FreeWheel, A Comcast Company @FreeWheel
The Platform That Makes Premium Video Advertising Work freewheel.com Global Joined December 2009-
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We’re back again with a new episode of the Media Talks podcast! Hosted by Emmanuel Josserand, this time we were delighted to welcome Bee Pearson, CEO and Co-Founder of PiqNiq. Available on all major streaming platforms! bit.ly/3wdwvnx #podcast #CTV #TVadvertising
We’ll be heading to Hamburg in May to join the industry at this year’s #OMRfestival. Representing FreeWheel will be Rob Allen and Ken Yu from our Beeswax team - please get in touch should you want to catch up on-site! You’ll be able to find us at Booth A1 E05. #OMR24
FreeWheel's Head of Beeswax Sales, Xander Kotsatos, joined Albertsons Media Collective's Evan Hovorka and @ispottv's Mark Myers at #POSSIBLE2024 to discuss elevating and future-proofing your CTV strategy. Get more insights in the Video Marketplace Report: bit.ly/3WmIGt5
We are always thinking about how to improve the viewer experience. FreeWheel's Head of Publisher Sales Kathy Argyriou was at #POSSIBLE2024 in Miami to share her brand advertising expertise and discuss evolving the CTV ad experience. Check out our VX Lab: bit.ly/4aCZakP
In the second half of 2023, programmatic ad views have seen impressive growth. As more guaranteed and non-guaranteed deal capabilities unlock, the upward trend in programmatic is anticipated to continue. Download the #FreeWheelVMR for more trends: bit.ly/3Q5YImS
Everyone will be talking about POSSIBLE in Miami this week! If you're joining the action, catch Kathy Argyiou and Xander Kotsatos as they bring their expertise on the CTV ecosystem to the stage. Learn more: bit.ly/3W2dLBU #POSSIBLE2024
Check out the latest @videoweek podcast, featuring Thomas Bremond in conversation with Vincent Flood. You can find the full episode here: bit.ly/3TXTlaG or on all podcast platforms by searching 'Videoweek'. #adtech #tvadvertising
FreeWheel is excited to announce a new partnership with Lotame to expand audience data across EMEA. Read more at ExchangeWire bit.ly/4cRw1E6 #Partnership #AdTech #PremiumVideo
Four reasons why women's sports are a slam dunk for marketers: 1️⃣ Growth in women’s sports outpaces men’s 2️⃣ It’s time to rethink sports fans 3️⃣ Streaming adds opportunities 4️⃣ Women’s sports help build brand sentiment See the entire playbook: comca.st/49z7rFb
The NAB Show is known for context-rich sessions and high-value engagements. Tess O’Brien, VP, Head of Buy Side Revenue, will bring her deep expertise on CTV, one of the fastest growing segments of the media landscape, to the Streaming Summit. Learn more: bit.ly/3xzDEis
Michelle Zyglis, FreeWheel's VP of product management, TV platform, talks with @Beet_TV about how digital ad tools are gaining traction in #CTV at the FreeWheel Programmatic Activation Summit. #FreeWheelSummit
Yesterday the Comcast NBCU TECHWOMEN Employee Resource Group in London & Colorado joined forces for the Inspire Inclusion panel. The leaders discussed how they have navigated tech roles, overcome challenges, and defined what a culture of inclusivity is. #inspireinclusion
For the second year in a row, Comcast NBCUniversal has been recognized as one of the top 10 companies of 100 Best Companies to Work For by @FortuneMagazine and @GPTW_US. We ranked #10 on this year's list. Learn more: comca.st/49j5XPe #TeamFreeWheel
Save the date! We’re thrilled to announce our return to Cannes June 17-20, 2024! Stop by to hang out on the FreeWheel beach, catch a content session, or chat with an expert about your advertising needs. Learn more about our plans: bit.ly/3VNQkfy #FreeWheelCannes
When it comes to optimal ad frequency, two is better than one. After two exposures, ad recognition soars to 90% and purchase intent jumps to 56%. Get more tips from our Viewer Experience Lab to help maintain engagement and achieve advertising goals: bit.ly/3U2YjEh
A key theme in our Video Marketplace Report for the second half of a 2023 is the unique value proposition of the live, ad-supported environment. Explore how to optimize the growing opportunity of live across devices and transactions in the #FreeWheelVMR: bit.ly/3xmjRTp
Optimize your multiscreen TV advertising campaigns with Effectv's latest #TVViewership Report! Based on data from 45,000+ multiscreen campaigns, totaling three billion impressions, and billions of hours of TV viewing, download the 2H 2023 findings here: comca.st/3PMOLum
FreeWheel General Manger Mark McKee discusses our partnership with @dentsuUSA on the launch of their new Merkury for Media data and identity platform. Read more at @MediaPost: bit.ly/49fyg17
