Lucas Ballasy @lucasjballasy
Partner & CXO @barrelny. Sharing ideas on agency leadership, e-commerce, company culture, collaboration, and personal growth. lucasballasy.com/links Joined May 2009-
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Lucas Ballasy retweeted
Making time for reading over the years has opened up so much for me. What I enjoy most about my reading is connecting the dots between one concept and another and then discovering new meanings.
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Lucas Ballasy retweeted
'Club Chamberlain' is a win-win for Chamberlain Coffee and its customers. Let’s deconstruct:
Peter Kang @peterkang34
3K Followers 744 Following Co-founder of Barrel Holdings (@barrelny, @bx__studio, @vaultedoak, @BolsterDesignCo), a portfolio of digital service co.'s. Sign up for my weekly newsletter ⬇
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femke @femkesvs
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jared henriques ✌�.. @JaredHenriques
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KneesOverToesGuy @kneesovertoesg
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Brett @ Designjoy @BrettFromDJ
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BX Studio @bx__studio
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DTC Newsletter 📦 @DTCNewsletter
10K Followers 755 Following Direct-to-consumer insights from top performance marketers. Read by leaders at @CocaCola @Nike @KelloggsUS & @Unilever Sign up and join 160,000+ subscribers 👇
Nicolas Cole 🚢 @Nicolascole77
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Simon Sarris @simonsarris
57K Followers 983 Following 🕯 In labouring to be concise, I become obscure. 🕯 Alchemist, sacred things, making things 🕯 The map is mostly water. 🌜 I make GoJS: https://t.co/7yYIMFfAtd
“I’m never late. I’m never frenzied. If you’re frenzied, it’s YOU.” In my 30 years in business I've worked directly with hundreds of entrepreneurs & C-level execs, several self-made billionaires, and even a few icons. What I observed—which may seem counterintuitive to some—is:…
Thank you to @NRFnews for this incredible award recognizing me as a leader who is shaping retail. Proud to be part of this incredible organization and serve in your board.
Something about @Everlane's checkout looks… different 👀😎
Day 1 - #daretoshare24 Concepted and designed a set of bread-shaped sponges and a 'fresh jam' body scrub for kids. Found a biodegradable material for the packaging and made it an interactive and educational activity
Entrepreneurs roll call ☎️ Who else cant wait to build in ‘24? @Shopify merchants: this is our year 💪
From @thesamparr's 2014 blog: "How to Make Money Hosting a Conference" simple but timeless advice on creating opportunities for yourself: Stand out. Applies to: - landing speakers for a conference - guests for a podcast - job interviews ~~ For the last few days, I've…
I was talking with the CMO of a company that will do $2 billion in revenue this year. I asked "what are you most excited about heading into 2024? what new trends are you focusing on" The answer? Not AI. 1. Email 2. Search No need to chase the shiny new stuff.
The inability to read a room may be the least desirable trait in a person.
Cold and wet in the gym but feels nice when the body gets moving. Need to get the dehumidifier in here.
Nothing worthwhile is easy. Nothing easy is usually worthwhile. I keep thinking about how true this is the older I get. I used to chase comfort, convenience, and short cuts, thinking that a good life was an easy one where I could just coast. But time and time again, I’ve been…
A turning point in my career was when I replaced “Should I pursue this opportunity?” with: "If I pursue this opportunity, how much time, resources, effort, and investment are required?”
The skill is keeping my ego in check. It’s the ability in all kinds of situations to resist my urge to… • be right • look good • take control • be recognized • feel important • avoid feedback
The skill I most wish I had developed earlier in my career isn’t something you’d expect. It’s not anything technical or related to doing something well. In fact, you might not agree that it’s a skill at all. But getting better at it has certainly changed my life.
Lessons in Chemistry is the best show I've seen all year.
“Time is a choice; work hours often have nothing to do with how much you could be doing” I sometimes fantasize about a work schedule of: ⦿ 2 hours of hardcore focused deep work ⦿ 1 hour of meetings (2 x 30-mins) ⦿ 30-minute block for emails As the entire workday. Anyone…
If you run an agency, you’re going to get blindsided. Here’s a sampling of some painful blindsides we’ve had at @barrelny 👇 ⦿ A long-time client that previously assured us that a large redesign project was ours suddenly informing us that they’ve decided to go in a different…
Another day, another viral TikTok with incredible brand response. This woman bought a rain jacket from @thenorthface and was hiking in the rain in Australia where she complained she was absolutely soaked despite the rain jacket saying it was waterproof. Her request? Meet me…
A 70% IRR doesn’t matter if only 10% of your money has been deployed. Remember: IRR is performance on capital that’s been deployed. If all the capital has been deployed, then IRR can be a true determining factor of your entire portfolio.
Conversion rate is only part of the story. Another lever for driving sales is Average Order Value (AOV). We're putting a strong emphasis on dynamic upselling and cross-selling, taking time to model out what product combinations can add the most value for customer types.
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