Optimizing Website | CRO, A/B Testing @optimizingweb
We help eCommerce owners increase their sales on mobile devices. Follow us if you are interested in CRO, marketing, design. optimizingwebsite.com Joined August 2019-
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Good design is a lot harder to notice than poor design, in part because good designs fit our needs so well that the design is invisible, serving us without drawing attention to itself. Bad design, on the other hand, screams out its inadequacies, making itself very noticeable.
Those who pay, pay attention ‐— and the more they pay, the closer attention they pay. You are doing your audience a huge disservice if you undervalue what you are selling.
If you have invented a great product but you haven't figured out a way to sell it, you will not make money even if the product is too good. More businesses fail because of poor sales rather than a poor product.
“People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and help them throw rocks at their enemies.” - Blair Warren, The One Sentence Persuasion
Weak character will neutralize all of the other possible good qualities a person might possess. People of real strength are as rare as gold; if you find them, you should respond as if you had discovered a treasure. - The Laws of Human Nature, Robert Greene.
If you study any successful website, you will find out that they focus on their customers. Customer-centric design was—and still is—surprisingly rare. Customer-centric, customer optimized websites are winning. Customers like them, they visit them often, and they spend a lot.
Most companies design for beauty. Successful companies design for function, not for aesthetics. Good web design means understanding your visitors and your business goal deeply, then designing to meet both of their needs. Optimize for the product’s core function. Make it simple.
The 1-page marketing plan by @allandib
Avoid making huge website redesign. Keep doing incremental subtle changes frequently. Keep what is working. Remove which is not.
Avoid sending long emails. Nobody reads long sales email. Send emails that short and easy to read on mobile phones.
You need to offer customers their prefered payment option not yours and only way to do that is adding many payment options in you eCommerce store.
Your job is not only to find a way to sell what your prospects wants but also to give them what they need.
You should take more pleasure in doing a favour than receiving one.
If you want to be successful, you should model businesses that have already proven to work rather than attempting to create something entirely new. One effective approach is to analyze successful businesses and identify ways in which you can enhance them even further.

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