Roberto Pérez @rob_perez_c

College Professor. Marketing & Communications Expert Chile Joined January 2016

Tweets

581
Followers

157
Following

447
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595

@cesuai @ces_uai

7 years ago

A diferencia de algunos medios de comunicación chilenos, el diario The Financial Times sí supera el nuevo comportamiento de sus lectores. ¿Cómo lo hizo? Lee la nota aquí: sforce.co/2HFRzrc

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[PRESS RELEASE] The latest IAB Europe research reveals that in-house is now the favoured model for advertiser #programmatic buying and two thirds of display ad spend in Europe is now traded programmatically. Read more: bit.ly/2OBcvju #AdSpend

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ADvendio @ADvendio

7 years ago

The @CBC is disrupting ad operations by letting their data speak to them. Learn our top 5 leadership lessons to consolidate ad sales. bit.ly/2N5WORu #adsales #canada #adoperations

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ADvendio @ADvendio

7 years ago

Top Digiday Publishing Summit 2019 Speakers at Milan & Vail bit.ly/2V5RsIN #digidaypublishing #adtech

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Roberto Pérez @rob_perez_c

7 years ago

digiday.com/marketing/5-2-…

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Roberto Pérez @rob_perez_c

7 years ago

The funding crisis in journalism has dominated industry conversations over recent years, whether it be about paywall strategies, diversifying revenues, or generating direct reader revenues. ow.ly/wV3O30njmms

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Roberto Pérez @rob_perez_c

7 years ago

The next 12 months will see major pieces fall into place, with heavier investments in data and e-commerce and marketers turning to in-house teams for purposeful creative that packs a punch. ow.ly/Io6y30njmhb

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Roberto Pérez @rob_perez_c

7 years ago

Regardless of the size of the business and the service or products they offer, every business needs marketing. But marketing today is not as it was a decade ago. ow.ly/1JUw30njmnx

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Roberto Pérez @rob_perez_c

7 years ago

The Next Evolution Of Programmatic: The Publisher Exchange | AdExchanger ow.ly/UpNY30nfNjF

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Roberto Pérez @rob_perez_c

7 years ago

GDPR Will Pick Up Momentum In 2019 | AdExchanger ow.ly/uega30nbjbA

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Roberto Pérez @rob_perez_c

7 years ago

What a crazy, up-and-down year was 2018 in publishing! ow.ly/fksN30nbj1q

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Roberto Pérez @rob_perez_c

7 years ago

Las empresas europeas suspenden en social listening ow.ly/tquN30n74yC

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Roberto Pérez @rob_perez_c

7 years ago

Aligning sales and marketing enables sales teams to understand the profile of the people they’re selling to, and tailor their pitch accordingly. ow.ly/76fv30n4sg4

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ADvendio @ADvendio

7 years ago

The future of streaming media belongs to publishers with control. We examine the biggest gaps in ad management. bit.ly/2rPNo2Y #adtech #streaming #podcast bit.ly/2LufJEK

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Roberto Pérez @rob_perez_c

7 years ago

We have just integrated dynamic pricing to our software updates! Here is what we have been up to this month! #pricing #adsales #adtech advendio.smh.re/d

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Ad Tech Daily @adtechdaily

7 years ago

KURIER Digital Chooses ADvendio to Integrate Their Digital Ad Management Process buff.ly/2SWB1O5

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Western Media Group @westernmedia

7 years ago

Advertising operations technology trends for 2019 | via @ADvendio buff.ly/2BhfPv4

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IAB Europe @IABEurope

7 years ago

[INDUSTRY NEWS] The year 2019 is almost upon us. @exchangewire have invited hundreds of thought leaders to share their thoughts on what next year will hold. Read what experts predict for #DOOH in 2019: bit.ly/2Gkk0M9

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Salesforce Customer Success @asksalesforce

7 years ago

We are all about #Integration this week! Check back daily to see how to best integrate @salesforce to work for you!

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Roberto Pérez @rob_perez_c

7 years ago

Welcome Adam! He'll provide his extensive media expertise to meet the demands across the Scandinavian market in Sweden, Norway, Denmark, Finland, and Iceland. #adops #adsales #scandinavia advendio.smh.re/Y