Jacob Cardy @jacob_cardy
👋 British creator + business owner. Currently building a local newsletter for my hometown and a chain of fitness studios. Sharing lessons as I go ↓ Joined January 2010-
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Jacob Cardy retweeted
Just coming across this... and wow what great content! Might need to do it for The Digest.
Just coming across this... and wow what great content! Might need to do it for The Digest.
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I think I turned my local newsletter into a local UGC partner. Businesses are now reaching out for video content (not newsletter ads). Totally accidental. Have I created a monster? Or should I lean in?
Ads experts: Best way to run local ads for service-based business with smaller budget? Here’s what I’m currently doing: 1. ABO campaign testing same visual w/ 2 copy + headlines. 2. Scaling winners in a CBO campaign (max 3 ads) I think this might be overkill? Thoughts?
Unpopular opinion: Service-based businesses should be able to review customers. Unfortunately most bad business reviews don’t reveal the full truth. If customers knew their reputation was on the line too, the world would be a better place.
Who can help build AI agents? I want something that can aggregate events for my local newsletter. It would need to: - research - scrape - format - categorise Any ideas?
Jacob Cardy retweeted
Stop making ads. Start making relevant content that sells. The gap between these is growing.
quick hack not many people do: turn your to-do list into content. yesterday, i needed to: 1) make a list of local businesses to reach out to. 2) cold call them i turned it into a video that’s now got over 2,000 views (and generated leads). task + content = growth
Idea I’m trying this week with my local newsletter: 1) Go to local service business with free lead gen offer. 2) Spin up a quick landing page in Carrd and drive leads to them (and me so I can track) 3) Upsell to monthly package or use as social proof. h/t @aniketapanjwani
If you have a local newsletter, do not sleep on organic content. I’ve added new IG formats recently and have seen a big lift in subscribers + followers. It’s also great way to build connections with local business owners (they love it). PLUS it’s good ad inventory too.
bad news 😔 can’t used direct sponsorships as there’s currently no option to convert USD to GBP. Any plans to release this update soon @beehiiv? 🙏 cc: @denk_tweets
Local newsletter creators… Don’t neglect your social media content. Here’s a quick video I made to promote our newsletter.
Finished the year with over 3,000 subscribers for my local newsletter. Started running one ad in August at just £5 per day (never bothered to change it). Now have multiple sponsors and a side hustle that pays me for sending 1 email a week. Pretty cool. HNY 🎉
Taking my dad to a free brewery tour in 2 weeks. All thanks to a local newsletter.
I’m doing something most local newsletters aren’t: Repurposing content across the week. Email → List events FB Group → Visualise events IG → Video events This creates a flywheel and makes my newsletter omnipresent. Plus saves a lot of time!
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