Matt Landers @matt_landers
Dad, Developer Relations Lead @Google for #GoogleAnalytics, Software Engineer, Co-founder @Covalence_io, former Microsoftie, married to @meeshamerica covalence.io Austin, TX Joined January 2011-
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Wish you could easily find answers to your most complex data questions or generate marketing plans from your data? Our new MCP server connects your GA data directly to LLMs like Gemini, making it possible. In just 8 minutes, @matt_landers guides you through MCP server setup:…
We're starting our event on Discord, Meet the Team: Ads Developer Relations, in just under an hour! Come join us to learn about the expansion of the server beyond Analytics, server layout and purpose, and our plans for the future. We also want to get your feedback as to what…
There might only be five hours standing between you and a Google Analytics certification. 🏆 Study with fun-to-follow video tutorials in Skillshop. Then, pass the test and earn your industry-recognized credentials! 👉 goo.gle/4kx09Yu 👈
Barely have five minutes? That’s alright — @matt_landers will teach you GA benchmarking in four. See how your website or app performance stacks up against industry competitors: goo.gle/4klIRxU
🔥We're only 2 hours away from our Fireside Chat with Alyssa Perez🔥 We'll be talking about Measurement Protocol and answering all your questions! goo.gle/ga-discord
🔥We're only 2 hours away from our Fireside Chat with Alyssa Perez🔥 We'll be talking about Measurement Protocol and answering all your questions! goo.gle/ga-discord
Join me this Thursday for a chat on Measurement Protocol 🚀
Come join me in 2 hours to discuss data quality and attribution changes in GA!
Join me next week for our first LIVE event on Discord! I’ll be chatting with Brian about recent changes to data quality and attribution 🤓
Need to export to BigQuery? Want to talk about advertising, Explorations, data APIs? Just getting started in GA? 👾 We’ve got a channel for that in the Google Analytics @discord server. 👾 Come join us — we’re 13k strong and counting: goo.gle/ga-discord
Want a complete view of your customer journey? Our latest Analytics Academy course on Skillshop, hosted by @matt_landers, shows you how to unlock the full potential of your GA4 data by connecting it with other tools and data sources. ▶️ Discover how to: 🔓Control and refine the…
Level up your data game with Google Analytics 📈 Our new Analytics Academy course on Skillshop dives deep into the world of reports, segments, and more. ▶️ Learn how to: 📈 Leverage powerful tools like Explore and custom reporting to uncover key insights. 🔗 Connect Google…
💡 Join us for the Google Analytics Holiday Readiness livestream on Nov. 7 at 5:00 PM GMT. Learn about key reporting best practices & recent updates that enhance data clarity and accuracy, and understand best practices for campaign optimization with GA to achieve your holiday…
Want a complete view of your customer journey? Our latest Analytics Academy course on Skillshop, hosted by @matt_landers, shows you how to unlock the full potential of your GA4 data by connecting it with other tools and data sources. ▶️ Discover how to: 🔓Control and refine the…
✨ My team is hosting a workshop, Performance Max and the Google Ads API, on July 17! ✨ I'm excited to share that Ads Developer Relations is running a workshop on how to set up and optimize Google's AI-driven campaign type, Performance Max, in the Google Ads API. The workshop…
🎉 New Features Alert 🎉 The Google Analytics Reports Builder for Google Sheets just got better with Filters 🌪️ & Scheduling 📅 workspace.google.com/u/0/marketplac…
GA4 is built with Google AI at its core to surface relevant insights, predict future consumer behavior and give you a full view of your performance. In the latest video tutorial video, we cover how you can use these functionalities to fit your needs! ↓ goo.gle/47Dds3Z
🚨 New Google Analytics Tutorial video out on Traffic Sources🚦 youtube.com/watch?v=byN8uu…
I'm excited to share that we have launched the GA4 Reports Builder for Google Sheets 🥳 workspace.google.com/u/0/marketplac…
Hey look 👀 The new GA Academy course is out! This was an incredible team effort. I'm lucky to be part of it and work with such amazing people ❤️
Hey look 👀 The new GA Academy course is out! This was an incredible team effort. I'm lucky to be part of it and work with such amazing people ❤️

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