤️ Watch this to see the future of network-led sales & fundraising loom.com/share/3ff6a39a…
Remarketing is one of the highest impact, lowest cost forms of paid advertising. It amplifies the performance of every other marketing initiative. After studying over 200 client accounts, there’s one type of remarketing ad that outperforms all of the others. #thread 🧵
Most advertisers use remarketing as an opportunity to offer a discount, down-sell, or simply pummel their prospects with the same offer repeatedly. We tested all of these (and more), and the highest-performing remarketing message was social proof, specifically customer stories.
@iangarlic Tag someone who needs to level up their marketing game with remarketing! #ppcchat #digitalmarketing #google #googleads #gads