Kevin Lowe @kevinloweyt
Building something new Joined July 2023-
Tweets2K
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Followers187
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Following29
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Likes2K
Earlier today, I was looking at a creator's profile to see if they had an email list. I found their Instagram, which had a Linktree. That Linktree had 8 different options to choose from: • 4 options to subscribe to various social platforms • 2 options to book a call with him…
For those who aren't writing daily emails: Why? What's the worst that can happen? Unsubscribes? You removed someone who wasn't going to buy from you anyways.
I offered coaching calls for $1 in my free community. • I was just starting out • I wanted it to be a no-brainer. • I wanted to make the calls almost free to get testimonials. Only 6 people bought it. I know why so few people bought. And I'm a little embarrassed by it… I…
90% of the fun of gifts is the anticipation of what's inside. It's boring if people just hand you the thing unwrapped. Same goes for your ideas and offer.
How Offer-Based Creators create unique ideas: Shift-Key Ideas. Giving things a name adds mystique to it. And makes them unique to you.
I don't like Linktrees in bios. In tomorrow's email, I'll share why they can be doing you more harm than good. Join here (email comes out at 9 AM EST): offerbasedcreators.com/?utm_source=x&…
I recently learned about a story of a door-to-door salesman who sold pots and pans. What he sold wasn't interesting. But, his presentation was. He'd walk to your door, holding a big case. Then he'd ask if you'd like to see some new pots and pans. Once he settled in, he'd open…
The offer is the source of all my content. After all, I'm posting so I can make money. Why not talk about the unique thing you do to help people?
Content for a topic makes you 1 of millions. Content from your offer makes you 1 of 1.
In tomorrow's email, I'll share one of the dumbest things I did for my free community. It's such a simple change that can 2-3x your revenue. Email comes out at 9 AM EST. Join here: offerbasedcreators.com/?utm_source=x&…
Yesterday I came across a generic AI content creator on X. They had a thread on top AI software in 2024. I skimmed the thread, then went back to scrolling. 2 minutes later, I tried to remember the name of the creator that made the AI thread. I couldn't remember it. This is…
If you're going to show off client results, Give context. A reader doesn't care about a $5,000 Stripe payment, unless they can see themselves in your client.
Client results posts that prop up the coach doesn't give off the vibe you think it does. It makes you look like you're patting yourself on the back.
Without a unique name, my offer looked the same like everyone else's. Without a unique idea, my content looked the same like everyone else's. In tomorrow's email, I talk about how you can spice up your offer to get more sales. Join here: offerbasedcreators.com/?utm_source=x&…
"Client made $10K this month" (Telegram DM screenshot) "Just made $5,000 from signing a client" (stripe screenshot) "First $10K MRR month" (stripe MRR screenshot) I've seen so many of these posts on X. There's a razor-thin line between coming off as an authority versus…
Offer-Based Creators care about audience efficiency. Audience-Based Creators care about audience size.
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