Angelina Eng @angelinaeng
30 years in digital advertising. VP Measurement, Addressability & Data Center at IAB. linkedin.com/in/angelinaeng/ New York, NY Joined March 2008-
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check out my latest article: Can Advertisers Achieve “Perfect” Measurement in a Complex Digital World? linkedin.com/pulse/can-adve…
🚀 Tear into the AdTech jungle with our latest episode where we strip down the jargon and hit the core of digital madness. This isn't just talk; it’s your all-access pass to the secret sauce of online marketing, privacy dramas, and the next wave of internet wizardry. Brace…
East coast earthquake? I think we just had one here in NY!
This week's highlight: "Revitalize Your Career Path This Spring with a Bold New Look and Confident Approach" 🌷🔄 + 47 job openings! #payitforward #gigalrt #jobalert #jobopenings #jobopportunities #hiringnow linkedin.com/pulse/angies-c…?
When it comes to top challenges procurement tops my list. Brands need to allow agencies to hire seasoned executives who are “thinkers” and not just staff teams with “doers”. The struggle is real. Talk w/@pesach_lattin, Adotat youtu.be/mroirY-KugQ?si…
Cookie Monster decided to drop by @IABTechLab’s #CookieCrumblesNYC event 🤣🤣🤣 @anthonykatsur @shails
Did you know the numbers on Central Park's lampposts aren't random? They're a clever code revealing your nearest street and how far you are from the park's center—ideal for emergencies or finding friends. tripadvisor.com/ShowTopic-g607… #NYCTips #CentralParkSecrets
In this week's edition of Angie's Career Gazette, uncovering the superpowers of ad operations teams and69 job positions available now. linkedin.com/pulse/angies-c…
The newly released State of Data 2024 report reveals the substantial operational & financial adjustments being undertaken by the digital ecosystem as it moves towards a privacy-by-design architecture. Download the full study conducted with @BWGStrategy: bit.ly/3x9CQ3l 📊
There was a time when several ad agencies were located on Madison Avenue but over the last 20 years most of them moved. Are there still agencies on Madison Ave? 🤔
The newly released State of Data 2024 report reveals the substantial operational & financial adjustments being undertaken by the digital ecosystem as it moves towards a privacy-by-design architecture. Download the full study conducted with @BWGStrategy: bit.ly/3VoUXwe 📊
Can Privacy and Performance Co-Exist Within the Privacy Sandbox? Read the full article! #PrivacySandbox #DigitalAdvertising #PrivacyFirst #IAB #IABTechLab #PostCookie #Measurement linkedin.com/posts/angelina…?
Sorry. No listings posted this week. LinkedIn glitched on me and I lost 90% of my contact. But I was able to recover some. linkedin.com/pulse/angies-c…
I’ve been using Outlook forever (20 years give or take). Someone just told me there’s a Pin 📌 feature. 🤯🤯🤯🤯 Game changer!!!
Get ready for an epic follow-up to one of theIABALM 2022! Brace yourself as @nielsen, @Comscore, @Video_Amp, and @ispottv's leaders engage in a debate about the present state of #measurement. You won't want to miss this session. Join them here: bit.ly/4baX4Jw
In this week's edition: 📍 Overcoming Imposter Syndrome After Being Laid Off 📍 How You Can Use Imposter Syndrome to Your Benefit 📍 Joanna O'Connell: Illuminating Advertising's Path to Success 📍 Plus 50 US job listings in advertising and marketing linkedin.com/pulse/angies-c…
In this week's edition: 📍 The Interview Tightrope: Showing Eagerness Without Desperation 📍Unlock the Secret to Effective Networking on LinkedIn - Without Premium! 📍How to Believe in Yourself 📍 10 latest news and articles 📍66 US jobs listed linkedin.com/pulse/angies-c…
New speaker announced: @mitchellreports, @nbc’s Chief Foreign Affairs Correspondent and Host of “Andrea Mitchell Reports” will be joining #IABALM! Don't miss out on the discussion on #ResponsibleJournalism that Andrea will moderate. Register now: bit.ly/4aTxFEc
We couldn't be more excited about the lineup! Hear from top-notch CMOs representing the best in the industry from @Ford, @Unilever, @paramountco, @jpmorgan, @netflix, @CocaColaCo, @UMWorldwide, & @BestBuy. Register now: bit.ly/3NMXSdD. #marketinginsights #industryexperts
AdTechGod 🍪 @AdtechGod
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5K Followers 2K Following First-party data craftsperson. AI forevermore. Converting people. Growing things. Crusading for relevance. 🎸 ⚾️ 🍕🚀 Tear into the AdTech jungle with our latest episode where we strip down the jargon and hit the core of digital madness. This isn't just talk; it’s your all-access pass to the secret sauce of online marketing, privacy dramas, and the next wave of internet wizardry. Brace…
Great remarks from @Richymediaguy at @iab policy and legal summit. 1. Advertising is a regulated industry. 2. Govt will enforce these regulations. 3. Selling and sharing data is under heightened scrutiny. It isn’t just about what YOU do. It’s about the platforms you work with.
Today on my show I have @angelinaeng of the @iab. Hold on folks because you're going to learn all about #measurement and #addressability in the marketing world, even if you care not. youtube.com/watch?v=mroirY…
Maddow: "I want to associate myself with all my colleagues both at MSNBC and at NBC News who have voiced loud and principled objections to our company putting on the payroll someone who hasn't just attacked us as journalists but someone who is part of an ongoing project to get…
@garjoh_canuck @aripap @AdtechGod @AdTechExplained @airgups23 @tkawaja @NatrianMaxwell @mjbarash @adamheimlich @humanpropensity @Myles_Younger @ckane @angelinaeng @aexm this is one reco list where I was following 100% - @humanpropensity @Myles_Younger @ckane @angelinaeng @aexm, all critical contributors!
@noornaseer18 @aripap @AdtechGod @AdTechExplained @airgups23 @tkawaja @NatrianMaxwell @mjbarash @adamheimlich Still many good ones are missing from the list @humanpropensity, @Myles_Younger, @ckane, @angelinaeng, @aexm and many trade press people from AdExchanger & AdMonsters.
@airgups23 Device graphs link multiple devices to a user. ID resolution matches different identifiers to a single entity. Alternative IDs offer privacy-friendly identification. ID bridging connects IDs across platforms. All improve targeting and measurement while ideally respecting privacy.
Jesus Christ. Scranton Joe came ready to fight.
I propose a minimum tax of 25% for billionaires. Just 25%. That would raise $500 billion over the next 10 years. Imagine what that could do for America.
Have you ever bought tickets for a big game based on one price, but then noticed it ticked up at checkout due to hidden fees? Economists call that "drip pricing" and companies use it to rip you off. Under my Administration, we're putting an end to those hidden junk fees.
@angelinaeng @rbeeler @shails I worry people would infer "customer" to mean a user who has made a purchase (i.e. distinguished from a user who hasn't). There's also a need to distinguish user provided data that makes them uniquely identifiable (email, phone) vs attributes (age, geo).
@aripap I am not throwing away my (ad) slot!
@AdtechGod Am I the only one getting Gizmo vibes
Patchwork privacy law + cookie deprecation means you better learn how to scale without identity @angelinaeng #progio
@angelinaeng forecasts that 80% of the internet will not be addressable. A reality for many pubs already, but will become much more a buyer problem as walls and legislation go up #progio
You can't do all of this in a privacy policy- you need tools and platforms. "We need more tech for P.E.TS., like clean rooms" #progio @IABTechLab