Comcast Advertising @ComcastAd
By serving the entire premium video ecosystem, we have transformed TV into the world’s most effective marketing medium. See @Effectv and @FreeWheel for more. comcastadvertising.com NYC Joined January 2020-
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View our April Industry Spotlight for insights and news from @ComcastAd, @DISQO & @MRI_Simmons➡️ thevab.com/industry-spotl…
At Comcast, our people are at the heart of everything we do – which is why we're honored to be recognized on the #LinkedInTopCompanies list as one of the best workplaces in the U.S. for long-term employee career growth and development. Learn more: comca.st/4aEZcbS
Save the date! We’re thrilled to announce @FreeWheel's return to Cannes June 17-20, 2024! Stop by to hang out on the FreeWheel beach, catch a content session, or chat with an expert about your advertising needs. Learn more: comca.st/3vRyrSA #FreeWheelCannes #CannesLions
In a time when content is fragmented across screens and platforms and where inventory is constrained, advertisers need to be able to confidently reach their target audiences. That’s where authenticated #addressable comes in. Read more from Larry Allen: comca.st/3UdoyqD
We're excited to share that Comcast NBCUniversal has ranked in the top ten for the second year in a row on this year's list of 100 Best Companies to Work For by @FortuneMagazine and @GPTW_US , ranking no. 10! comca.st/49j5XPe
Ying Wang and Larry Allen are set to take the stage at TVOT San Francisco on March 27th and 28th. They will engage in discussions about the factors influencing the evolution of the television industry, alongside their fellow industry peers. Learn more: comca.st/3IUcOUs
Year-round, we honor Women's triumphs and contributions to our company and society. This #WomensHistoryMonth, we're spotlighting remarkable women forging paths toward a more equitable world. Join us in celebrating throughout March: comca.st/4a1p5SN
We’re grateful to the Comcast Advertising team for their contributions over the past year. We appreciate your innovative contributions to the industry and your engagement, support, and entrepreneurial spirit. #EmployeeAppreciationDay
Our Allocation Module enables advertisers and publishers to manage the sum total of their #upfront video ad spend commitments across direct sold, #programmatic guaranteed and, for the first time, biddable programmatic deals.
Our Allocation Module enables advertisers and publishers to manage the sum total of their #upfront video ad spend commitments across direct sold, #programmatic guaranteed and, for the first time, biddable programmatic deals.
Wishing you good health and good fortune on this #LunarNewYear! Here's to a year filled with prosperity, good health, and success!
Celebrate the #YearOfTheDragon 🐉 at our #Philly HQ with a free cinematic experience at The Universal Sphere. Feb 15 through March 8, join beloved characters from @Dreamworks #KungFuPanda as they prepare for Lunar New Year. Reserve your spot ⤵️
Comcast honors the Black innovators and individuals who have shaped history. This month and everyday we acknowledge and celebrate the culture, contributions, and achievements of the Black community. Learn more here: comca.st/3OtQjZQ
JUST ANNOUNCED: Five immersive worlds. One amazing theme park. Universal Epic Universe opens 2025 at Universal Orlando Resort. #EpicUniverse Click the link to learn more: spr.ly/6019ppuV3
Carmela Fournier will join industry experts at the Media Insights and Engagement Conference in Miami, FL on January 23 to discuss how media companies can continue to engage with their audiences and increase effectiveness in a cookie-less world. comca.st/3S0EnQc #MIE24
"We need technology to help make our days easier." Karen Babcock, our VP of Strategy and Partnerships, joined a panel at #CES2024 hosted by @femalequotient to talk with other women leaders about what they wish the knew before starting a career in tech.
