Victor Tomas | Google Ads for Ecommerce & DTC @victortomasecom
Google Ads for ecommerce & DTC brands | More than €20M generated online | Founder @ciasomedia & @acsserads ciasomedia.com/ecom Get in touch 👉 Joined December 2012-
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The past 3-4 months we've developed and almost perfected a setup for supplements brands/one product store brands Seeing some sick results Month... 1) Getting structure up and generating first data 3) Optimize structure 4) Scale like crazy (tripled this brands budget past week)
Last week I signed my 13th new client this year 13 was the magic number for me Why? Last year I had no real way of generating leads I tried so much, but nothing worked But I'm a grinder, never stopped When leads weren't coming in, I chose to focus a lot on honing my skills…
Supplement brand from €0 spend on Google, to €400+ daily Easy Dec-Feb: Build, test and prepare March-April: Prosper
Not seeing the best results from your Pmax? Look at: - Branded vs non branded traffic - Remarketing vs new traffic - Dive into a pmax script and the spend split over placements -> optimize to even out performance -)
Too few brands optimize their Google Shopping titles to even begin with But there's a lot more to be done in Google Merchant Center that improves your results even more Here's our GMC checklist you can use to boost your shopping ads results [don't forget to bookmark for later]…
Our new ways of making sure our clients stand out in the market: - Going HARD'er then eveyrone else on under-utilized marketing channels > YouTube Shorts - Optimizing their ads using new methods > Everyone are using the same bidding etc > We're getting into POAS bidding
The one thing the new google ads design is good for YouTube ads –> Excluding app placements Because for some reason, in editor you can't choose "all" anymore(?) and in the old design "excluded placements" isn't a thing #ppcchat
TLDR is that PMAX is a black box that no one knows what to do with… It is. But it's also a machine that if you know how to use it, can do great things for you Here's my best advice for Pmax at the moment which we are seeing working: ↳ if Meta is your main platform, be…
TLDR is that PMAX is a black box that no one knows what to do with… It is. But it's also a machine that if you know how to use it, can do great things for you Here's my best advice for Pmax at the moment which we are seeing working: ↳ if Meta is your main platform, be…
To ACTUALLY scale your store with Google → You need new customers. What a lot are experiencing right now: 1. Rely everything on Pmax 2. Complain Google isn't driving new customers 3. Stop advertising with Pmax all together But to actually start driving incrementality? →…
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@AaronJNosbisch @JemBourouhDE @drinkbrez What's the secret sauce to get the PLAs to trigger from those keywords? Are you using performance max or classic product listing ads? It seems like such a black-box.
The past 3-4 months we've developed and almost perfected a setup for supplements brands/one product store brands Seeing some sick results Month... 1) Getting structure up and generating first data 3) Optimize structure 4) Scale like crazy (tripled this brands budget past week)
Shaving your BALLS is dangerous...but not with our trimmer. Men's Health voted our trimmer "BEST BODY GROOMER FOR BALLS" for their Editor's Choice Award.
I'm shutting down the Agency at the end of May Here's why 👇
I’m gonna just leave this here and say I’m happy to find time to speak with anyone 1:1 who’s having issues. Don’t know who your rep is? I’ll try to help find them. Have feedback? I’ll listen. Feel free to DM me
These stories are becoming more and more common. @z_cox2 I’m just gonna tag you every time I see I good illustration of the experience I see brand ms having.
@victortomasecom Solid win !!
Not seeing the best results from your Pmax? Look at: - Branded vs non branded traffic - Remarketing vs new traffic - Dive into a pmax script and the spend split over placements -> optimize to even out performance -)
Last week I did an audit for a brand spending over $30k per month on Google ads. Over 40% of the traffic from PMAX was brand. No wonder some less experienced advertisers don't trust Google results. You need to: • Exclude Brand from PMAX • Have a dedicated Brand campaign with…
@victortomasecom this app is magical..those who dont leverage it are missing out!
@victortomasecom Love it. Hope you get 13 more the next month.
@victortomasecom big W bro
Last week I signed my 13th new client this year 13 was the magic number for me Why? Last year I had no real way of generating leads I tried so much, but nothing worked But I'm a grinder, never stopped When leads weren't coming in, I chose to focus a lot on honing my skills…
@victortomasecom Great result, love it.
@victortomasecom Unreal 🤯 Search?
Our new ways of making sure our clients stand out in the market: - Going HARD'er then eveyrone else on under-utilized marketing channels > YouTube Shorts - Optimizing their ads using new methods > Everyone are using the same bidding etc > We're getting into POAS bidding
Supplement brand from €0 spend on Google, to €400+ daily Easy Dec-Feb: Build, test and prepare March-April: Prosper
Best way to segment your Shopping Campaigns for highest ROI: By Product Collection (Suitcases vs Handbags) By Margin (High, Medium, Low) By Winners & Losers (more budget toward winners) Segmentation improves your relevancy, which improves your ROI.