Integral Ad Science @integralads
A leading global media measurement and optimization platform. integralads.com Global Joined December 2009-
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Gear up for global sporting events with IAS's “A Marketer’s Game Plan for Winning Gold” guide to ensure you are making the most of your campaign during the Summer Olympics. Learn more about safeguarding your brand during high-impact sporting events here: integralads.com/insider/sports…
In @MarketingMind_ IAS Country Manager Saurabh Khattar explains how leveraging contextual targeting and the strategic use of first-party data is essential for maintaining the effectiveness and personalization of ad campaigns. Read here: marketingmind.in/digital-advert…
IAS has been accredited by the Media Rating Council (MRC) for sophisticated invalid traffic (SIVT) filtration on CTV, adding to our growing list of MRC-approved products for CTV. Read more: integralads.com/news/ias-earns…
In just a few weeks, the IAS team is returning to Hamburg, Germany for @officially_omr 2024 with the region’s leading marketers, where we’ll be hosting an IAS Café and leading a masterclass on the “Art of Attention.” Learn more here: omr.com/en/events/omr2…
Join our attention experts for a webinar where you’ll learn about how attention measurement has transformed media quality and how Quality Attention measurement is helping marketers boost ROI and conversions. Register here: integralads.com/insider/attent…
In her recent article for @WARCEditors, IAS VP Emma Jowett discusses why visibility, situation and interaction are the signals that the advertising industry must agree on to define attention: warc.com/newsandopinion…
The GARM category for Misinformation is now integrated within our @Meta Brand Safety and Suitability Measurement product. Plus, we’ve expanded our coverage to five additional languages. These updates empower marketers to confidently align their global campaigns with brand…
The countdown to @Cannes_Lions is on, where the IAS team will be hosting a curated lineup of events designed to bring together visionaries that share our mission to forge the future of digital media. Schedule a meeting with our team at #CannesLions here: cannes.integralads.com
IAS is expanding its unparalleled Brand Safety and Suitability Measurement reporting on @tiktok to include new Vertical Sensitivity and Category Exclusion Segments and 11 new markets globally. Learn more here: integralads.com/news/ias-enhan…
IAS Country Manager [APAC] Megan Reichelt joined esteemed speakers at @GroupMWorldwide's Focal 2024 for a panel on the topic “From Metrics to Meaning - Unlocking New Possibilities." Thank you to GroupM Thailand for your continued partnership!
We are proud to sponsor #POSSIBLE2024, hosted by @MMAglobal! Our IAS and @getpublica teams will be sharing valuable insights on the data-driven technologies shaping the future of digital media. Click the link to get in touch: integralads.com/contact-us/
IAS Senior Associate Technical Account Manager Àngela García Martos spoke to @siliconrepublic about her journey as an industry professional and the steps she’s taken to grow within the adtech industry. Click the link to read her interview: siliconrepublic.com/people/integra…
IAS wins Gold at #DIGIXXAwards2024 for Programmatic and Performance Marketing for our work with @mindshare Indonesia and Samsung Electronics Indonesia, presented by @adgully. Read more: integralads.com/insider/samsun…
IAS CMO Khurrum Malik shared insights at CES 2024 on how AI is used for brand safety during key events like the Olympics & U.S. elections. Learn how IAS combines technology, strategy, and creativity to maximize ROI and protect brands. Listen here: integr.al/3vFJazh
IAS celebrates Laura Quigley, our SVP of Sales, for winning Adgully's Women Disruptors Award 2024! Her leadership not only drives success but also fosters an inclusive culture, nurturing future leaders. Thank you, @adgully!
