Bob Bress @Bob_Bress
Head of Data Science at Freewheel, A Comcast Company New York, NY Joined July 2009-
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“We have exposure to and gain insight from the senior leaders who shape the media ecosystem on a day-to-day basis. You can go work at the big publishers — and I have — but you just won’t find this elsewhere.” - Andrew Ritenour, Senior... #FreeWheelEmp bit.ly/4diRSEP
Marketers can now use gen AI to scan TV content and gather granular metadata to gain a clearer understanding of the emotional tone of a scene. bit.ly/3xN0OC6
From the latest #FreeWheelSummit, hear from leaders from Paramount, Magna, The Trade Desk, NBCUniversal, and more to learn how you can get the most out of your programmatic activations. #FreeWheelEmp bit.ly/3xLo2IH
Great to see @comcast was ranked in the top 10 by Fortune and Great Place to Work's 100 Best Places to Work list! #100BestCos #FreeWheelEmp bit.ly/3JavnEf
Don't miss the latest @FreeWheel Video Marketplace Report! Backed by one of the largest data sets available on the usage of ad-supported video content worldwide, the #FreeWheelVMR takes a deep dive into the expanding digital video ad... #FreeWheelEmp bit.ly/3VD2k3y
AudienceXpress is teaming up with iSpot to evaluate how syndicated national TV ratings can best be incorporated into the AudienceXpress platform. Read more on @bcbeat 👇 #FreeWheelEmp bit.ly/3TNWpr1
Comcast and NBCUniversal Named to Fast Company’s Most Innovative Companies List #FreeWheelEmp bit.ly/4cpv85j
When you work with AudienceXpress, you consistently have access to near-real-time performance, reach, and frequency insights, empowering you to continuously monitor and optimize, even mid-campaign, to achieve your KPIs. Learn more: #FreeWheelEmp bit.ly/3vbjsT8
.@FreeWheel Brings Biddable Programmatic TV Inventory to Upfront with New Tool [via @adage] #FreeWheelEmp bit.ly/4bSSDnh
New Beeswax Inventory Desk launched by @FreeWheel #FreeWheelEmp bit.ly/499PUns
The research also found that grouping commercials of consistent lengths within individual pods can improve viewer sentiment and make breaks feel shorter. #FreeWheelEmp bit.ly/47GZqgi
.@ComcastAd President James Rook joined @Beet_TV during The Future of TV Advertising Global conference in London to discuss how @FreeWheel's partnerships are simplifying the tech stack for publishers by being a unifying point for TV ad... #FreeWheelEmp bit.ly/46VO5Zm
Paramount has launched a new ad tech layer built using @FreeWheel. Designed to solve some of the sticky problems in the fragmented connected TV space, Conduit allows different technologies to integrate into Paramount's ad serving system. #FreeWheelEmp bit.ly/46R3jzQ
In a first for the industry, @FreeWheel has partnered with AMC Networks to launch real-time biddable programmatic ad buying to linear TV! #FreeWheelEmp bit.ly/45J24kU
"We're in a unique position to drive change and transformation at every level of the #advertising marketplace because we do business across local, regional, and national." - Pooja Midha, EVP and GM of @effectv on the Next in Media podcast #FreeWheelEmp bit.ly/3FrInmO
What to Know About the Premium TV Ecosystem #FreeWheelEmp bit.ly/45XQKlV
Advertisers need to prioritize a consumer-first experience. Matt Clark, @FreeWheel’s VP of Strategic Partnerships, on the risks of irrelevant, invasive, or repetitive ads. #FreeWheelEmp bit.ly/3RaowQ7
Have a listen to this podcast interview with @_JamesRooke hosted by @digitalshields on the evolving trends impacting advertising and predictions on what H2 will look like for the industry. #FreeWheelEmp bit.ly/442Iwal
Soo Jin Oh, Chief Strategy Officer at @FreeWheel, shares how the global tech platform is helping to create, enhance, and elevate new offerings and solutions to better connect buyers and sellers. via @MediaVillageOrg #FreeWheelEmp bit.ly/3pp7p1x
How NBCU is looking to make media planning global through an expanded partnership with @FreeWheel #CannesLions2023 #FreeWheelCannes #FreeWheelEmp bit.ly/46iCFAa
Ari Paparo @aripap
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AdTechGod 🍪 @AdtechGod
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Lou Paskalis 🇺🇦.. @LouPas
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The Last Party Cookie.. @humanpropensity
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FreeWheel, A Comcast .. @FreeWheel
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Effectv @effectv
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Jason L Brady @JasonEffectv
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Ari Paparo @aripap
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AdTechGod 🍪 @AdtechGod
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Lou Paskalis 🇺🇦.. @LouPas
27K Followers 11K Following I primarily post on LinkedIn. l help marketers connect their efforts to the enterprise growth agenda and tech companies hone their narratives. #F1 fan!
Eric Seufert @eric_seufert
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The Last Party Cookie.. @humanpropensity
5K Followers 5K Following Just an AdTech PM trying to pay attention. Husband and father. MLIS. 🍕 🍕 🍕 Views are mine all mine! Love talking adtech, strategy, Star Wars and video games.