CES 2024: FreeWheel Shows How To Build a Better Ad Break @jlafayette @Advanced_Adv nexttv.com/news/ces-f-ree…
If you’re an auto marketer or dealer planning your advertising investment for 2024, keep these strategies top of mind: 📺 Invest in Multiscreen TV 🏀 Harness the Power of Sports 🎯 Target Locally 🤝 Drive Loyalty 📈 Measure Outcomes Read more ⬇️ comca.st/3S5pPzP
As programmatic video buying accelerates, metadata refinement may be the key to unlocking programmatic’s full potential. Here is a bigger, better programmatic process. bit.ly/48k3rZv
So long 2023.... Hello 2024! We're excited to ring in a new year full of opportunity. Thank you to all of our clients, partners and peers for making 2023 so memorable-- we look forward to more connection and collaboration in 2024. Happy #NewYear! 🥂
Ari Paparo @aripap
26K Followers 3K Following Ad Tech influencer. CEO and contributor @marketecturetv. Subscribe to my newsletter: https://t.co/DBNpzkhjvtAdTechGod 🍪 @AdtechGod
18K Followers 5K Following The Lord of RTB. God of Programmatic Prophecy. The Savior of AdTech Sinners. AdTechGod(™️)FreeWheel, A Comcast .. @FreeWheel
7K Followers 7K Following The Platform That Makes Premium Video Advertising WorkVinny Rinaldi @vinny_rinaldi3
2K Followers 2K Following Head of Media @hersheys | It’s not the destination, it’s the journey! |All viewpoints are my own|Lou Paskalis 🇺🇦.. @LouPas
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188K Followers 4K Following Authority, insight, and honesty on digital media and marketing.SHaiLLEY (he/his high.. @shails
1K Followers 1K Following @iabtechlab trying to make advertising a pleasant experience for consumers, brands, publishers and everyone in between(he/his greatness)Jared R Smith @jaredrileysmith
1K Followers 1K Following Sr. Analytics Engineer | DAA Certified Web Analyst™ | JavaScript Copy/Paste ExpertShiv @airgups23
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6K Followers 3K Following We make local businesses big and big brands look local. We are the most trusted media sales company in America, and we happen to be your neighbors.Andy Plesser @Beet_TV
10K Followers 1K Following This is the voice of https://t.co/imIZCp5Qyi, mostly its founder Andy Plesser. Even if you don't like beets, hope you enjoy the show.Paul Gubbins @Gu881n5
8K Followers 7K Following VP, CTV Strategy & Marketing @getpublica. Previously Unruly, Verizon, PubMatic, StrikeAd & Reuters. AdTech Geek & @ExchangeWire AdTech Personality of 2018.Meg Dykstra @MegDykstra34625
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123 Followers 3K FollowingJesús Mascías @jmascias
87 Followers 91 FollowingTom St.John @tomsaintjohn
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18K Followers 5K Following The Lord of RTB. God of Programmatic Prophecy. The Savior of AdTech Sinners. AdTechGod(™️)Terence Kawaja @tkawaja
31K Followers 1K Following media/tech advisor, banker, contrarian, comedian - often all of the above.Comcast @comcast
179K Followers 47 Following Bringing innovative technology and extraordinary entertainment to millions.FreeWheel, A Comcast .. @FreeWheel
7K Followers 7K Following The Platform That Makes Premium Video Advertising WorkVinny Rinaldi @vinny_rinaldi3
2K Followers 2K Following Head of Media @hersheys | It’s not the destination, it’s the journey! |All viewpoints are my own|Rich Greenfield, Ligh.. @RichLightShed
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27K Followers 11K Following I primarily post on LinkedIn. l help marketers connect their efforts to the enterprise growth agenda and tech companies hone their narratives. #F1 fan!Kerry Flynn 🐶 @kerrymflynn
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188K Followers 4K Following Authority, insight, and honesty on digital media and marketing.SHaiLLEY (he/his high.. @shails
1K Followers 1K Following @iabtechlab trying to make advertising a pleasant experience for consumers, brands, publishers and everyone in between(he/his greatness)Publica by IAS @getpublica
948 Followers 735 Following Publica is a leading demand agnostic CTV Ad Server owned by @integralads. Awarded 'Best CTV Ad Server' in the 2023 @VideoWeek awards.Jared R Smith @jaredrileysmith
1K Followers 1K Following Sr. Analytics Engineer | DAA Certified Web Analyst™ | JavaScript Copy/Paste ExpertShiv @airgups23
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6K Followers 3K Following We make local businesses big and big brands look local. We are the most trusted media sales company in America, and we happen to be your neighbors.Andy Plesser @Beet_TV