We're proud to continue our mission of fueling greater industry interoperability by partnering with @wurlctv on their launch of BrandDiscovery, an AI-powered solution to match CTV ads with the emotion and context of programming in real time. Learn more: bit.ly/3VD8AZc
Digital ad tools are gaining traction in connected television, says Michelle Zyglis from Comcast's @FreeWheel in this interview with Beet.TV's Lisa Granatstein. Special thanks to @FreeWheel for sponsoring our series beet.tv/2024/03/digita…
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Why should everybody from the supply side all the way to DSPs adopt OpenRTB 2.6? Andrew Casale from @IndexExchange and David Dworin from @FreeWheel discuss. #FreeWheelEmp bit.ly/4ax6KwO
.@FreeWheel's Head of Data Science @Bob_Bress outlines how CIOs, data leaders, and decision-makers can structurally adapt to AI's accelerating pace. #FreeWheelEmp bit.ly/3xb91zA
From @FreeWheel's recent Programmatic Activation Summit, CRO Katy Loria speaks to @Beet_TV about embracing the intersection of premium #CTV and #programmatic. #FreeWheelSummit #FreeWheelEmp bit.ly/4au9VW5
Supply path optimization is not just about cost savings and transparency for ad buyers; it benefits the entire advertising ecosystem. @FreeWheel explains why SPO matters for the broader industry 👇 #FreeWheelEmp bit.ly/4aclZMb
The power of live video content to drive viewership is undeniable. @FreeWheel's Video Marketplace Report analyzes viewership during the 2nd half of 2023 with a focus on the unique value proposition of the live, ad-supported environment. #FreeWheelEmp bit.ly/3TBMP9t
La diffusion de publicité vidéo premium en hausse de 29% en France selon @FreeWheel cbnews.fr/etudes/image-d… via @CB_News
From @FreeWheel's recent Programmatic Activation Summit, CRO Katy Loria speaks to @Beet_TV about embracing the intersection of premium #CTV and #programmatic. #FreeWheelSummit #FreeWheelEmp bit.ly/43ze1Kx
As the programmatic ad marketplace matures for connected television, marketers must embrace cross-functional learning, Jean Fitzpatrick from @MAGNAGLOBAL says. Special thanks to @FreeWheel for sponsoring series beet.tv/2024/03/as-pro… #ctvadvertising #programmaticads #ctv
"At FreeWheel, we are continually challenging ourselves to improve programmatic, make it easier. and we try to do that always through the lens of what it means for a TV network." —@FreeWheel CRO Katy Loria at the Programmatic Activation Summit. #EffectvEmp bit.ly/3TWb9nS
What makes for an optimal advertising experience in streaming TV for media owners, buyers, and viewers? Andrew Casale @IndexExchange and @dworin @FreeWheel discuss advancements in streaming TV advertising. #EffectvEmp bit.ly/3xbZN6i
The power of live video content to drive viewership is undeniable. @FreeWheel's Video Marketplace Report analyzes viewership during the 2nd half of 2023 with a focus on the unique value proposition of the live, ad-supported environment. #EffectvEmp bit.ly/43Bg54u
Don't miss the latest @FreeWheel Video Marketplace Report! Backed by one of the largest data sets available on the usage of ad-supported video content worldwide, the #FreeWheelVMR takes a deep dive into the expanding digital video ad... #FreeWheelEmp bit.ly/3VD2k3y
Download @FreeWheel's latest Video Marketplace Report for all the most crucial insights on premium video advertising trends from the second half of 2023. #FreeWheelVMR #FreeWheelEmp bit.ly/3PHevbC
What's working in premium CTV programmatic? Why are relationships so important? And what are the primary challenges currently facing the industry? Watch @FreeWheel CRO Katy Lora on the intersection of premium CTV and programmatic with... #FreeWheelEmp bit.ly/4aaVhDJ
.@FreeWheel's Head of Data Science @Bob_Bress outlines how CIOs, data leaders, and decision-makers can structurally adapt to AI's accelerating pace. #FreeWheelEmp bit.ly/4abvjjb
Why should everybody from the supply side all the way to DSPs adopt OpenRTB 2.6? Andrew Casale from @IndexExchange and David Dworin from @FreeWheel discuss. #EffectvEmp bit.ly/3PFy6c8
Don't miss the latest @FreeWheel Video Marketplace Report! Backed by one of the largest data sets available on the usage of ad-supported video content worldwide, the #FreeWheelVMR takes a deep dive into the expanding digital video ad... #FreeWheelEmp bit.ly/4aeDBHc
From @FreeWheel's recent Programmatic Activation Summit, CRO Katy Loria speaks to @Beet_TV about embracing the intersection of premium #CTV and #programmatic. #FreeWheelSummit #FreeWheelEmp bit.ly/3PI1kao
The power of live video content to drive viewership is undeniable. @FreeWheel's Video Marketplace Report analyzes viewership during the 2nd half of 2023 with a focus on the unique value proposition of the live, ad-supported environment. #FreeWheelEmp bit.ly/4aglcKb
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