VAB @VABintel
VAB navigates video advertising through industry-defining insights & custom analyses, addressing today’s challenges & inspiring tomorrow’s conversations theVAB.com New York Joined January 2013-
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Join the Experts! 💡 With opportunities in streaming video exploding, secure your front row seat at our Spotlight on Streaming webinar. With experts from @RPA_advertising, @LiveRamp, and @DIRECTV Advertising, we'll explore what's new and next in streaming next Wed, 5/1 @ 12pm ET
Is TV really dead? 📺🤔 Robin from @rainforgrowth shares her perspective: "The news of television's death is greatly overstated. Every one of us accesses television in a different manner..." Tune in for more insights from our webinar! thevab.com/vab-happenings…
View our April Industry Spotlight for insights and news from @ComcastAd, @DISQO & @MRI_Simmons➡️ thevab.com/industry-spotl…
We've distilled our analyses and knowledge of the constantly evolving video ecosystem into 4 key strategies that will empower marketers to create more effective #marketing campaigns in 2024 and beyond! Download now. #advertising #measurement
The streaming space is one of the more competitive arenas out there, and @VABintel and @hubresearchllc teamed up to identify six important areas for streamers to focus on to help find success. cablefax.com/distribution/s…
Discover key insights from @FreeWheel's latest Video Marketplace Report for the 2H of '23, highlighting significant trends like the digital expansion of live premium video and the surge in Connected TV usage across the US & Europe. Download now ⤵️ freewheel.com/insights/repor…
Learn with @Video_Amp how to leverage a data and tech-first approach for media currency & measurement from Grace Golden and Peter Nummerdor, featuring insights from Benjamin Vandegrift of VAB. Watch now! ➡️ thevab.com/vab-happenings…
Did you know that nearly everyone is tuning into ad-supported #streaming these days? 📺✨ 80% of adults are on board and so are we, catching our favorite shows while navigating a sea of ads! Dive into our top 10 charts for a no-fluff, all-facts blitz➡️thevab.com/insight/top-10…
Stay up to speed on the latest #streaming stats, trends and behaviors with our Streaming Video Resources! Visit below for over 35 reports from VAB and industry partners like @Tubi, @SpectrumReach, @BrightLine_TV and @innovid.
View our March Industry Spotlight for insights and news from @BIAAdvisorySvcs & @ispottv ➡️ thevab.com/industry-spotl…
LIVE NOW ▶️ Why is it important for marketers to embrace a data- plus tech-first approach? "I see all of the systems that enable the ecosystem of currency and measurement as a big data problem..." - Peter Nummerdor at @Video_Amp speaks at our webinar, happening NOW. Join below!
TOMORROW @ 12pm - At the intersection of data + tech is where marketers and publishers level up their ROI – and feel truly empowered to precisely measure and reach audiences across platforms. How do you get there? Join our webinar TOMORROW w/ @Video_Amp ➡️ thevab.com/vab-happenings…
Earlier this month, we kicked off March with enlightening conversations at 2024 @Beet_TV Retreat. Sean Cunningham, VAB gave a high-level summary of our recent survey fielded w/ @AdPerceptions, revealing disconnects between marketer vs. agency attitudes➡️ thevab.com/vab-happenings…
Discover the full scope of your campaign’s reach. Different types of video impressions can reshape your understanding of the story told by your campaign data. Download our newest release to find out more ➡️ thevab.com/insight/what-v… #videoimpressions #measurement #mediametrics
Picture this... A world where you reach the specific audiences that are right for you, whichever screen they're on. Enter: Audience-Based Buying. Learn why advertisers are shifting to this future-proof method with @SpectrumReach. Watch here: spectrumreach.com/articles/futur…
What's the price of opacity? In her new blog, Leah Montner-Dixon, Director, Audience & Behavioral Insights shares how badly #digitaladfraud can impact marketers' bottom lines through financial, brand and legal complications. Read more on LinkedIn 📚 linkedin.com/pulse/price-op…
Next week: VAB Ben Vandegrift is headed to the 2024 @TVOTshow. Planning on being in San Francisco? Check out his panel, "What's the Deal with Measurement?", Thurs, 3/28 at 9:05am PST w/ industry execs from @itsfreetelly, @Comscore, @qonsent, & @edo_data. itvt.com/event/tvot-sf-…
