Ryan @ryanshell

E-commerce agency (Hey Frankie) founder. Working with 7-9 figure brands on Shopify. Founder of a 12+ year old brand. Shark Tank alum. NY'er. Dad. HeyFrankie.com Charlotte, NC Joined September 2007

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Ryan @ryanshell

a month ago

Toyota had the hype, but they messed up on one crucial thing and it's impacting success with the new 4-Runner.

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Ryan @ryanshell

2 months ago

Dear Business Owners, your content doesn't have to be perfect. While you are perfecting, others are creating and leaving you behind.

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Ryan @ryanshell

2 months ago

This one simple question will help elevate your email marketing content.

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Ryan @ryanshell

2 months ago

The next time you're thinking about your email marketing or planning content, use this simple test to help determine if it's worthwhile.

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Ryan @ryanshell

2 months ago

Remember the last 1,000-word email you read? Probably not. So why are so many brands still so copy-heavy when it comes to email marketing?

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Ryan @ryanshell

5 months ago

Strawberry Milk Mob wasn't sending a welcome email after completing their pop-up. So we made one for them. 😉

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Ryan @ryanshell

5 months ago

When did auto dealer websites become so horrible? It's like 2001 e-comm.

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Ryan @ryanshell

5 months ago

It's safe to say my agency does not employee Intern Nick.

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Day 10: The shipment for my son’s game, which he invented, is still being held in customs. Anyone who thinks there's something fun about importing products or working with overseas manufacturers is a bit nuts. My son now asks me daily when the 3,000 units will arrive. It's…

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Ryan @ryanshell

6 months ago

Tariffs weren’t part of the lesson plan. But here we are. At 7, my son created a game. We spent 14 months turning it into a real product, learning everything from prototyping to production. Last week, the first shipment hit the port—and picked up a 20% tariff. We’d…

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Ryan @ryanshell

6 months ago

This subject line + sender name combo was pretty epic. It's definitely not something you should do for every marketing email.

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Ryan @ryanshell

7 months ago

40,000. That’s how many shirts I needed to sell to hit $1 million in revenue when I started my first e-commerce business. I remember it like it was yesterday. My “office” was a tiny kitchen in New York City, where I sat at a small desk every morning, tracking sales manually.…

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Ryan @ryanshell

7 months ago

A mistake this big shouldn’t be happening at a brand this size. But it is—and it's bound to be killing conversions. Hint: don't do this.

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Ryan @ryanshell

7 months ago

We've redesigned 20+ emails to show you how an average email can become great. Want to see The Ultimate Email Redesign Library? It's free. Get access at the link below. heyfrankie.com/ultimate-email…

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Ryan @ryanshell

7 months ago

Here's a great way to hurt your conversion rate and annoy customers.

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Ryan @ryanshell

7 months ago

The tariff tax is coming to e-commerce. How it shows up for the customer -- that's what brands are figuring out. Some will raise prices. Some are already adding a tariff tax line item. Some are combining a price increase with increased shipping and a new line item at…

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Ryan @ryanshell

7 months ago

Rumor has it that OnCloud had a 75% off code leak, and the traffic has killed their site (happening as of this writing). This could be looked at as a really bad situation. Or they could get creative. They could update the code so that its discount amount is still significant…