IAS SVP Kumaresh Singh spoke to @BuiltIn about the steps we take to develop AI practices that are transparent, compliant and trustworthy. Read more here: integr.al/3TzVDwg
Our Made for Advertising (MFA) AI-driven Measurement and Optimization solution is now live, empowering marketers to detect and avoid both MFA and Ad Clutter sites at scale to drive maximum efficacy across the programmatic buying process. integr.al/4aFtrPP
Our first-to-market partnership with @Snap will integrate IAS’s Brand Safety and Suitability Measurement Solution with Snapchat's platform, giving advertisers advanced insights into campaign performance. Click to learn more: integr.al/3TRfYP2
Our Brand Safety and Suitability Measurement product with @Meta now supports 5 additional languages for key markets in APAC and EMEA so global brands in these regions can identify high-quality media on Facebook and Instagram Feed and Reels with confidence. integr.al/4avCkLM
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Join us at the Storyboard18 presents Visionaries- Mumbai Edition, as we embark on an extraordinary journey into the evolution of marketing, celebrating trailblazers & visionaries who shaped the future of marketing. Save the date: 26th of April!
Step into the world of marketing excellence with Mukta Maheshwari, the driving force behind P&G's consumer engagement in India at Storyboard18 Visionaries Mumbai Chapter. Join us on April 26th as we celebrate her outstanding contributions to the marketing realm!
.@IPG_Mediabrands announces new tools to find and block inappropriate ad placements, while @integralads is expanding its #Meta #BrandSafety tools and @doubleverify has apologized for misreporting #X's brand safety rates. cdpinstitute.org/news/
🎉DTS is delighted to announce the following companies as official partners of DTS24!🎉 -@Presidio -@integralads -@DubaiCommercity -@Workday -@peglobalireland -@PrivacyPros -@itportal -@bnsuep1 -@RingCentral -Artic Wolf DTS takes pride in its values, so we're pleased…
Driven #adtech @integralads expands brand safety solution to include #misinformation reporting mediashotz.co.uk/ias-expands-br…
IAS will now measure brand safety and suitability, including reporting on misinformation medianews4u.com/ias-will-now-m… @integralads #brandsafety #suitability #feed #reels #content #ads #media #NewsUpdate
Global #adtech @integralads expands its #brand safety suite for #advertisers on @tiktok to include new Category Exclusion and Vertical Sensitivity Segments mediashotz.co.uk/ias-enhances-t…
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Thank you to @catherineperlo1 for the opportunity to speak on the topic of MFA. @integralads remains dedicated to fighting made-for-arbitrage sites and raising the standard for transparency and quality in digital advertising. #MadeForAdvertising #MFA #AdTech #MediaQuality
“Some brands are blocking your website.” A publisher received this news in February from one of its supply-side platforms, but neither the publisher nor the SSP knew why... adweek.it/4cUQp7t
Our Zaid Roberts joined @IABEurope's Quality in Digital Advertising webinar last week alongside @tiktok_us, @FreeWheel & @integralads. The panel discussed the definition of quality in digital advertising, its impact on ad spends & more. Watch here: youtube.com/watch?v=mFXgFH…
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First to market deal with @integralads and @Snapchat means #advertisers set to benefit from new safeguards and added transparency for #Snapchat campaigns #adtech mediashotz.co.uk/ias-inks-ai-dr…
Àngela García Martos talks to us about how she ended up at Integral Ad Science (@integralads) and how her past experience influences her current adtech role. ow.ly/125v50R6HEl
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For today's edition of @AxiosPro Media Deals, @tim_bays and I covered (+ @sarafischer): 👻 Exclusive: @Snap's new brand safety tools with @integralads 🖌️ @canva acquires @affinitybyserif axios.com/pro/media-deal…
La acreditación del MRC abarca el cálculo y reporte de terceros de IAS sobre los datos de medición de Google ADH-MP para los servicios de Google Ads, Display & Video 360 y YouTube Reserve. #marketingdigital @integralads ipmark.com/ias-obtiene-ac…
A leading global media measurement and optimisation platform @integralads earns MRC accreditation for integrated third-party calculation and reporting of YouTube video viewability. exchangewire.com/blog/2024/03/2…
(NEGOCIOS) @integralads ha anunciado que ha obtenido la acreditación del Media Rating Council lapublicidad.net/integral-ad-sc…
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