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Future of Video Confe.. @video_future
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77K Followers 1K Following We’re an award-winning creative agency with offices in New York, London, Tokyo and São Paulo, Dublin and part of Accenture Song.The streaming space is one of the more competitive arenas out there, and @VABintel and @hubresearchllc teamed up to identify six important areas for streamers to focus on to help find success. cablefax.com/distribution/s…
Interesting Stat Of The Day I: 54% of American T.V. viewers are now cordless, up from 49% in 2022. #Streaming now accounts for 38% of monthly time spent watching TV, compared to cable’s 51%. Source: @VABintel | Via @MarketingBrew
.@FreeWheel & @VABintel checklist aims to smooth path to premium TV Ads. via @Beet_TV #FreeWheelEmp bit.ly/3NQSkiy
@catlor37 @Beet_TV @VABintel Download FreeWheel and @VABintel's checklist for buying premium TV advertising in a multiscreen world. bit.ly/475dSyo
As buyers and sellers think about Video Everywhere, what does that mean for identity in Advanced TV? Discuss with @Video_Amp’s Joshua Chasin, @ID5_io’s Davide Rosamilia, and @VABintel’s Benjamin Vandegrift at 11:40am ET! #IABTechLab #BingeNYC
Join Benjamin Vandegrift, VAB's VP of Measurement Solutions, at the @IABTechLab Binge Event on Dec 7, 2023, at 11:40am EST in NYC. He will speak on Identity in Advanced TV with industry execs from @Video_Amp, @ID5_io, & @IABTechLab.
Viewership of women's sports has experienced an extraordinary surge, propelled by heightened interest, extensive media coverage, intensified competition, and the emergence of highly marketable star athletes. Via @VABintel #FreeWheelEmp bit.ly/3sX07UB
Viewership of women's sports has experienced an extraordinary surge, propelled by heightened interest, extensive media coverage, intensified competition, and the emergence of highly marketable star athletes. Via @VABintel #EffectvEmp bit.ly/46sDghs
So important that industry definitions of "premium video" advertising include: + Transparency + Seen by real people Since so much of what is being sold as CTV today is better suited for a masquerade party .... Thanks @FreeWheel & @VABintel !!! mediapost.com/publications/a…
Pleased to announce our currency agreement with the top entertainment destination for the holiday season @Hallmark Media. The shift to big data currencies & advanced audiences is catapulting us towards a future of smarter media investments & increased ROI bit.ly/3seVIvY
We take ad fraud seriously. During an @advertisingweek New York panel hosted by @VABintel, FreeWheel GM Mark McKee discusses some of the proactive efforts we have in place to combat ad fraud and put brand safety first.
New @VABintel Analysis: In a Wave of Online Misinformation, Multiscreen TV Delivers Consumer Trust Read more: brnw.ch/21wE1GL 📺 #misinformation #OnlineMedia #AdTech
This is spot on. How #marketers can be "apex shot-callers" again as #advertising fraud hits $84 billion, @VABintel #CEO Sean Cunningham tells @marketingdive's @leninstomb here: buff.ly/4003giD
Attending #AWNewYork2023? Our @vilade_john will be on the @VABintel panel - #BrandSafety vs. #AdFraud: The Difference and Why it Matters to Brands on Wednesday October 18 @ 11:20am. Register here newyork.advertisingweek.com/aw/schedule/se…
Now we are getting automotive advertising from Lansing, MI… in Boca. @VABintel #localdigitalfail
We're excited to join the conversations at @AWNewYork_! With partners like Evan Shapiro, @beachfrontmedia, @VABintel, and @wearemiq, we'll explore the future of #streaming, #CTV, and #AI. Learn more and connect with us events.spectrumreach.com/awny2023
@VABintel @innovid @UMWorldwide @TheTradeDesk 🎉 Two more weeks to go - see you then!
Free #webinar Tues 10/3 @ 12P ET! @blockgraph & @VABintel execs discuss how #datacleanrooms & #cleantech are transforming the way marketers harness data strategically across the TV ecosystem. thevab.com/vab-happenings… #datadrivenTV #dataprivacy #BlockgraphThatData #VABWebinar
Don't miss FreeWheel GM Mark McKee discussing brand safety, ad fraud, and premium video with VAB during @advertisingweek next month in New York.
If you are headed to @advertisingweek New York this year, come see us at The Screening Room for exciting panels all week long. Check out our lineup focused on the industry’s hottest topics right now -- AI, retail media, and brand safety.
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