Matt McGarry @JMatthewMcGarry
The Newsletter Guy | Generated 5M+ subscribers and $15M+ in sales last year | Follow me for email growth tactics | Agency: https://t.co/u4ZAGC003s newsletteroperator.com/subscribe 📧 Join my free newsletter: Joined July 2012-
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You don't want to create a better newsletter than the competition. You just want to be different. Often times, the best way to do this is niching down to appeal to a smaller subset of an interested audience. I explain more in this clip.
Agree. Podcasts are nearly impossible to grow unless you have existing audience. There's no audience discovery. Then monetization is even harder: - Ad rates are relatively low ($10-$50 CPM) - Hard to drive a conversion from a podcast (CTR is much lower than email)
Agree. Podcasts are nearly impossible to grow unless you have existing audience. There's no audience discovery. Then monetization is even harder: - Ad rates are relatively low ($10-$50 CPM) - Hard to drive a conversion from a podcast (CTR is much lower than email)
Update: There are now 8 spots left. Enrollment for Newsletter Operator All Access is ending this week. If you're interested in joining our vetted community of 90+ founders and working with me 1on1 -- apply below:
Update: There are now 8 spots left. Enrollment for Newsletter Operator All Access is ending this week. If you're interested in joining our vetted community of 90+ founders and working with me 1on1 -- apply below:
Good to see beehiiv improving paid subscriptions. Subscriptions, memberships, digital products, and courses are how this platform and the companies using it will succeed. Ads are nice, but they'll be a secondary revenue stream for most.
Good to see beehiiv improving paid subscriptions. Subscriptions, memberships, digital products, and courses are how this platform and the companies using it will succeed. Ads are nice, but they'll be a secondary revenue stream for most.
If you get someone to read your newsletter and listen to your podcast every week... You'll have a deeper relationship with them than 90% of the other people in their lives do. Newsletters + podcasts are relationships at scale.
Justin Welsh @thejustinwelsh
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Let’s gooo @denk_tweets and team!!! Proud angel investor in this rocket ship 🚀🚀🚀
so grateful for all the incredible people who continue to support us on this journey @beehiiv it's time to build 😈 techcrunch.com/2024/04/30/bee…
So proud to be leading the growth team over here at beehiiv and to have played a role in securing our series B funding. The talent density on this team is unreal. techcrunch-com.cdn.ampproject.org/c/s/techcrunch…
Niche down! @JMatthewMcGarry tells us how it's done!
You don't want to create a better newsletter than the competition. You just want to be different. Often times, the best way to do this is niching down to appeal to a smaller subset of an interested audience. I explain more in this clip.
What a time to bee alive. Grateful every day to build with @beehiiv.
so grateful for all the incredible people who continue to support us on this journey @beehiiv it's time to build 😈 techcrunch.com/2024/04/30/bee…
so grateful for all the incredible people who continue to support us on this journey @beehiiv it's time to build 😈 techcrunch.com/2024/04/30/bee…
@JMatthewMcGarry It's a great point. We're also so far away from saturation in most genres. The more quality content there is out there - the more demand there is for it.
@JMatthewMcGarry I started with podcasting. Great skill to have but hard to monetize. I did 100 episodes before giving up. I think I can now start a podcast, and it will be big.
@JMatthewMcGarry I love pods but it makes no sense to pour this much effort into unidirectional communication Better options: - use other people’s pods to reach new audiences - move interested people to YOUR channels - develop community / close communication from there Broad to narrow
@JMatthewMcGarry Looking forward to the follow ups
@JMatthewMcGarry Most podcasts (like most newsletters) are better at audience engagement than audience growth.
@AprilynneAlter Podcasts: @TWC_pod @jenni_gritters @JMatthewMcGarry Treasa Edmond’s Boss Response Anything by Ed Gandia or Damon Brown Audiobooks: Stop Waiting for Perfect @LTintheCity All The Gold Stars @Rainesford
@JMatthewMcGarry Agreed. I have grown a podcast to 20k monthly and a newsletter to 30k subs. Newsletters are literally the easiest thing in the world to grow and podcast, the hardest. I would argue the ultimate audience is the podcaster audience though!
@JMatthewMcGarry Brutal, just brutal! The post production hours are insane to me. A terrible ROI for most people. I’ve thought about it but each time I find myself deciding to invest even more in X and my newsletter.
Putting a call out for freelance writers and getting so few with any business media experience is an indication of: 1. J-Schools not teaching b2b media 2. Few b2b media companies doing layoffs 3. Not looking in the right place 4. Too many generalists All of the above.
How to hire salespeople: - Hire 2 new reps at the same time (create competition) - Make it clear they MUST close X deals in X weeks or they're gone (theyll figure it out) Don't waver - I let an employee's family member go after they only closed one deal in those first 2 weeks
@Avishai_Bitton @JMatthewMcGarry monetizes his audience with high $px product
In honor of @TurpentineMedia's 1-year anniversary, we're releasing the Turpentine master plan. 1-pager here: bit.ly/turpentinemast… Our goal is to create media that guides *investing* & *purchasing* decisions, and then build other products on top (e.g. investing, data) that…
@businessbarista I disagree, listen to @JMatthewMcGarry and his relatively new podcast