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351 Followers 2K Following Digital Media Agency | D2C | AdTech | Data | Growth Unlocks | Ops | NBD | Strategy | NIL | DEI | Partnerships | CTV-OTT | Pharma | #streamingtv | Go UW Badgers!Locality @WeAreLocality
33 Followers 28 Following Locality is the industry’s preeminent local television solutions provider.Tucker Middleton @TuckerMiddleton
898 Followers 1K Following Democratic ad maker @ Putnam Partners. North Carolinian.Sean Cronin @Scronin1517
118 Followers 583 Following Boston Sports Fan, Father, Political Junkie, Music LOVERRyan Woolaver @ryan_woolaver
113 Followers 205 FollowingMatt Dickman @MattDickman
17K Followers 6K Following SVP, Brand & Digital Communications @Comcast. Loving husband, father & technology evangelist. Aspiring Philadelphian. Thoughts are mine.Xumo TV @xumoTV
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56K Followers 48K Following Serial Media Innovator, broadcasting coast-to-coast on #DMRadio & #InsideAnalysis. Sign up for weekly insights about #Analytics & #AI - https://t.co/z2Y9EJvDEYThe PDMI @ThePDMI
254 Followers 215 Following The PDMI is the association for a new era of performance and DTC marketing. Join us Oct. 7-9, 2024, in San Diego: https://t.co/uWUqtum1M1View our April Industry Spotlight for insights and news from @ComcastAd, @DISQO & @MRI_Simmons➡️ thevab.com/industry-spotl…
Why John Wanamaker is Still Right About What’s Wrong with Marketing, and How Authenticated Addressable TV Advertising is Finally the Answer via @ComcastAd #FreeWheelEmp bit.ly/3vLrPVW
Why John Wanamaker is Still Right About What’s Wrong with Marketing, and How Authenticated Addressable TV Advertising is Finally the Answer via @ComcastAd #FreeWheelEmp bit.ly/4ar7DHM
Why John Wanamaker is Still Right About What’s Wrong with Marketing, and How Authenticated Addressable TV Advertising is Finally the Answer via @ComcastAd #EffectvEmp bit.ly/4aUA68E
Addressable TV is a powerful tool that can help close the loop between exposure and action, making it incredibly valuable in today’s media landscape via @ComcastAd #FreeWheelEmp bit.ly/4cXIq9r
AudienceXpress, a @ComcastAd company, has announced a series of new data collaborations with @ispottv to to come up with new ways to bring new data sets to TV ad measurement, as well as to drive and enhance performance TV marketing solutions. #FreeWheelEmp bit.ly/4aYIUua
At Comcast, our people are at the heart of everything we do – which is why we're honored to be recognized on the #LinkedInTopCompanies list as one of the best workplaces in the U.S. for long-term employee career growth and development. Learn more: comca.st/4aEZcbS
Why John Wanamaker is Still Right About What’s Wrong with Marketing, and How Authenticated Addressable TV Advertising is Finally the Answer via @ComcastAd #FreeWheelEmp bit.ly/4dcnvj2
Education is underway at #PDMIEast, with #CTV the topic and @GainSharePM, @JamLoop, @ComcastAd, @tv_scientific, and #TCAtv on stage. Join us through 10:30 for insights. And thanks to @BluewaterFL for sponsoring #ThePDMI’s sessions this week!
Why John Wanamaker is Still Right About What’s Wrong with Marketing, and How Authenticated Addressable TV Advertising is Finally the Answer via @ComcastAd #EffectvEmp bit.ly/3TTjszt
Addressable TV is a powerful tool that can help close the loop between exposure and action, making it incredibly valuable in today’s media landscape via @ComcastAd #EffectvEmp bit.ly/4aN3mhF
New from @FreeWheel: Learn how advertisers and platforms alike can balance ad frequency, maintain viewer engagement, and achieve advertising goals. #FreeWheelEmp bit.ly/43IFmtP
New from @FreeWheel: Learn how advertisers and platforms alike can balance ad frequency, maintain viewer engagement, and achieve advertising goals. #EffectvEmp bit.ly/43JK1vk
What's working in premium CTV programmatic? Why are relationships so important? And what are the primary challenges currently facing the industry? Watch @FreeWheel CRO Katy Lora on the intersection of premium CTV and programmatic with... #FreeWheelEmp bit.ly/3TKQvFN
Meet #CTVAdDaysLosAngeles new speaker! Join Kevin Lemberg, VP, Addressable Enablement for @ComcastAd, at the panel “Solving the CTV identity crisis” to discuss CTV as the perfect platform for measurement and optimization. Register today: lnkd.in/edcBKBwP
From @FreeWheel's recent Programmatic Activation Summit, CRO Katy Loria speaks to @Beet_TV about embracing the intersection of premium #CTV and #programmatic. #FreeWheelSummit #FreeWheelEmp bit.ly/4aAczJZ
The power of live video content to drive viewership is undeniable. @FreeWheel's Video Marketplace Report analyzes viewership during the 2nd half of 2023 with a focus on the unique value proposition of the live, ad-supported environment. #FreeWheelEmp bit.ly/3TYiTFE