Rayn HQ @rayn_hq
💧Hear the Rumble. Follow the Rayndrops. 🌌AI-powered addressable Media Personas. rayn.io Amsterdam, Netherlands Joined January 2023-
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From 2 computers saying “hello” in 1969 to today’s boundless digital world, the Internet has transformed how we connect. At Rayn, we advance these connections with AI-powered, privacy-first, cookieless Personas that help you reach audiences meaningfully #InternationalInternetDay
Think of Seller Defined Audiences as the Batman of digital advertising — powerful, mysterious, and always a step ahead 🦇 Read the article to find out why SDAs are a winning solution for pubs, advertisers & users 🎯 #sellerdefinedaudiences #adtech rayn.io/blog/privacy-m…
Yes, 3rd party🍪 will no longer be phased out on Chrome, BUT let’s not hit the brakes on innovation just because 50% (for now) of the web will keep the possibility of 3rd party tracking. There is so much more to be gained by focusing on the big picture 🖼️ rayn.io/blog/here-a-co…
Now that’s what we call good fortune. Last week, when the Aurora Borealis lighted up the sky in several parts of the world, we also brought our very own Aurora to life 🌌✨🔭 Rayn Aurora! The one with Rayn's AI-powered Personas rayn.io
🍪🔔We haven’t seen the last of 3rd party cookies yet. Google is once again postponing the removal of 3rd party cookies from Chrome, but priorities are the same: assess & adapt your advertising strategies for a cookieless world. Here's how Rayn can help rayn.io/contact
🎒 Back-to-School season got us thinking: AI needs some serious 'homework' in the form of regulation, but let's make sure it's not the same approach we've seen with privacy laws! 🤖💼Have a look at @TimGeenen's thoughts in the new article from @AiThority aithority.com/machine-learni…
Publishers should prioritize context and moments ⏳ over previous user actions in the cookieless future 🍪 Read more about the power of synthetic data in the @NewDigitalAge1 article by @TimGeenen #Rayn #syntethicdata #contextmatters newdigitalage.co/publishing/pub…
When we first started Rayn we couldn't find any definition for Digital Twins of Customers... so we created one ourselves! Check out the WTF is a DToC article from our @TimGeenen on @Adweek 🤗 #digitaltwins #DToC #digitaltwinsOfCustomers advertisingweek.com/wtf-is-a-digit…
At @thenextweb 2023, Rayn brought the sunshine once again 😉 And as always… after Rayn comes Sunshine 🌤️ so we made sure everyone had sunscreen #Raynmakers
Definitely worth taking a look if you're in search of new ways to understand your audience 👀 @TimGeenen shared everything you need to know about synthetic data and the future of audience modelling @WARCEditors #syntheticdata #digitaltwins warc.com/content/paywal…
Data can be used differently, ethically, and successfully… How would you apply Digital Twins to your data? 💡Let us know in the comments 😃 #Rayncheck #DigitalTwinsofaCustomer #DataSustainability
Google seems to be sending the right signals here, the question is still what the performance tradeoff is between strong first-party data and contextual-driven cohorts 🤔 Let us know your thoughts! #contextual #cohort #digitaltwinsofcustomers mediashotz.co.uk/comment-adtech…
Another week, another #Rayncheck ☔ What is the burning question🔥you’d ask your customers today? What if you could ask Digital Twins instead? #DigitalTwinsOfCustomers #CustomerExperience
Another #RaynCheck ☔ is out now! How do you see Digital Twins? Let us know in the comments 🤗 #DToc #DigitalTwins
Check out our #RaynCheck ☔ teaser! 🌈Thank you for sharing your thoughts on Digital Twins with us! 🌈 #possible2023 Stay tuned for the remaining videos of #RaynCheck to be released soon… and until then, have you ever heard of Digital Twins of a Customer? #DToc #DigitalTwins
What the top #CEOs of the #media and #Marketing world have to say about today's @The_IPA #BellwetherReport ... @TMS_Events @rayn_hq @adludio @TheDigitalVoice @AlkimiExchange #IMPACT+ @SmartFrame #Marketing mediashotz.co.uk/ipa-bellwether…
Jump on the #DToC bandwagon. Deliver improved experiences for your customers powered by DToCs. Check out how below #PredictBehavior #CX #DigitalTwinsofCustomers rayn.io/blog/transform…
Our journey has long led us to this moment. Check out why we're doing what we're doing on the latest blog post: Our story 📖 #Raynstories rayn.io/blog/our-story
🌈Happy International Women’s Day to all women around the world🌈 We appreciate you and celebrate you, today and everyday! 💟 #InternationalWomensDay #IWD2023
The era of Digital Twins of a Customer has begun. First time you hear of it? Then definitely have a look at what Gartner is saying. #DigitalTwinsofCustomer #DToC venturebeat.com/ai/gartner-pre…

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