Ssd @mrgroowth
Founded Growth Labs & Ceofme Club | I help founders, CEO & creators grow audiences, build communities, and align content marketing with business growth bws.ck.page/newsletter Joined September 2022-
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You can have the best service in the world. You can have the best product in the world. But without the right content, messaging, and offer you won't get anywhere!
Stepping out of your comfort zone can help you break free from your limiting beliefs and open up a world of possibilities.
building a meaningful relationship >> building an audience. This approach makes my Twitter journey 10x more rewarding.
“Rome wasn’t built in one day.” This is the approach you should be taking when it comes to building an audience.
The content you put out determines the following you attract. Think about who can benefit most from your knowledge and create free content for them.
The hardest part about building a personal brand is consistency. Showing up every day is 99% of the battle.
Write to one person. Writing content for everybody, attracts nobody.
Writing engaging tweets comes down to one thing: Providing value.
Build your personal brand, and you'll never have to send a CV.
How many opportunities have you missed because you were too afraid to start?
Use content to attract raving fans on autopilot. And use consistency to occupy permanent square footage in your audience's mind.
Stop trying to 'crack' the algorithm to get better results. Focus on what you can control: Content quality and relationships with your audience.
Building a personal brand takes time, effort, and consistency. Be patient and stay focused on providing value to your audience.
Use data to craft content your audience *actually* wants. Data helps you solve the toughest part of building a personal brand.
ChatGPT is a tool, not a replacement for your own creativity. Use it to enhance your writing skills and write compelling content.
The benefits of building a personal compound over time. Like any smart investment, it builds on itself. Build once and you can reap the benefits for the rest of your life.
The day you plant the seed is not the day you eat the fruit. Same with building a personal brand, and being a creator. It's a game of patience and willingness to keep going.
Building a personal brand = "scaling yourself". Instead of chasing opportunities, they come to you!
Nobody will trust your business if they've never heard of it! Personal brand is king when it comes to building trust and increasing your sales.
Audience is the currency. The biggest companies in each category are going to be built by people with the most engaged audiences. Start now.
Edward Kim @ballislifekim3
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You have everything you need to make an income online. How do I know that? Because you are able to read this.
Your brand is suffering because you aren't putting effort into the right places. Here are 5 signs that you are NOT maximizing your social media: 🧵
@mrgroowth @Copywriting_Dad That was my biggest takeaway from the new Bob Marly documentary.
I've made millions following the same strategy Ryan Reynolds has to create billions. What is it? This strategy has helped him make over $14B in industries ranging from: - Gin - Football - Telecommunications His strategy is an insight into the future of business 👇
Startups - What are you working on? - Pitch in 10 words max: - Website URL: Let's go 🚀
Too many people try to be clever when they could just write about their experiences. I get way more interaction when I share: - My milestones - Things I've learned recently. - How often X makes me prove I'm human. None of which, I write cleverly.
Thanks for reading! If you enjoyed this, feel free to RT and follow @arjunb023 for more entrepreneurship advice like this! While you’re at it, check out my current company @rye. We’re changing the future of eCommerce– learn all about it at rye.com.
To recap, here’s what I learned from leading growth at Reddit: 1. Experiment relentlessly 2. Be agile 3. Lose your ego It's not always easy. And you'll make mistakes. But these principles compounded over time drove Reddit's growth to hundreds of millions of users.
For the app, we knew getting users to download and use it regularly was key. Reddit needed to be part of their core daily social media routine. Once we saw this among users, the Reddit app became the main driver for retention.
For onboarding, we obsessed over getting users to the "aha moment" as quickly as possible. Users needed to experience this moment within the first 10 seconds or else they would bounce. So we ran countless A/B tests to optimize this first impression.
For SEO, even a 1% conversion of new visitors from Google could mean millions of new DAUs. So we invested heavily in SEO to build the top of the funnel.
1. SEO - Huge top of funnel to convert Google searches into users 2. Onboarding - Had 10 seconds to show value proposition to users before they bounced 3. Mobile App - Getting users to the app led to better retention & engagement
Getting too attached to "your idea" leads to wasting time & resources trying to perfect it. Instead, try many things and be objective about results. Through this process, we found 3 big levers for Reddit’s growth:
Lesson #3: Lose your ego No one can predict what ideas will work. It’s easy to get passionate about specific ideas thinking they’re you’re golden ticket to 10X growth. However, it was just the compound effect of many experiments that moved the needle.
If we felt that things were moving too slowly, we'd sometimes have to ignore company policy to get things done. An agile mindset was critical: 1. How to get to MVP faster 2. What can we do to speed up the timeline 3. Embrace mistakes and learn from them
Our process was simple: - Prioritize ideas based on growth funnel - Take ideas from the top, build an MVP - Test, gather data, iterate We made some mistakes. Like sending NSFW push notifications… (:sweat_smile) But this experimentation culture led to huge wins.
Lesson #1: Experiment Relentlessly When I joined the growth team, we used an Excel document to organize our un-tested ideas. And everyone at Reddit could add to this document. So at any given point, we had 200-400 different ideas to work on.
In 2017, I joined Reddit when there were <140 employees. Last month, Reddit IPOed for $6.5B with over 2000 employees. My top 3 lessons from leading growth at Reddit:
Anytime I feel a bit stuck or overwhelmed, I reflect on 1 question: “Am I thinking in days, months, years, or decades?” I’ve found almost all of my negative results come from short-term thinking, and this question always refreshes my perspective.