Paris | Creative Strategist @parislmorrison
Paid social media for DTC Brands | Performance Marketing | Building @coheirstudios Austin, TX Joined January 2026-
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During my senior year of high school, I took an entrepreneurship class. We studied and analyzed Super Bowl ads. I remember it being my favorite part of the class, even though I’m not a football fan. I originally wanted to open a coffee shop franchise. I spent the entire school year building a business plan for it, only to toss it out. 6 years later, I’m pursuing creative strategy. Building a creative strategy business wasn’t the plan back then. But looking back, the signs were already there. It’s a full circle moment. That class made me realize you can still make a difference if you decide not to go the traditional route, and pursue what you’re actually interested in. Now, I’m obsessed with all things direct response marketing. I used to complete assignments for a grade; now I study to create impactful work. How did you end up where you are now?
It's Tuesday. Day 1 of STACKTEMBER. Here's what I'm stacking over the next 30 days: Skills: 30 minutes daily invested in creative strategy. Studying ads, writing ads, hook variation practice, testing new angles, reading industry articles. Habits: 3 tasks before 12pm to keep the needle moving (Sundays excluded). Evidence: Tracking every win + loss, to build proof and momentum. The work starts today. Think about the outcome you want by December 31st. Then get after it. Share what you're working on below.
@aditikbuilds Creative strategy business
Posted on X for 30 days straight. Posts weren’t perfect. Or polished up. The goal? To post consistently, without over-editing each post.
Posting quality content keeps your brand top of mind, regardless of how much you post.
The aesthetic practices that stand out are the ones who do the opposite. Don’t be a carbon copy. Create friction.
Unpopular opinion: Before/after content doesn’t build trust. Authority does. Every aesthetic practice posts b/a content. What is your practice doing to stand out?
Creating an aligned content strategy for your online presence will take the guesswork out of the equation.
Posting consistently on X has taught me the importance of posting imperfectly. Done > perfect.
Aesthetic practices don’t need more followers. They need more trust-driven content.
@siddharthwv Keep it simple and get to work.
Aesthetic content doesn’t lead to conversions. Content infused with authority + trust does.
@tasornp It helps you build trust faster
@KevinSzabo14 Setting micro-goals that connect to bigger goals is the way to go
Most aesthetic + wellness practices rely on promo posts. The practices that win: - Share value & expertise - Showcase authority - Build trust before clients book Don’t let future clients fall through the cracks.
If your business is constantly chasing trends, your online presence will become diluted.
Most med spas offer the same services. (from botox to laser packages) Only a few know how to position themselves in the market. If your content doesn’t: - Handle objections - Highlight your ICP’s pain points - Show in-depth transformations - Explain the purpose behind treatments You’re leaving money on the table.
@LoganTGott This is insane
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