Shiv @airgups23
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FreeWheel, A Comcast .. @FreeWheel
7K Followers 7K Following The Platform That Makes Premium Video Advertising Work
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Effectv @effectv
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Thank you Coach Saleh 💚🤍💚 @STP_Eagles
Coach Saleh extends condolences to the DeCristoforo family, who lost their daughter Rory this week. The entire Jets organization has the family in our thoughts and prayers.
Our National Assembly wrapped up with two thought-provoking panels! "Unleashing the Power of Enterprise AI - Accelerating Innovation and Transformation in the Digital Era" & "Driving Diversity, Equity, and Inclusion through Technology: Building an Inclusive Digital Future"
@TheGregYang Wow! Let me know if you'd like to come on #DMRadio or #InsideAnalysis to discuss! Both are syndicated coast-to-coast in the USA. DM Radio is now in its 16th year, allowing me to call in the world's longest-running show about data. Would love to #learn more and help #evangelize!
With a remarkable three decades of experience, Agnidipta Sarkar, Group CISO at @Bioconlimited shared his insights on the evolution of #cybersecurity, international standards and #riskmanagement in our #thoughtleadership interview series. Read it here: alltechmagazine.com/agnidipta-sark…
Check out Larry Allen, VP & GM of Data and Addressable Enablement at @ComcastAd, on the #CES2023 C Space stage. He joined Sanofi Consumer Health, @HavasMediaGroup, @Roku, and @Comscore for a panel discussion about 'The Complete View of the New Consumer'
Great panel with Carmela Fournier of @ComcastAd with @TeamMediaocean! #CES2023
Check out Carmela Fournier, VP & GM of Data at @ComcastAd, speaking with industry peers at #MediaoceanRetreat #CES2023 about 'Panels, Big Data, and the Future of Measurement'
Check out Claudio Marcus, VP of Strategy at @ComcastAd, speaking with industry peers at #MediaoceanRetreat #CES2023 about 'Navigating the Next Frontiers of Measurement & Currency Development'
.@FOXCorp partners with @FreeWheel to power OneFOX to holistically manage #advertising across their #premiumvideo portfolio: frwl.tv/3T6Nkpw #innovation
Join @Bob_Bress, Head of Data Science at @FreeWheel, for a free virtual panel on Nov 2nd at 1:35 pm ET hosted by Brave New Worlds. He'll be speaking with other industry experts about the new state of media and adapting to consumer & channel transformation: frwl.tv/3zJY1I3
Great panel this week with @LoopMe at @adexchanger #advertisingweek! @Bob_Bress, Head of Data Science at @FreeWheel, spoke with industry experts about how AI #tech is shaping the future of #programmatic, the evolving ecosystem, and how programmatic is changing the game.
And that’s a wrap! We concluded day three of @advertisingweek with @LoopMe, @FreeWheel, @BusinessInsider, and @InMobi with an insightful discussion on how AI technology is shaping the future of programmatic.
Join Stefan Maris, Head of Global Partnerships & Business Development at @FreeWheel, at @adexchanger PROGRAMMATIC I/O panel on 10/18. #PROGIO brings the digital marketing industry together for updates on privacy, the cookieless future, CTV trends & more. frwl.tv/3rGiWXY
Streaming is not a sprint. It’s a marathon….at a sprinters pace
We're thrilled to congratulate @_JamesRooke on his new role as @ComcastAd president. And thank you to former president Marcien Jenckes, who was recently tapped to lead the new joint venture between Charter and Comcast.
Join us in congratulating @_JamesRooke on his new role as president of @ComcastAd, replacing Marcien Jenckes, who was recently tapped to lead the new joint venture between Charter and Comcast. See more in @adage: adage.com/article/media/…
Full podcast interview here: lnkd.in/gegiyiUe @Bob_Bress #ai #aitimejournal #interview #careertips #machinelearnig #datascience #dataanalytics #leadership #aifuture #motivation
The Web 2 situation used to be seen as odd—unprofitable companies going public?—and the subject of much derision by normies. Now we’re used to it. The Web 3 situation we still can’t grok, and think it violates fundamental laws. Maybe we’re just doing things in a different order.
Jon Whitticom, Chief Product Officer at @FreeWheel, will join Experian at #CannesLions2022, along with leaders from @iab, @Experian_US, @nielsen, @TheTradeDesk, and @Roku, for a lively conversation about "Connectivity In The Ecosystem: The Evolution of TV & Video" on June 22.
Join Misha Williams, VP/GM, US Supply-Side Revenue at @FreeWheel, along with other industry experts, for a @the_ARF panel on managing the transition to a multi-currency market on April 13 at 2:10 PM ET: frwl.tv/3KAk7A5 #ARFAxS
Tess O'Brien, VP of Demand Enterprise Sales at @FreeWheel, recently sat down with @Beet_TV at a #BeetRetreat to discusses our new audience-based TV buying technology. The new #tech enables unified planning across premium linear and connected TV. frwl.tv/3JkmhlU
The only thing better than the original #ONE21? The sequel: #NBCUOne22! So proud of @NBCUniversal @comcast @skytv and this team and the future of advertising and tech we’ve built together.
How to Get Into #DataScience in 2022 Download a Free Copy of the #Ebook: aitimejournal.com/how-to-get-int… cc @KirkDBorne @vopani @Bob_Bress @pierrepinna @IainLJBrown @ipfconline1 @lisachwinter #dataScientists #DataAnalytics #dataScientist #ArtificalIntelligence #AI #AItimeJournalEbook
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