IAB Tech Lab @IABTechLab
IABTechLab is a global nonprofit consortium engaging a member community to develop foundational tech & standards for growth/trust in the digital media ecosystem iabtechlab.com New York, NY Joined September 2014-
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Join #IABTechLab's @shails at Streaming Media 2025 in Santa Monica on October 7th & 8th where he'll be discussing how to leverage data for smarter ad monetization, what happens when AI meets Adtech, and more!
Recent @videoweek articles dives into #IABTechLab’s new AI Content Monetization Protocols (CoMP) Working Group that will help provide publishers with safeguards for their IP and develop a framework for how they can license this content to AI companies: okt.to/trsEja
That’s a wrap on #IABTechLab’s #SignalShift! Thank you to everyone who attended and a HUGE thanks to our sponsors @Meta, @SIRIUSXM Media, and @adops!!
#IABTechLab's Privacy guru Rowena Lam giving a sneak peek of what’s coming in the Global Privacy Protocol later this year as she closes out #SignalShift!
Brand interest isn't binary so why target like it is? @Dstillery's Melinda Han shares how they learn who the best customer is for a brand from a multitude of data types, starting from behavioral signals NOT from IDs and by using AI, it learns from any form of data!
Patrick McCarthy from @PeopleIncco discusses the importance of putting users first & how they started removing ads to actually improve ad rates with a better experience. Cookies look at the past you, so People Inc built d/cipher which uses AI to create linkages that humans can't!
Do you think Privacy in CTV is easy? There’s a lot to juggle. It’s often a household rather than an individual situation. What if one person consented and others didn’t? CTV is really just a giant mobile device that's why we have DBR Tech Law's Nicole Sakin McNeill to unpack it!
#IABTechLab's Rowena Lam sits down with @SIRIUSXM Media's Jason Bauer to discuss your privacy tech stack! The number of & longevity of identifiers is key to determining build vs buy and as privacy remains a sh**show, you'll need a strong product manager and legal team!
Managing children’s privacy is SuperHard, so it’s SuperAwesome we have Amy Lawrence here! With kids privacy there will be signal overload instead of the signal loss being seen elsewhere and the content will take precedence over known age. Stay tuned for new actions in Jan 2026!
#IABTechLab's Rowena Lam takes the stage to discuss how we implemented the Data Deletion Request Framework! This framework standardizes verifiable communication of deletions requests to third parties and you can learn more here: okt.to/dEBGp0
Become a busy Ad Tech beaver and join the private attribution task force! #IABTechLab's Miguel Morales dives into the Attribution API workflow at #SignalShift and learn more here: okt.to/YhdrMc
Nerd alert pt 2! Hope you grabbed your goggles & beakers for the Privacy lab! Choose K's Frederick Jansen demos with Tech Lab's PAIR, ADMaP & upcoming CAPI standards as he explains making data private needs collaboration which means it needs standards - not just a plug and play.
Andrea Wheeler from @Quantcast's shares her insights as a member of the Privacy & Rearc Commit Group (PRCG). She originally thought decisions came fromworking group input but since joining she's learned it's actually the commit group! Learn about joining: okt.to/ADkE1q
And now for the nerdy portion of the morning at #SignalShift! #IABTechLab's Trusted Server Architect, Jason Evans along with Miguel Morales get into the nitty-gritty during their Trusted Server initiative demo - from the WASM language to Rust on Edge Cloud!
#IABTechLab's CEO @anthonykatsur kicking off #SignalShift by discussing how Tech Lab is supporting the next gen of privacy & addressability! Trusted Server is one of these exciting initiatives designed to improve page performance, improve view ability, and increase page depth!
Who needs cookies when you’ve got AI? Discover how AI-driven contextual targeting is actually going beyond traditional methods while still keeping privacy intact from People Inc’s Patrick McCarthy TOMORROW at #SignalShift: okt.to/o1M8Rd
Curation is no longer a static solution but central to how programmatic achieves precision. Read more from Onetag’s Keith Arrowsmith on how the performance of sell-side curation will only accelerate as tech infrastructure and AI advances: okt.to/re9d7V
TOMORROW IS THE DAY!! #IABTechLab can't wait to see everyone tomorrow at the Computer History Museum in Mountain View, CA! okt.to/XtwucT
Personalization is more than “Hello, [First Name].” Join @Deloitte’s Tanneasha Gordon and @Meta’s Neha Khanna this Thursday at #SignalShift where they’ll explain how AI to create a hyper-personalized online experience while also prioritizing privacy! okt.to/wSiEyF
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