Joel Silverman @joelknowbest
Co-founder & CEO of @KidsKnowBest. kidsknowbest.co.uk Joined October 2012-
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Why do we see products and services created for children reviewed by adults? Surely kids should be the ones to rate them, right? 🤔 Joel Silverman agrees - so he co-founded @KidsKnowBest 😉 bit.ly/34J6aj8 #startup #founderstory @joelknowbest
Why do we see products and services created for children reviewed by adults? Surely kids should be the ones to rate them, right? 🤔 Joel Silverman agrees - so he co-founded @KidsKnowBest 😉 bit.ly/33OFlKh #startup #founderstory @joelknowbest
Absolutely delighted to be in such esteemed company 🙌🏼
Not bad, not bad 😬 businessinsider.com/i-was-hairdres…
2021 has been keeping us busy; we've given ourselves a fresh rebrand, spoken to over 1,500 kids through our YTS panel, and delivered some fantastic campaigns for our clients. Here are just a few highlights of what we've been up to in 2021 so far. Stay tuned for more to come 🚀
We're thrilled to announce that we've been named one of the Best Places to Work by @Campaignmag! Thank you to the incredible team here at KidsKnowBest for their honest feedback and endless hard work. The only way is up 🚀 campaignlive.co.uk/article/campai…
For @BrandsUntapped, our Commercial Director, Jack Day, delves into how kids' brands can better measure the effectiveness of their marketing spend by listening to their core audience. Read all about it here 👇 brandsuntapped.com/marketing-kids…
Although the past year has been a difficult one for the retail sector, for @BrandsUntapped, our CEO and Co-Founder, @joelknowbest, delves into how, for forward-thinking brands and businesses, there have been some positive outcomes. #ecommerce brandsuntapped.com/brands-and-the…
This year, we've seen how some brands are yet to understand the shift in consumer trends and how crucial digital is to survival in today’s world. I'm excited to see who is leading the innovation on both sides of the coin. @BrandsUntapped #ecommerce brandsuntapped.com/brands-and-the…
Thank you, @BrandsUntapped for sitting down with me to discuss how we at @KidsKnowBest help brands understand, create and reach their ideal audience, and why we do what we do. brandsuntapped.com/kidsknowbests-…
Thrilled be to be launching our new agency website! We have a clear vision of what we are and couldn't be more excited about where we are heading. Take a look, watch the showreel, explore some case studies and read about our way of thinking. You won't be disappointed.
Thrilled be to be launching our new agency website! We have a clear vision of what we are and couldn't be more excited about where we are heading. Take a look, watch the showreel, explore some case studies and read about our way of thinking. You won't be disappointed.
We set up @KidsKnowBest to have kids' voices heard. In the latest episode of The Playground Podcast, I spoke about our story, the importance of listening to kids, and what makes this business so special. Thanks for having me, @thetoyguy 🗣 anchor.fm/the-playground…
Disney+ subscriptions are soaring, currently on a year-on-year increase of 258%. However, the race is not won, with the looming launch of Star, a Hulu replacement for international customers. What can Disney do to keep ahead of the game? thedrum.com/news/2021/02/1…
Not something you would expect as a start-up strategy - cosying up to the competition. It is a long-game strategy but the benefits can be game-changing. thenextweb.com/growth-quarter…
Here are six ways to keep kids green and busy, all of which can be completed inside the house, because let’s face it, it will probably be raining. @guardian theguardian.com/lifeandstyle/2…
The former First Lady is launching Waffles + Mochi on Netflix, continuing her long-running record of championing education and enjoyment around food. "I wish a program like this had been around when my girls were young." tatler.com/article/michel…
Delighted to see the Kids Market Insights podcast series co-hosted by @KidsKnowBest's @PeterRobinson81, @KidsIndustries' @KIGary, and @SherbertScoop's Nicki Karet receiving more coverage in @Campaignmag!
Delighted to see the Kids Market Insights podcast series co-hosted by @KidsKnowBest's @PeterRobinson81, @KidsIndustries' @KIGary, and @SherbertScoop's Nicki Karet receiving more coverage in @Campaignmag!
For the first time in their respective careers, industry experts have joined forces to launch a new podcast called Kids Market Insight, celebrating the brilliant work of creators in the kids' space. Bring on the upcoming episodes! @ToysNewsOnline toynews-online.biz/2021/02/05/chi…
Now, here's a headline you don't read every day. Amazon unveils design for 'Helix' office building at HQ2. Do we love it or hate it? @verge theverge.com/2021/2/2/22262…
With the shocking Ofcom estimation that around 800,000 family homes are currently without a broadband connection, it's encouraging to hear that EE is offering support to kids who are struggling to access their virtual classrooms. @TheDrum thedrum.com/news/2021/01/2…

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