Method Media Intelligence @method_mi

Our mission: to measure all that’s measurable, to help reduce waste and improve outcomes. [email protected] methodmi.com New York, USA Joined October 2017

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Method Media Intelligence @method_mi

4 years ago

Marketers may not always understand the technical side of how verification partners work, especially in the CTV/OTT space. And that’s OK! We’re here to help you take a pragmatic approach: start by asking questions ana.net/miccontent/sho… via @ANAmarketers

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Marc Goldberg @MarcJGoldberg

4 years ago

From my @adexchanger article today, like Jay-Z said, “You can’t heal what you never reveal.” I talk about translucency. What is your hip hop quotable. adexchanger.com/data-driven-th…

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Method Media Intelligence @method_mi

4 years ago

Rather than setting out to attain transparency in #adtech, “let’s pursue a state of translucence, where at least some light is getting in,” writes our CRO @MarcJGoldberg in his latest @adexchanger column. He even made a hip hop mix for your journey 🎧 adexchanger.com/data-driven-th…

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Method Media Intelligence @method_mi

4 years ago

Vulnerability in OTT/CTV “is not up for debate,” writes @MarcJGoldberg via @ANAmarketers. What is up for debate is how you approach vulnerability. "Your verification vendors can help you navigate the journey, but they need to give you a GPS, not a compass” ana.net/miccontent/sho…

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Method Media Intelligence @method_mi

4 years ago

Thanks @tinalakhani_ for shouting out our RapidFire #MethodMIReport at @IABTechLab’s #CTV and Video Advertising event today! Haven’t read our CTV/OTT #adfraud report yet? Catch up here: methodmi.com/rapidfire

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Method Media Intelligence @method_mi

4 years ago

Every step along the way in the programmatic ecosystem - from the ad server, to the DSP, the exchange, to the SSP - has an opportunity to be optimized. Listen in as our team explains supply path optimization (SPO) in #MMIOfficeHours Ep 7 youtu.be/9ww-xF0X1R4

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Method Media Intelligence @method_mi

4 years ago

Great conversation on podcast measurement and monetization featuring our CEO + founder @ShailinDhar with @mindyourpodcast on @HTSmartcast. Episode streaming now on htsmartcast.com and other podcast and audio platforms.

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Method Media Intelligence @method_mi

4 years ago

THIS. We know, we get called out for illuminating the underbelly of programmatic (50% of web activity is nonhuman! Bad actors are stealing your ad money!) but it’s necessary in moving the industry forward with open eyes. We're passionate about changing adtech for the better.

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Method Media Intelligence @method_mi

4 years ago

Yet another timely reminder that while building your inclusion and exclusion lists, you can’t just set it and forget it. #brandsafety

Marty Swant @martyswant

4 years ago

Yet another timely reminder that while building your inclusion and exclusion lists, you can’t just set it and forget it. #brandsafety

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Method Media Intelligence @method_mi

4 years ago

Your 2022 #NewYearsResolution: catch up with us and subscribe to our monthly newsletters: mailchi.mp/89bb06b72f95/2…

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Method Media Intelligence @method_mi

4 years ago

“Transparency and reporting for the sake of reporting isn't valuable,” writes our CRO @MarcJGoldberg in @adexchanger. It’s time to ask your verification vendor the hard questions to get to your intended destination. Because you need a GPS, not a compass. adexchanger.com/data-driven-th…

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Method Media Intelligence @method_mi

4 years ago

It's been quite a year for MMI! As 2021 draws to a close, our founder and CEO @ShailinDhar shares his thoughts and reflections in this Year in Review linkedin.com/feed/update/ur…

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Method Media Intelligence @method_mi

4 years ago

“Surface-level reporting provides a false sense of security and direction,” writes our CRO @MarcJGoldberg in @adexchanger. Your measurement provider should be giving you a GPS, not a compass. Here’s how to tell the difference. adexchanger.com/data-driven-th…

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Method Media Intelligence @method_mi

4 years ago

Metaverse got the headline here, but @MarcJGoldberg’s call out of third-party cookie deprecation got an honorable mention. “Despite all the hype, the impact to a marketer is not as significant.” More from Marc in the article: