IAB Europe @IABEurope
IAB Europe is the European-level association for the digital marketing and advertising ecosystem. iabeurope.eu Brussels Joined March 2009-
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Last month, we held our first Great Debate on sustainability in Digital advertising, which gathered hundreds from the digital ad world to tackle sustainability. Experts discussed tools, regulations, and actions needed to cut GHG emissions. Missed it? bit.ly/4dgCWqI
On 30th April, BVDW will host a free webinar on understanding Google Discover as a traffic channel. During the session, BVDW will show the basics of Google Discover and the different strategies publishers can pursue: bit.ly/3UyPan1
As Google announced a further delay to the deprecation of third-party cookies on Chrome, @IABUK CEO Jon Mew urges the industry to not lose momentum: iabuk.com/news-article/g…
We asked our Gaming Group to explain why marketers should hold gaming in the same regard as other marketing channels via @TheDrum 🥁 @ActivBlizzMedia, EFG, @global, @dubit, @AdInMo_Media, @dataseat, @Anzu_io & @SonicOdeeo thedrum.com/open-mic/why-m…
. @doubleverify announced it is the inaugural recipient of @TrustArc's TRUSTe Responsible AI Certification. This certification demonstrates their continued commitment to AI governance and ensures their AI is accountable, transparent and fair in practice: bit.ly/3JzIu1K
Tech and the internet have transformed media consumption, yet print media persists alongside digital. What are the environmental and societal impacts of each? Pubmatic shares more: bit.ly/44h9IDL
🚀 Retail Media is booming, projected to surpass traditional TV spending by 2026, reaching €25bn! With its rapid growth, the need for clear metrics and transparency becomes very important. Our new Retail Media Measurement Standards offers a consistent framework to gauge…
🎯 From closed-loop reporting to targeted advertising, retail media is just getting started. Advertisers and agencies, how do you use retail media so far? Likes? Dislikes? How does retail media fit into your marketing mix? Share your experiences in this survey:…
🎉 What a great panel discussion we had on the evolving role of retail media ads and the innovative use of data clean rooms! A big thank you to our experts: 👤 Nik Dutt of @TheTradeDesk 👤 Gonzalo de la Mata from @zenith 👤 Maurits Priem of @AholdDelhaize 👤 Frazer Locke…
Onwards with a presentation: Retailer Case Study + Panel 2: Showcasing The Power of Retail Media This panel kicks off with an insightful case study from a Retailer. It will then explore the current capabilities of retail media networks in Europe and how retailers can scale…
📢 Panel 1: closing the retail media standards loop at the Great Debate. Key points discussed: ➡️Importance of establishing standards in retail media ➡️How these standards will propel the industry forward ➡️Unique insights retail media provides into campaigns and audiences…
Our Great Debate on Retail media is live from the offices of @GroupMWorldwide in Amsterdam!
What constitutes a 'quality ad'? Recently, we organised a webinar on this topic, where we shared insights into why quality is paramount and gained valuable perspectives on implementing best practices: iabeurope.eu/knowledge_hub/…
Programmatic advertising has enormous potential for advertising in live events on television, says Andrew Casale, president and chief executive of @IndexExchange in this interview at @PossibleEvent beet.tv/2024/04/progra…
Looking to get up-to-speed with digital out-of-home? 👀 We've pulled together the work we've done with our members across this key digital channel to help you understand the opportunity of this fast-growing sector 👉iabuk.com/digital-out-of… #DOOH
🌍 Happy #EarthDay! 🌱 Today, we salute the collective strides we're making towards sustainability as an industry. A special shout-out to our Sustainability Standards Committee for their tireless work in reducing emissions from digital advertising: iabeurope.eu/celebrating-ea…
🎤 Announcing more top speakers for our #Interact24 conference (21-22 May)! Join Sascha Dolling, David Cohen, Martin Hoberg, and Michelle Perelman as they address big industry questions on brand perspectives, CTV, and sustainability. Don't miss out! 🚀 👉 Speakers:…
In this webinar, experts from @tiktok_us, @magnite and @Smaato will discuss what ad fraud is, how it can be detected, and how it can be combated. They will share examples and best practices for all channels to help stakeholders better manage and mitigate ad fraud in digital…
🌟 Ready to make your mark in digital advertising? Then come join us! Our Ad Tech, Insight & Member Services teams are all hiring - check out our career opportunities here: iabuk.com/careers
AdTechGod 🍪 @AdtechGod
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2K Followers 785 Following Powering addressable advertising for publishers, marketers and ad-tech platforms.IAB UK @IABUK
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418 Followers 270 Following The voice of European second-hand marketplaces. Coalition of EU tech companies operating online classifieds platforms, promoting #Secondhand & #CircularEconomy.#IABTechLab’s Privacy Tech Workshop for Lawyers is back in NYC on May 16! Join for a day of instructor led training to help understand personal information traversing the digital ad supply chain. Spots are very limited so register now! bit.ly/3xEwI3C #PrivacyWorkshopNYC
The @IABEurope TCF Framework and @IABTechLab Global Privacy Platform mentioned at @PrivacyPros Global Privacy Summit! #GPS24
Starting the week off strong. We interview @PubMatic with a focus on their curation and buyer tools: marketecture.tv/programs/pubma… Ari's newsletter includes a custom bidding "buyers guide" covering use cases and vendor options: news.marketecture.tv/p/everyone-get…
Last week, DV’s Laetitia Zinetti, Regional VP of Southern Europe, attended #mindMediaDay and spoke about the intersection of responsible advertising and performance. Thank you for a great discussion, @_mind!
PubMatic is excited to announce the appointment of Sadia Akhter as Director, Advertiser Solutions, MENA. Akhter takes the helm as the primary commercial leader overseeing our buy-side clients as PubMatic advances its business in the region. Read more: pubmatic.com/news/pubmatic-…
🎙️ Master Google's Consent Mode before the end of March 2024 🎙️ We invite you to an interactive #webinar tomorrow, during which our industry experts will share some context and best practices and guide you through implementing Google's Consent Mode v2. 📅 On March 21, 4 p.m.…
Understanding the CJEU decision on @IABEurope's TCF 📣 On March 7th, the European Court of Justice of the European Union (#CJEU) handled its ruling regarding the ongoing legal proceedings between the Belgian Data Protection Authority (APD) and IAB Europe about the Transparency…
We conducted a new survey via Advertiser Perceptions to better understand how the agency community views supply path optimization in the video context: bit.ly/3TdBPid
📚 The end of third-party cookies in @Google Chrome 📚 Earlier this year, Google began removing third-party cookies from its Chrome browser for 1% of users worldwide. As cookies are phased out for browser users by the end of the year, companies and advertisers are faced with…
@IABEurope @Didomi_io A great journey of digital transformation.
@IABEurope released an European Retail Media Measurement Standards open for feedback until 29th March including media (with viewability, IVT..) and attribution metrics, insights iabeurope.eu/knowledge_hub/…
Thanks to @MicrosoftEU for having our Director-Policy @el_papadopoulos on a panel this morning to present companies' initiatives in child online safety and industry's views on the CSA Regulation.
Join our Tim Willcox on the panel "Is It Time For TV To Go All In On Programmatic?" at New Video Frontiers on March 21st. Learn more: newvideofrontiers.com #NewVideoFrontiers 📺
La CTV nécessite plus de transparence et une meilleure vérification de la qualité, selon @doubleverify et l’@IABEurope buff.ly/3UPNZjT
🌲@IABEurope's 2024 'State of Readiness - Sustainability in Digital Advertising' Report provides a comprehensive, pan-European understanding of our industry’s advancement towards sustainable digital advertising - read it in full here: iabeurope.eu/knowledge_hub/…
“Didomi has been actively involved with @IABEurope for years, including as of late in developing version 2.2 of the #TCF. With a growing international presence, a partnership with the IAB in the United States was the logical next step. The U.S. is undergoing major data privacy…
So, Mark Zuckerberg finally tried the Apple Vision Pro and compared it to the Meta Quest 3 He says: - Quest is 7x less expensive yet way more comfortable - Quest is better for gaming, Xbox, YouTube - "I'm surprised how much better Quest is better for majority of things" My…
Our next #LastThursdayClub spotlights the theme of this year's #InternationalWomensDay: 'inspire inclusion' 💫 We'll be hearing from our fantastic panel about how we can create a more inclusive industry for women 🤩 Book your free spot now 🔗 iabuk.com/events-trainin…